ClickFunnels

JANUARY 13, 2022

So… did you like the Dream 100 video I sent you Monday (showing behind the scenes of over a decade with Tony Robbins!?!). After asking the question, he did an intervention with me, helping me understand where my business was today and what I needed to do to get where I wanted to go. Should I step down as CEO of ClickFunnels?

Conversion 255

Conversion 255

Search Engine Land

FEBRUARY 21, 2024

Analyzing ad effectiveness is a complex endeavor that requires looking beyond just viewership numbers to metrics that measure real business outcomes. This year’s big game was played in between 59 ads. That’s why showing up is necessary but insufficient to “winning.” DON’T FORGET UBER EATS ,” (6.26). “

Gaming 113

Gaming Campaign Clients Represent 113

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Seasonality : Does year-on-year data show the same level and rate of decline at the same time each year? Are there signs this might be a tracking issue?

Referrals 118

Referrals CTR Territory Sports 118

Search Engine Land

JANUARY 31, 2024

female) was included as part of a larger Semrush report called Think Big with AI: Transforming Small Business Content Marketing” (PDF download required). As Semrush wrote in the report: “These results show that AI-written content can be effective and resonate with your customers. Methodology. The survey of 700 U.S.

Product 142

Product Customers 142

Search Engine Land

FEBRUARY 2, 2024

As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. Optimizing show notes. Guesting on other shows. Leverage SEO to promote your podcast Podcasts are increasingly popular and convenient for busy lifestyles, suitable for commuting or exercising.

Growth 110

Growth Entertainment Engineering Follow-up 110

Martech

NOVEMBER 1, 2023

Shoppers are on the lookout for new small businesses this holiday season. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays. Business email address Subscribe Processing.

Retail 116

Retail Promote Contact Growth 116

Search Engine Land

APRIL 15, 2024

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. You must align your objectives with helping users while connecting them to your business and marketing mission. Business email address Subscribe Processing.

Process 115

Process Objectives and Key Results Angle Follow-up 115

Martech

MAY 10, 2024

At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. In addition to the excitement generated by stars like Jon Stewart and Charlamagne tha God, the numbers gauging the industry also showed promise. Sports defended second place among popular genres in the report. billion data points.

Sports 82

Sports Strategic partnership Networking Entertainment 82

Partners in Excellence

MAY 7, 2024

While in my early teens, Mimi would regularly take me along to her fabulous fashion shows she would hold in the tallest building in Seattle at that time, on the 46th floor at the Mirabeau Restaurant. As a 4 time Salesforce Sales Influencer, she also coaches Harvard Business School MBA students in Entrepreneurial Sales.

Sell 117

Sell Commission Sports Promote 117

SaaStr

MAY 15, 2024

B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases. RevenueCat is selling to businesses selling to consumers, which has resulted in over $6B in subscription app revenue tracked across the Apple Store, Google Play Store, and Stripe. average realized LTV. is going to work?

Growth 104

Growth B2B UX B2C 104

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Here are the top five celebrities, including a sentimental favorite, actor Carl Weathers, who died just weeks before the big game. How has it been for you?

Gambling 120

Gambling Entertainment Gaming Campaign 120

Search Engine Land

OCTOBER 11, 2023

But how big will that impact be? This depends on the niche, business model and keyword types. I doubt that Google will just show fewer ads, but that is what we frequently see at the moment. Just recently, Google started showing a new layout for SGE when an overview is automatically generated.

CTR 133

CTR Electricity Real Estate Angle 133

Search Engine Land

APRIL 11, 2024

Both paths have pros and cons, and the data shows which path leads to the best results. Multiple campaigns/one asset group The big value here is that you can dedicate a budget to the product/service/persona based on its ROI potential. Depending on the nature of your business, this can get expensive quickly.

Campaign 112

Campaign Represent Networking Conversion 112

Martech

NOVEMBER 28, 2023

The record online spending across Cyber Week, however, shows the impact that discounts can have on consumer demand, especially with quality products that drove a lot of impulse shopping.” Big sales numbers weren’t just due to higher prices. Business email address Subscribe Processing. Inflation down. Get MarTech! In your inbox.

Sports 104

Sports Price Retail Sales 104

Search Engine Land

SEPTEMBER 11, 2023

They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. The screenshots were taken from Semrush, but other tools show the same or similar traffic patterns. Only the big brands can afford this, especially because placements aren’t always guaranteed.

Niche 137

Niche Commission UX Trust 137

SaaStr

NOVEMBER 17, 2023

It was the new economy, and all the Goldman Sachs and McKinsey people quit their jobs, becoming CEOs of disruptor businesses with iterative ideas like putting the news or company brochures online. An AI Strategy that Doesn’t Die in the Hype Cycle You have to think big about your vision. The key is to design big but start small.

GTM 102

GTM Technology Technology Up-sell 102

SaaStr

SEPTEMBER 29, 2023

But then I had to learn how to Sell to Big Customers, and Sell to Power. The more business process change is involved, the more they want to know who the CEO is. Customers are taking a risk on you, often a big risk, but in any event, in SaaS, they are changing the way they run their business to use your product.

Up-sell 111

Up-sell Start-ups Customers Sell 111

SaaStr

DECEMBER 21, 2023

What’s really going on in the world of SaaS right now, from software valuations to business performance to interest rates? Software Revenue Multiples On the chart below, the darker blue line shows the median revenue multiple for 100 software companies. By comparison, the median growth rate for these businesses from 2015-2017 was 27%.

Growth 98

Growth Intrinsic Real Estate Start-ups 98

SaaStr

APRIL 30, 2024

They were starting to see good signs but as SaaStr CEO and Owner board member Jason Lemkin pointed out, none of it was showing up in their revenue number yet. So Kyle partnered with the business ops team to see what a high-quality deal looked like from their digital profile so they could figure out how to turn it into high-quality revenue.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

Search Engine Land

SEPTEMBER 20, 2023

Probably because it’s not a great fit for everyone – and it has a reputation as a platform solely for big brands with big budgets. The cost of entry Programmatic advertising has a reputation for requiring big ad spends to gain entry. Why do many advertisers tend to forget about programmatic advertising? SUBSCRIBE See terms.

Real Estate 125

Real Estate Networking B2B Campaign 125

Search Engine Land

DECEMBER 26, 2023

Overall, the volatility was hard to measure because it overlapped with the October spam update, but the volatility was felt in a big way, according to several data providers. Overall, the volatility showed that update was more significant that previous product reviews updates, according to some data providers.

Niche 138

Niche Launch Engineering Start-ups 138

Martech

MARCH 27, 2024

You should have related fields so that, depending on what’s entered in one field, another field’s lookups only show what’s related (i.e., you choose “car” in one field and a related field’s lookup list now only shows car manufacturers like Ford or Toyota). and People Data. Get MarTech!

Territory 117

Territory CRM Manufacturing Pipeline 117

Salesforce

DECEMBER 19, 2023

Business leaders were eager to embrace this exciting new technology, and hungry for ‌practical guidance on how to get the most out of it. 11 Time-Saving GPT Prompts for Sales Crafting a good GPT prompt can be deceptively simple, but getting it just right requires nuance that can deliver a big productivity win, especially in sales.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. It’s not good business to be associated with vile conspiracy theories. Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically. Gartner consumer data shows that total ad avoidance (e.g.

Entertainment 136

Entertainment Sports Niche Retail 136

Martech

FEBRUARY 27, 2024

The big question for any AI updates is how the new tools will lead to conversions and other business goals. The AI is informed by customer data and product data within the business. Business email address Subscribe Processing. Why we care. Get MarTech! In your inbox.

Launch 101

Launch A/B testing Campaign Technology 101

SaaStr

APRIL 3, 2024

One reason Jennifer still does this after a couple of decades in business is because she loves seeing a person achieve something they didn’t think was possible for them. Yet, they can articulate a big, hard problem and start chipping away at how GenAI can help them solve it. Zero trust isn’t enough.

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Search Engine Land

MARCH 8, 2024

People will always demand to find information and products online that satisfy their needs – and as SEOs, we have a great opportunity to ensure any such requests are directed to environmentally responsible businesses. Q3: Who in a business should be responsible for addressing their websites’ carbon emissions?

Objectives and Key Results 126

Objectives and Key Results Manufacturing Clients Education 126

SaaStr

OCTOBER 3, 2023

Dear SaaStr: What Does A Salesperson Need To Do To “Earn Your Business”? It’s because a prospect had a Big Problem, a budgeted problem — and the sales exec understood the problem, and marshaled the resources one way or another to solve them. SaaS sales is usually “show me how this pen will solve my problem.”

Negotiate 106

Negotiate Price Prospecting Sell 106

Martech

FEBRUARY 22, 2024

I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. That’s a big step forward for AI, IMOP. Another image came dangerously close to art when it showed an Asian woman and an African man dressed in World War II German Army uniforms. Business email address Subscribe Processing.

Territory 87

Territory Government Launch Networking 87

Search Engine Land

MARCH 22, 2024

This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Why not show them with video?

Real Estate 108

Real Estate Trust Healthcare Click Through Rate 108

Search Engine Land

MARCH 4, 2024

We’ll show the court how our advertising products benefit publishers and help them fund their content online” Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws. Business email address Subscribe Processing. Get the daily newsletter search marketers rely on.

Technology 94

Technology Technology Price Campaign 94

Search Engine Land

JANUARY 16, 2024

What they show you. Mechanics First, go to Engagement > Landing Page: Next, make sure you have a Conversion column added, and specify the primary conversion you’d like to analyze (here, we’re examining form submissions): For an extra layer of insights, add a Source/Medium dimension to the report: What does it show you?

UX 113

UX Represent Niche Clients 113

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Business email address Subscribe Processing.

Meeting 111

Meeting Campaign Conversion Process 111

Search Engine Land

OCTOBER 24, 2023

Let me show you a simple example. Advanced Web Rankings CTR study shows that ~70-80% of people click on the top five results. Herein lies the big catch-22 of SEO that most know but ignore: You need a big site to rank for good keywords, yet… You need to rank for good keywords to build a big site. The catch?

CTR 106

CTR Drivers/motivators Start-ups Referrals 106

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. But it’s not only Big Tech changing the game. Business email address Subscribe Processing.

Drivers/motivators 121

Drivers/motivators Trust Government Represent 121

Search Engine Land

FEBRUARY 15, 2024

The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Google said in a statement: “The Privacy Sandbox APIs provide building blocks that support business goals while preserving privacy for people.

Non-Profits 101

Non-Profits Growth Trust Technology 101

Salesforce

MAY 15, 2023

Eighty-seven percent of business buyers expect sales reps to act as trusted advisors, according to Salesforce’s latest State of Sales Report. It’s the big things, and the little things. It’s filling a jar with big rocks, then sand. The details add up and show your customer the sum total of your credibility.

Trust 98

Trust Price Construction Up-sell 98