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Klaviyo launches Klaviyo AI

Martech

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Why we care.

Launch 105
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A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

We’ll cover issues like: Chasing statistical significance at the expense of business impact. Aiming for a 95% statistical significance is often an overkill When running A/B tests, general best practices say you want to start with a strong hypothesis. Don’t get me wrong, having a test reach 95% statistical significance is good.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. What marketing roles should help with this use case?

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The latest AI-powered martech products, platforms and additions

Martech

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service. This gives generative capabilities to Twilio Engage, its multichannel marketing solution.

Product 88
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What to do if customers aren’t receiving your confirmation emails

Martech

In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers. Check your statistics. Dig deeper: Email marketing strategy: A marketer’s guide How do you know the customer hasn’t received your email? It might only be certain domains or a Mac vs. PC issue.

Customers 102
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How VoIP integrations can boost the effectiveness of sales agents

PandaDoc

If you know whether your prospect clicked on the button or filled in the form, you can take further steps to improve marketing campaigns. Try now It combines marketing and sales efforts together Marketing and sales go hand-in-hand when it comes to getting new leads.

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Giving Tuesday: The Humanity Behind Corporate Giving and Holiday Marketing

Salesforce

If your holiday marketing strategy doesn’t already include a strategy for Giving Tuesday , it’s time to create one. This includes social media, email, SMS, and push, amongst others. Motivate your readers with storytelling about someone affected by the cause, rather than just focusing on facts and statistics.

Retail 98