Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

Campaign 96

Campaign Meeting Process Customers 96

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Gaming 104

Gaming Conversion Objectives and Key Results Referrals 104

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This marketing segmentation supports the development of targeted messaging and media plans for local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 105

Retail Campaign Strategize Strategic planning 105

Lead Fuze

JUNE 26, 2023

Starting a profitable social media marketing agency is no small feat. It requires an in-depth understanding of the social media landscape, strategic planning, and execution skills. In this guide, we’ll provide insight into the various elements needed to establish a successful social media marketing agency.

Legal 98

Legal Lead generation Finance Technique 98

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Data is raw, factual information that can be measured.

B2B 138

B2B Campaign Technology Technology 138

Martech

APRIL 19, 2024

Analytics departments are being impacted the most, along with legal and compliance, ad operations and programmatic teams, due to their heavy reliance on data. Confidence in data accuracy from key partners is also falling, including from social media (59%), programmatic (57%) and ad serving companies (52%).

Strategize 105

Strategize Trust Legal Retail 105

Martech

MAY 14, 2024

You’ll learn how Hershey’s uses data clean rooms to: Build templated queries and visualizations to scale distributed analytics across walled garden clean rooms – optimizing reach, media spend, and sales Gain secure access to high-value datasets across retail media, social, and CTV partners for smarter insights, activation, and measurement Seamlessly (..)

Retail 58

Retail Networking Growth Customers 58

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. ” Predictive analytics Predictive analytics has a long history. Here are some of the more common.

CRM 96

CRM Sports Campaign Conversion 96

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Lead Fuze

JUNE 26, 2023

Entering the world of social media marketing is an enticing opportunity in today’s digital environment. Aspiring to become a social media marketing agency means tapping into an ever-growing market, where businesses and brands seek professional assistance to leverage their online presence. Who are you targeting?

Referrals 94

Referrals Objectives and Key Results Price Networking 94

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. In March of last year, Google automatically migrated all UA properties to GA4.

Healthcare 106

Healthcare GTM Clients Price 106

Search Engine Land

AUGUST 23, 2023

Google’s email started with “Your Universal Analytics property needs attention” and went on to say: “The Google Analytics 4 deadline has now passed. Your Universal Analytics property [UA property number] has now stopped processing new data. 1st of my clients got notification today. .”

Process 93

Process Engineering Start-ups Clients 93

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Learn their mechanics.

Retail 97

Retail E-commerce Strategic partnership Click Through Rate 97

Search Engine Land

APRIL 23, 2024

Understanding its functionality is vital to social SEO success. However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role. You can also filter by industry and time period.

Entertainment 104

Entertainment Objectives and Key Results Follow-up Engineering 104

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Get MarTech! In your inbox.

Campaign 88

Campaign Conversion Contact Process 88

Lead Fuze

MAY 26, 2023

Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior. In this blog post, we will dive deep into various aspects of running a thriving social media marketing agency. How Are Social Media Companies Run?

Niche 98

Niche Finance Negotiate Technique 98

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. Sophisticated analytics tools?

Intrinsic 112

Intrinsic CTR Strategize Presentation 112

Lead Fuze

MAY 26, 2023

Knowing how to scale a social media marketing agency is essential for those looking to grow their business and maximize profits. By applying these methods consistently in your approach on how to scale a social media marketing agency, you’ll be well-equipped for sustainable growth in an ever-changing industry.

Clients 98

Clients Growth Price Service 98

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

CRM 108

CRM Pipeline Contact Meeting 108

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Drivers/motivators 122

Drivers/motivators Trust Government Represent 122

Salesforce

JANUARY 4, 2024

You’ve identified the goals like trigger-based emails, personalized content, and analytics tracking. Review analytics and reporting : How robust are its analytics and reporting features? Use surveys, social media monitoring, or customer feedback to gain a deep understanding of your audience’s interests.

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Heinz Marketing

MARCH 3, 2023

Modern marketers use a variety of techniques to engage with customers, including social media, email marketing , influencer marketing, and content marketing. Modern marketing also takes a data-driven approach, using analytics and consumer insights to create targeted campaigns that reach the right people at the right time.

Click Through Rate 103

Click Through Rate Campaign Technique Customers 103

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Angle 132

Angle Drivers/motivators Niche Gaming 132

Martech

OCTOBER 19, 2023

marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. Jivox announced enhancements to IQ Blaze Analytics, Powered by Snowflake. These tools are designed to create blogs and social media posts with real-time data.

B2C 109

B2C Launch High impact Market share 109

Martech

MARCH 22, 2024

Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Popular AI tools for reporting and analytics: Funnel.io Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Keywordinsights.ai

Strategize 91

Strategize Campaign User Experience Start-ups 91

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Launch 100

Launch Campaign Conversion Engineering 100

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. That applies to other media as well. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of. How did they come in?

Promote 112

Promote Start-ups Price B2B 112

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Everything else has changed dramatically (the not-so-good news).

Strategize 128

Strategize Education Price Service 128

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. Your existing data analytics tools are likely your best bet for finding AI-infused functionality.

CRM 121

CRM Technology Technology Campaign 121

Search Engine Land

MARCH 13, 2024

Naomi Okezie, Marketing Assistant at OnyxPDA, wrote: “I think the main thing TikTok has learnt from tools like analytics is simplicity. Analytics can be so hard to navigate if you’re a beginner, whereas it seems with TikToks search insights, finding key information is easier than ever! Definitely a step in the right direction.”

Launch 106

Launch Sports Market share Meeting 106

Search Engine Land

NOVEMBER 14, 2023

SearchBot was built as an experiment, but as it turns out, being able to ‘talk’ to Search Engine Land’s archive of thousands of articles is incredibly valuable,” said Marc Sirkin, EVP of Product and Technology at Third Door Media, parent company of Search Engine Land. Help SearchBot improve. Give SearchBot a shot.

Tradeshows 102

Tradeshows Engineering Drivers/motivators Gaming 102

Martech

FEBRUARY 8, 2024

It’s integrated with WordPress and WooCommerce and provides payment processing, product and order management, AI image and content generation, hosting, tax and shipping options and analytics. Solvacy’s new social media management platform uses artificial intelligence to streamline digital marketing.

Technology 80

Technology Technology Campaign Education 80

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Use data and analytics to track their progress and measure the success of their campaigns. Collaborate with social media and PR teams to create a more holistic marketing strategy. And the search landscape has changed significantly.

UX 109

UX User Experience Engineering CTR 109

Search Engine Land

MARCH 11, 2024

Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. Despite the Global Head of Media’s belief that their brand had minimal exposure to MFA inventory in 2023, Adalytics found that the brand spent over $10 million on MFA websites. What are MFA websites?

Non-Profits 125

Non-Profits Gambling Drivers/motivators Government 125

Search Engine Land

MAY 9, 2024

Using Google Analytics to understand who is coming to your site is a great place to start. It’s easy to fall into the same pattern of optimizing your site based on analytics data and search trends, but with design thinking, we emphasize qualitative data over quantitative data. Do you need additional content that addresses a pain point?

A/B testing 94

A/B testing Entertainment Engineering Campaign 94

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference.

Retail 72

Retail Education Campaign Conversion 72

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

B2B 117

B2B Campaign CRM Drivers/motivators 117