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How employee experience drives customer satisfaction

Martech

Noticeably, it coincided with the start of the vendor’s high employee turnover. Behind the scenes: Insights from a vendor visit During my visit, I observed a lack of teamwork among employees. Grow : “I want to be challenged, take on more responsibility and move up/move laterally.” Email: Business email address Sign me up!

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A co-pilot approach to genAI (with prompt examples)

Martech

The relationship between marketers and generative AI has been complicated from the start. AI-powered research tools, particularly Perplexity.ai, help us gather and validate information by providing source-backed insights and generating intelligent follow-up queries. ” opens up multiple avenues for exploration. Processing.

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A holiday gift guide for marketers

Martech

Not sure where to start? Plus, they frequently collaborate with teammates in real-time, making tools that support creative teamwork especially valuable. Dig deeper: Discounts and election fatigue: What to expect for the holidays Email: Business email address Sign me up! Processing.

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4 Ways to Build an Effective Center of Excellence

Salesforce

And yet those initiatives have a failure rate of up to 90%. This involves three components: Define roles: Set your team up for success by providing clear expectations for your new governance framework and outlining each person’s role. In fact, firms spend $1.3

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How to build AI strategies that prioritize people

Martech

Up to 75% of employees are concerned AI will make certain jobs obsolete, with many (65%) saying they are anxious about AI replacing their jobs. This skill entails fostering open communication, teamwork and cross-functional cooperation, bridging departmental silos to create a cohesive AI implementation strategy. Processing.

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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies.

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Spot Bonus: What It Is and How To Do It Right

Salesforce

If spot bonuses get too enticing, others might start overworking in hopes of receiving one – which can set employees up for a letdown and even lead to burnout. a core value like teamwork or problem solving), you can help them promote the behaviors and attributes that are most valued at your organization.