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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

The following are practical steps you can start using today to make your product the obvious choice for your target audience. If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. It positions your product or service as a no-brainer solution to your audiences problem.

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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. Amazon Retail Ad Service is likely a significant disruption in the retail adtech market. Email: Business email address Sign me up!

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Change – The Ultimate Sales Survival Skill

Sales Pop!

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. To get started, I suggest following a simple framework I’ve often shared that identifies five critical market areas for your brainstorming event. Is the list comprehensive? That’s as it should be.

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Ready to Uplevel Your Service? Meet the New Wave of AI Agents

Salesforce

Here’s the reality: Customers want fast, flawless service, but your team is stuck using outdated tools while costs keep climbing. Our research finds that 82% of service reps say customer expectations are higher than ever. These AI agents aren’t here to replace human service — they’re here to make it better.

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Monthly Subscriptions: Could this option boost your sales?

Sales Pop!

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. Monthly Payment Examples Most Americans pay monthly for services, whether they consider them subscriptions or not. Offering Subscriptions that Make Sense Not every product or service makes sense as a subscription.

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Why and How Sales Enablement Should Start on Your Website

Sales Pop!

That’s where they start building trust, checking if you understand their problems, and sizing up your product against others. It’s doing real sales work, whether you’ve set it up that way or not. Show Your Entire Process Up Front One of the biggest reasons prospects hesitate is uncertainty. They do that on your website.

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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. To start, it needs to segment its audience. But customer service calls are rising in tandem.