Dear SaaStr: How Much Equity Should I Give A Key Startup Advisor?
SaaStr
JULY 17, 2023
Dear SaaStr: How Much Equity Should I Give A Key Startup Advisor? So let’s do some rough math: Assume you ask a well-established CRO to be “Chief Sales Advisor” She makes $500k OTE today. 24 x 4 x 250 = $24,000 in equity. If your valuation is too low, that may lead to too high a equity stake. Now multiply by 1.5-2x,
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