Partners in Excellence

SEPTEMBER 27, 2023

Soon, we look back at the cumulative impact of these small compromises, seeing how much we may have lost. In business, we see the “de-humanizing” of so much of what we do. We see report after report of continuing declines in engagement. When we see no career path and limited futures, we go someplace else.

Growth 137

Growth Gaming Technology Technology 137

Martech

MAY 15, 2024

I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. And in that space, I realized I have an ability to “speak technology” — I can translate very technical things to people who aren’t technical. I fell into it by searching for things that were new and always learning.

Healthcare 89

Healthcare Technology Technology Sports 89

Martech

APRIL 17, 2024

GA4 is fundamentally different than its predecessor. Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. A: There are some good things.

Healthcare 105

Healthcare GTM Clients Price 105

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. The most important thing is to understand why you are using the solution in the first place. Also, research how the buyer differs culturally from the original vendor.

Contract 95

Contract Legal Price Technology 95

Search Engine Land

MAY 9, 2024

Information gain means different things to different people. As you can see, we have three different meanings for the same term. You can see why Google SGE might help things if you think about this. If SGE works similarly, you can see how it will radically change commerce.

Engineering 91

Engineering Angle UX Trust 91

Partners in Excellence

FEBRUARY 17, 2024

But each requires different approaches with our customers. They are so busy doing their jobs, they fail to see there might be a better way of doing things. We are helping our customers think differently about their businesses. Here customers are operating, they are achieving their goals and see no reasons to change.

Manufacturing 117

Manufacturing Represent Clients Education 117

Partners in Excellence

MARCH 20, 2024

Our feeds are filled with hacks, prompts, “cheat sheets” offering things like, “What are key decision maker roles for this… ? For example, “CFOs care about these things… ” Well duhhhh! I test across different roles, markets, different issues. What are qualifying questions…

Gaming 124

Gaming Engineering Presentation Start-ups 124

Martech

APRIL 30, 2024

As you’ll see, he kind of stumbled into a job and career he loves. I’ve been in many different roles here at DMi. Each one of those is a different challenge and each client is unique. And then the biggest thing for me today is we have such an impressive and fun team to work with. A: You’ll see a trend here.

CRM 87

CRM Clients Start-ups Education 87

Partners in Excellence

FEBRUARY 8, 2024

Every day I think we have reached bottom with the level of stupid advice I see in my social feeds. I’ll address the problems of these short tenures in a separate post, but this is just a simple example of too much of the flawed thinking I see expressed in our social channels. Is this the right thing for them?

Consult 124

Consult Clients Follow-up Up-sell 124

Search Engine Land

MAY 6, 2024

This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking for coupon-related keyword phrases. I'm seeing the same thing. We were expecting the enforcement to begin this week, we posted a reminder last week.

Education 143

Education Launch Trust Closing 143

SaaStr

MAY 14, 2024

A lot of hype cycles have come along where people say, “This is going to change the world, and everything will be different.” People are saying hard-to-believe things that probably won’t happen. One true thing, though, is that GenAI has become the fourth pillar for UX. Alex never really jumped on that bandwagon until now.

UX 77

UX Intrinsic Product Conversion 77

Partners in Excellence

MARCH 28, 2024

We tend to see things the way we want to see them. The doesn’t mean we are seeing things the way they are. Things may have changed and we are ignoring, consequently vulnerable to consequences of that change. As sellers, we are challenged to help our customers to see things differently.

Engineering 73

Engineering Customers Sell 73

Partners in Excellence

MAY 6, 2024

Everyday, we see horrible applications of GenAI tools. Too often, we ask it do things for us, “Generate a prospecting letter…, Tell me how to handle an objection… , Write a response for me…” Responding to our requests, it does exactly what we ask it to do. It’s how we use these tools.

Prospecting 73

Prospecting 73

Search Engine Land

MAY 3, 2024

There seems to be this new “thing” emerging online. No one wants to see anyone get to that stage. But there is a real difference between working because you have to and working because you enjoy your work. I often work in the evenings or weekends and I don’t see anything wrong with that.

Contract 94

Contract Start-ups Drivers/motivators Meeting 94

Partners in Excellence

APRIL 11, 2024

Preface : Jill Konrath is one of the most well respected author, speaker, teacher on all things selling. Very few people care enough to say, “Dave, you can do so much better… ” Jill and I share a common dream, how to make a difference—in the people/companies we work with, in our communities, and in society.

Sell 116

Sell Manufacturing Up-sell Launch 116

SaaStr

MAY 17, 2024

Building Trust as a New CPO As a CPO, the most important thing you have to do is build trust with your CEO or founder. The only way to get it right is to spend a lot of time together and not shortcut the onboarding piece of these different phases. Once you start building the roadmap, things change. That’s a very senior role.

Product 93

Product GTM Trust Growth 93

Partners in Excellence

DECEMBER 13, 2023

Recently, just to try something different, I signed up for a cooking class. ” But a few people, including the chefs, did something different. Another was preparing for a group that preferred more subtle/earthy tastes, adjusting the recipes to reflect those differences. Even how they cooked each recipe varied a little.

Follow-up 132

Follow-up Represent Start-ups Customers 132

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. They are, after all, different metrics measured by different tools, using different methodologies!) See terms. The search begins!

Referrals 117

Referrals CTR Territory Sports 117

Partners in Excellence

MARCH 25, 2024

It’s easy to chalk it up to buyers, blaming them for not focusing, getting distracted, not prioritizing the project, or all sorts of other things. And then there is always VUCA, a great yet abstract excuse around why things are getting more difficult. Or we have other excuses. But perhaps we should look inwardly.

Customers 109

Customers Sales Presentation Start-ups 109

Search Engine Land

MAY 3, 2024

Here are a few things I wanted to share based on data Semrush shared with me, scouring through hundreds of SERPs and looking at the ranking patterns along with the sites themselves. The March 2024 core update was a very different update. I’m saying that, overall, I expected to see more movement at the very top of the SERP. (If

Construction 113

Construction Follow-up Start-ups Presentation 113

SaaStr

SEPTEMBER 26, 2023

Dear SaaStr: What is The Biggest Difference Between Running a 10 Person Startup and a 100 Person Startup? The biggest structural difference is you have to hire all the VPs by employee 50–100. By employee 100, you have to let go of things. I almost always see sales quickly fall in that case. You backfill the great ones.

Engineering 109

Engineering Product Sales Customers 109

SalesProInsider

OCTOBER 18, 2023

And now as an adult, I can see how true this statement is. Here’s how I see it coming into play in sales situations, especially when faced with concerns or objections during our sales conversations. Whatever the individual belief, we can see how it plays out in and transfers to the prospect or client.

Conversion 139

Conversion Sales Pitch Clients 139

Partners in Excellence

MARCH 13, 2024

Through our first year, every few months we’d see each other in Endicott at another class. We renewed our relationship, discussing things we had seen happen over our very different careers, periodically catching up an exchanging ideas. We stumbled on each other about 10 years ago, at Dreamforce.

Sell 117

Sell Finance Clients Up-sell 117

Search Engine Land

APRIL 24, 2024

Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.” Many believe we are seeing the inevitable enshittification of Google, where Google puts profit above everything, including its users. A new reality.

Growth 106

Growth Sports Promote Meeting 106

Search Engine Land

MAY 13, 2024

They start off saying, “I have this thing. We’re all pushing the limits of search engines to see what works and what doesn’t. It takes a lot of work, effort and time – all things the current leading brands have invested in. See terms. Too often, I meet with SEOs and businesses whose approach is backward.

Engineering 133

Engineering Legal Start-ups Trust 133

Understanding the Sales Force

MAY 14, 2024

Last week I reconnected the pump that sends the water to the top of the waterfall and the next morning I checked to see if everything was working properly. The only real difference between the two stories is the substitution of the sales team for the pump. It’s what one of our clients would call a water feature. It wasn’t.

Pipeline 77

Pipeline Sales Drivers/motivators Consult 77

Partners in Excellence

FEBRUARY 14, 2024

. “Why does your lock screen look so different, can I do that?” All of us have similar technology stories we have an older version of an app or operating system, to get the function we need for the latest greatest things, we have to upgrade to the current version. world, but things have changed. Our version 3.7

Technology 98

Technology Technology Up-sell Meeting 98

SaaStr

APRIL 9, 2024

What Makes Up GDP Growth From a macro perspective, different variables affect GDP growth in general: It’s three things. Population growth Productivity growth Debt growth We know that we won’t see population growth until the medium-to-long term. These are all things we, as a collective, will have to attack head-on.

Product 88

Product Government Healthcare Growth 88

Search Engine Land

APRIL 26, 2024

This isn’t always clear-cut, and it’s important to carry out in-depth analysis and review things critically. You’ll quickly see if there has been an obvious change in visibility around the time of an algorithm update. You’ll quickly see if there has been an obvious change in visibility around the time of an algorithm update.

X-functional 119

X-functional User Experience UX Follow-up 119

Partners in Excellence

FEBRUARY 16, 2024

It’s like so much other data we see. It’s particularly confusing to see the mindset around “settling for what we get,” in selling. One of the things I’ve always thought about sellers is their competitiveness, their drive to succeed, their drive to win. Win rates at around 15%.

Manufacturing 115

Manufacturing Technique Pitch Up-sell 115

Martech

MARCH 13, 2024

Q: What do you see happening right now with business and AI? For example, if I’m a car marketplace, I would say, “Instead of deploying, all these different, tools, can I have a chatbot where people can just talk and, book an appointment and make that frictionless process?” You can have different sizes of it.

Hospitality 78

Hospitality Appointment Technology Technology 78

Martech

MAY 10, 2024

The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios. Measuring the carbon footprint of digital campaigns is a new thing that people are just beginning to understand. The clean room also lets you see whether people exposed to your campaigns behave as expected.

Electricity 116

Electricity Campaign Process Conversion 116

Partners in Excellence

AUGUST 28, 2023

Whether it’s data Morten Hansen presents in collaboration, the data presented in The Jolt Effect, we see 60-75% of internal change management/buying projects fail. And the regret has little do to with solution selection, rather it’s about whether they are doing the right thing. to over 20 in about 13 years.

Presentation 106

Presentation Start-ups B2B Process 106

Martech

MAY 16, 2024

I thought I’d dedicate an article to listing out several things that I’ve heard and to debunking those notions. Customer experience and voice of the customer are the same thing’ About 20 years ago, this was an actual debate. Customer experience also encompasses factors like customer loyalty, advocacy and emotional engagement.

Customers 100

Customers B2C UX User Experience 100

Search Engine Land

APRIL 8, 2024

They might see the “value” differently, but that’s a separate topic. The SEO service quality checklist Score yourself on a scale of 1-10 on each of the following items and see how your total measures up out of 50. If you put effort into your deliverables, people can see that and appreciate it more. See terms.

Service 97

Service Trust Clients Price 97

Partners in Excellence

SEPTEMBER 12, 2023

We see so much of this now, with the former “darlings” of the VC/PE world. We see similar things with many of the largest, “most successful” organizations, the high performers of Wall Street, NASDAQ, and other global markets Suddenly, these “successful” organizations start to falter.

Service 120

Service Start-ups Up-sell Customers 120

Search Engine Land

NOVEMBER 13, 2023

Allow you only to see data and settings you can control, whether in part or full. As always, try both and see how it goes before leaning into one or the other. But with ecommerce, because they see the revenues and much of the pixel data, just take away all your audiences. SUBSCRIBE See terms.

Campaign 110

Campaign Lead generation Conversion Growth 110