Localized SERPs: Winning traffic and leads with service area pages
Search Engine Land
MAY 3, 2024
As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages.
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