Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. There are many ways to do this. See terms.

Product 121

Product Launch CRM Start-ups 121

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Objectives and Key Results 125

Objectives and Key Results Cross-sell Strategize Retail 125

Search Engine Land

FEBRUARY 14, 2024

This article explores five key applications of AI in social media marketing and how brands, both big and small, are seeing tangible improvements from its adoption The AI advantage in social media AI tools are revolutionizing social media marketing, enabling marketers to analyze data for insights into consumer behavior and preferences.

Campaign 127

Campaign A/B testing Objectives and Key Results Appointment 127

Martech

FEBRUARY 23, 2024

By labeling assets with the customer journey stage they support — from “awareness” to “decision” — marketers can guide content consumption in a way that mirrors the buyer’s journey, providing timely and appropriate content at each step. Product and service tagging.

A/B testing 113

A/B testing Strategize User Experience Technology 113

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Customers 105

Customers Cross-sell Campaign Lead generation 105

Lead Fuze

OCTOBER 5, 2023

Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. It’s not science fiction, but reality.

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

FEBRUARY 26, 2024

Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features.

Price 112

Price Strategic planning Referrals Sales 112

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 93

CRM Customer Relationship Management Technique Technology 93

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models are now available, where the database is solely user-provided data. Custom GPT models offer controlled data but are limited to what is provided. Each system has its pros and cons.

Technology 143

Technology Technology Campaign Technique 143

Partners in Excellence

APRIL 5, 2024

They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C. But I wanted to do an interim analysis of the stories. When complete, I will update this analysis. So far, I have 51 stories (not all have been published yet).

Sell 116

Sell Cross-sell Drivers/motivators Education 116

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Sports 120

Sports Education Service Technology 120

Heinz Marketing

MARCH 3, 2023

Modern marketing is a strategy that uses a variety of digital and traditional techniques to promote products, services, and brands to a target audience. Well, one of the most significant features of modern marketing is its focus on customer engagement and interaction. Sounds like marketing in general right?

Click Through Rate 101

Click Through Rate Campaign Technique Customers 101

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Sports 120

Sports Education Service Technology 120

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Get MarTech!

Technology 115

Technology Technology Networking Process 115

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Objectives and Key Results 117

Objectives and Key Results X-functional Intrinsic Construction 117

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 108

Objectives and Key Results Cross-sell Strategize Retail 108

Search Engine Land

FEBRUARY 29, 2024

This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. While Google is typically used for finding products or services, YouTube is more commonly used for inspiration, information and education.

Engineering 127

Engineering Campaign Education Service 127

Salesforce

DECEMBER 7, 2023

First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust. Then, learn how to use AI to reach your goals.

Objectives and Key Results 119

Objectives and Key Results Government User Experience Trust 119

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. At the heart of this success was Webeo’s personalization software.

Customers 111

Customers Intrinsic User Experience Retail 111

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 100

B2B Growth Customers Cross-sell 100

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Table of contents What is drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Sales Pop!

DECEMBER 20, 2023

In these digital times, businesses are always searching for innovative ways to serve their customers better. One significant trend is customer journey automation, which involves utilizing specific tools to streamline interactions. With these tools, businesses can ensure a more seamless and personalized customer experience.

Customers 52

Customers Service Campaign Presentation 52

Sales Pop!

JULY 16, 2023

Using Artificial Intelligence to Predict Customer Behavior & Improve Engagement Artificial Intelligence (AI) has the potential to revolutionize customer engagement. By leveraging AI algorithms, businesses can gain valuable insights into customer behavior and preferences.

Customers 52

Customers Campaign Networking Technology 52

PandaDoc

MAY 8, 2024

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. Build ICP Empowered by rich insights from customer surveys, proceed to building out an ideal customer profile (ICP).

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Search Engine Land

MAY 8, 2024

The most effective way to promote information, products or services is through stories. Your link building strategy should be about building authority in communities relevant to your audience and product or service. Eye-tracking and facial analysis, in particular, can often match up with some Google Core Web Vital scores.

UX 71

UX Objectives and Key Results User Experience Legal 71

Martech

JANUARY 9, 2023

No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. For mobile apps, the behavior is similar. There’s a huge problem with this old behavior: it gave users little to no control over their personal information being shared.

X-functional 122

X-functional Technique Conversion Launch 122

Martech

NOVEMBER 15, 2023

If your brand lacks a strong public-facing human element, it’s harder for new customers to build trust and for existing customers to keep it. Thought leadership helps your customers navigate an industry with the help of someone with a track record of expertise and brings a human face to the conversation.

Angle 136

Angle Consult Trust Education 136

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Doing so will completely change your approach to how you market products and services across the digital ecosystem, leaving competitors who are not up to speed in the dust. Text analytics has also advanced significantly.

B2B 133

B2B Networking Campaign Technology 133

Search Engine Land

OCTOBER 24, 2023

Enter AI-driven tools that can suggest content ideas based on current trends, search patterns and competitor analysis. The key is to create content that showcases your service’s capabilities and resonates emotionally with your target audience. This visual representation can be powerful in attracting potential customers.

Pitch 132

Pitch Niche Engineering Promote 132

Martech

MARCH 21, 2024

Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. Users can customize prompts and instructions to tailor their responses before posting.

Campaign 62

Campaign Drivers/motivators Service Product 62

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. It enables companies to understand their market position, competitive landscape, and customer needs.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. It enables companies to understand their market position, competitive landscape, and customer needs.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.

Growth 94

Growth Cross-sell User Experience Technique 94

Search Engine Land

FEBRUARY 6, 2024

Digital PR for SEO is about the online reputation of a company and its products/services, customer journey touchpoints, and garnering share of the company’s information across various platforms. It focuses on building the reputation of the product/service, site, content and individual behind it. So, what is Digital PR?

Represent 125

Represent Engineering Niche Service 125

Lead Fuze

NOVEMBER 10, 2023

We’re talking about AI technology that can craft engaging content, optimize email subject lines and even predict customer behavior with uncanny accuracy. These handy virtual assistants can interact with customers around the clock, offering personalized responses while gathering valuable insights about customer behavior.

Gaming 52

Gaming Strategize Technology Technology 52

Salesforce

NOVEMBER 6, 2023

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Now, retail automation and AI can make merchandisers smarter, faster, and more productive — which means increased sales and customer satisfaction. During peak shopping season, they’re even more valuable.

Retail 69

Retail Territory Promote Conversion 69

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Professional-tier customers can now create up to 25 calculated properties, up from five. Enterprise-tier custom object record limits increased by 500,000.

Commission 109

Commission Territory Legal Meeting 109