Remove customer-relations
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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages.

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Google investigating Local Services Ads bug

Search Engine Land

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. Really dislike this rollout with Local Services Ads.

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How To Get Started With Customer Service Automation

Salesforce

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. If you’re thinking, Great! not so fast.

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Ensuring quality in your SEO services: A checklist

Search Engine Land

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service. Is it solely about achieving results?

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Do We Really Understand “As A Service?”

Partners in Excellence

“As A Service,” particularly SaaS has become the “fashion” in business over the past decade. Customer could choose to sign contracts for several years, but they couldn’t purchase them outright. The customer could upgrade, and the monthly fee would be adjusted for that upgrade.

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Four new personas are changing how marketers reach and relate to customers

Martech

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. Identifying what’s important for your target audience is crucial to creating products, services and messaging that actually resonates with them. Luxury shoppers. Why we care.

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3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly

Salesforce

How much do your customers like their self-service customer service experience with your business? Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency.

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