Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. And even if you are moderately doing technical SEO, the skill level you need to win at technical SEO is increasing.

Transportation 133

Transportation Sports User Experience Technology 133

Iannarino

JULY 18, 2021

Many of the new models are based on removing the costs of sales, something that limits success in complex sales. The more sales organizations turn to technology to reduce the cost of interacting with a customer or client, the greater the returns for those who buck the trend and provide a human being. No Human Required.

Cold Call 330

Cold Call Electricity Clients Drivers/motivators 330

Partners in Excellence

FEBRUARY 22, 2024

And it’s something they struggle with–too often failing to do it well. When they do recognize the issues, they struggle with, “What should we be looking for to better understand the situation? What happens if we choose to do nothing? What’s the cost of doing nothing?

Technique 104

Technique B2B Start-ups Up-sell 104

Martech

APRIL 23, 2024

Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? While this is a great growth strategy for them, it could also result in higher costs to you down the road, especially if those capabilities would not be much of a value-add. Have you outgrown your current solution?

Government 107

Government Technology Technology Trust 107

SaaStr

SEPTEMBER 14, 2023

But with that out of the way, let’s talk just enough about financial accounting to explain why Big Tech Companies both acquire smaller ones — and do corporate VC investment. Because in the short-term, it often costs basically close to nothing to acquire a smaller startup with cash on hand, or do a corporate VC investment.

Engineering 103

Engineering Gaming Closing 103

Martech

APRIL 29, 2024

He said, “The essence of strategy is choosing what not to do.” ” In other words, being strategic isn’t just about what you do; it’s also about what you have the guts to say no to. .” They argue that activity does nothing if it doesn’t produce concrete outcomes. It’s not pretty.

Strategize 119

Strategize Negotiate Follow-up Growth 119

Search Engine Land

MARCH 20, 2024

So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. If this is what you’ve been doing, stop and schedule some time with the paid social team to address the following: If you can edit and write new copy, your platforms should be aligned on key phrases and approaches.

Campaign 118

Campaign Strategize Follow-up Consult 118

Search Engine Land

APRIL 30, 2024

Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. Now, think about this. Give me a hint to today’s Wordle.

User Experience 126

User Experience Niche Service Closing 126

Partners in Excellence

APRIL 26, 2023

But price is actually a small element when contrasted with risk, opportunity cost, and value realization. But price is actually a small element when contrasted with risk, opportunity cost, and value realization. Notice, I’ve said nothing about the product or solution yet.) Is it the products they represent?

Technique 91

Technique Represent Price B2B 91

SaaStr

SEPTEMBER 14, 2023

But with that out of the way, let’s talk just enough about financial accounting to explain why Big Tech Companies both acquire smaller ones — and do corporate VC investment. Because in the short-term, it often costs basically close to nothing to acquire a smaller startup with cash on hand, or do a corporate VC investment.

Engineering 88

Engineering Gaming Closing 88

Search Engine Land

APRIL 6, 2023

Now, what do you see? Click on Behavior , then sort by Top Content , and add a Secondary dimension for google / organic. If you’re like most websites, the top trafficked pages are also often at least 12 months old. That means three things: Traffic is a lagging indicator, a byproduct of previous output. While everyone else? Position 3!

CTR 136

CTR Start-ups Clients Follow-up 136

Search Engine Land

SEPTEMBER 26, 2023

” “Google has admitted to trying to hit quarterly numbers so that the morale of its people living in high-cost areas is up – but that’s at the expense of the small businesses that it pretends to care about.” ” “I guarantee Google has never moved costs down 5%.” But will others follow?

Trust 141

Trust Price Retail Engineering 141

Partners in Excellence

JANUARY 6, 2023

But nothing new. We think you can do much better.” ” My response was, “That’s interesting, what am I doing wrong? .” ” My response was, “That’s interesting, what am I doing wrong?” Some of you may have been following my adventures and experiments with ChatGPT.

Construction 68

Construction Healthcare Represent Conversion 68

Search Engine Land

NOVEMBER 9, 2023

Thankfully, Tom has handily broken it down: ROI is the net profit generated by your activity divided by the total cost of that activity. Profit = Costs / Total costs And this is where we run into difficulties. Monthly reporting: The destroyer of ROI There’s nothing like being the last agency a client uses.

Click Through Rate 130

Click Through Rate Clients Finance Start-ups 130

SaaStr

FEBRUARY 20, 2023

Some do fail, but they are generally ones with low NPS / high churn and other customer issues. Switching costs are a big deal in SaaS. Folks that say switching costs generally are low are wrong. If nothing else, it’s a huge deal to retrain your workforce in how to use a new vendor. Vendor Viability.

Customers 127

Customers Start-ups Sales 127

Partners in Excellence

AUGUST 7, 2023

How do I know this? They can’t challenge me with the impact of doing nothing, not changing. When asked, “How do you do this,” they cite product features/functions, but not how it actually impacts the people using the product.” Alternatively, “we reduce costs by Y%.”

X-functional 99

X-functional Pitch Price Customers 99

Search Engine Land

FEBRUARY 19, 2024

Step 2: SEO strategy – How to do something different or unique to stand out. Know what kind of content ranks for the terms you wish to target (so you can do something better). Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank.

Strategize 121

Strategize Niche Angle UX 121

Hubspot

MARCH 18, 2024

4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1. Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter. Strategically framing your prices.

Price 76

Price Objectives and Key Results Pipeline Pitch 76

Search Engine Land

SEPTEMBER 1, 2023

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. Technically speaking, results are possible within days if you get content live and indexed quickly. But ironically, that’s often the part that gets stalled. That’s where operations become the key to success.

CTR 141

CTR X-functional Profit margin Contract 141

Search Engine Land

MAY 6, 2024

There’s nothing worse than clicking on a Google result and landing on a 404. The more you can do to retain your original URL structure and minimize the number of 301 redirects you need, the less likely your pages are to drop from Google’s index. New URLs and missing 301 redirects. Page content (removal/additions).

Drivers/motivators 126

Drivers/motivators Meeting Launch Referrals 126

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam. YouTube checklist) {type} software (e.g.,

Non-Profits 142

Non-Profits Consult User Experience Presentation 142

Search Engine Land

SEPTEMBER 22, 2023

As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution. This article identifies eight areas where you can focus your optimization efforts to improve ROI.

Profit margin 124

Profit margin Non-Profits Campaign Clients 124

Adaptive Business Services

JANUARY 5, 2022

As a small business, they are also looking for a CRM that is easy-to-use and one that requires a cost-effective investment. You must decide if the benefits outweigh the costs. Nothing more and nothing less. With all the sales you are making, you will probably be able to afford to do both! Old people do that.

CRM 71

CRM Business Services Up-sell Market share 71

SaaStr

NOVEMBER 8, 2022

I’m doing a lot of this financial planning now. Why do Oracle and SAP just rain cash? Does it cost so, so much to host a few million lines of code on AWS? Does it cost so, so much to host a few million lines of code on AWS? How many people do you really need just to keep the app up? It’s out there.

Quota 114

Quota Contract Price Growth 114

Spiro Technologies

JULY 14, 2022

Here are the five things you want to avoid doing when discussing price: 1. Not tying the price to value (or the cost of doing nothing). Conversations between salespeople and their prospects range from the mundane to the dramatic, as the complexity of human interaction is usually on full display. Avoiding the discussion.

Price 105

Price Negotiate Quota Prospecting 105

Partners in Excellence

JANUARY 30, 2024

Nothing focuses on our priorities and our company. Some of you may react, “But Dave, we do this. Some of you may react, “But Dave, we do this. How do we recognize that we have the problem? How do we recognize that we have the problem? What happens if we do nothing? How does it impact us?

Product 94

Product Sell Pitch B2B 94

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. The most obvious is that it allows you to build exactly what you need and nothing more. Before you do, consider these potential pitfalls.

Customers 115

Customers Technology Technology Price 115

Search Engine Land

OCTOBER 26, 2023

Doing business’ as in strategically owning media. Semrush is far from the first company to do this,” Eubanks posted. Ahrefs leadership is once again calling out Semrush for making “7 shameless edits” to an Ahrefs vs. Semrush comparison article written by Brian Dean before his site, Backlinko, was acquired by Semrush.

CTR 123

CTR Strategize Engineering Customers 123

Search Engine Land

MARCH 7, 2024

Here are my recommendations for how to do that with PPC advertising. Rather than doing that, we talked to the client, and they agreed to a base $3,000 monthly budget that we could focus on donation-generating campaigns and generating engagement and awareness. Many nonprofits enjoy a spike in donations at the end of the year.

Non-Profits 117

Non-Profits A/B testing Campaign Clients 117

Partners in Excellence

AUGUST 4, 2022

We are going through all sorts of hand wringing and belt tightening as we look to a potential recession. We are seeing large layoffs in anticipation of growth challenges in the coming months/years. Customers are beginning to cancel projects, focusing on the most critical. Many are struggling to be optimistic about how to find and close business.

Growth 72

Growth Pitch Pipeline Start-ups 72

Hubspot

OCTOBER 9, 2023

There is nothing worse in the world of selling than asking an executive a great question and then not knowing what to do with the answer. Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects.

Drivers/motivators 73

Drivers/motivators Prospecting Strategize Represent 73

SaaStr

DECEMBER 27, 2023

Going from nothing to $1B is a massive undertaking. Alessio Artuffo, President and COO of Docebo , shares lessons learned, misconceptions, and what he would have done if he could do it all over again. Instead, it was growth at all costs. The image above is a glance at Docebo today. Let’s dive into it.

Real Estate 87

Real Estate Contract Start-ups Growth 87

Partners in Excellence

AUGUST 10, 2020

Too often, we focus only on the cost of our solution. Then we look at all the costs, not just the price of our product, but the implementation costs, and other costs of managing and implementing the solution over time. But the customer may choose to do nothing. But what happens if they do nothing?

Customers 94

Customers X-functional Price Presentation 94

Partners in Excellence

APRIL 8, 2024

Every quarter there is the inevitable rush to close deals, to hit our numbers. Yet there are so many challenges and barriers. The global economy/turmoil and continued layoffs/reductions, and shuffling of priorities–both within our customers, markets, and within our own organizations. ” But, we shouldn’t be shocked or surprised.

Quota 110

Quota Trust Pitch Up-sell 110

SaaStr

AUGUST 21, 2023

We don’t need many CRM seats for example but we do a ton of marketing. Not given all the other switching costs. More on that convo with CEO Bernadette Nixon here: If nothing else, it’s worth several times a year benchmarking your pricing vs both the competition and adjacent apps for each category of customer. The price?

Price 94

Price CRM Closing Customers 94

Partners in Excellence

JUNE 26, 2022

Long time followers know I’m fond of saying, “It’s our God-given right to 100% share of account and share of customers–we just have to figure out how to do this.” But this focus on the competitor blinds us to the biggest piece of the pie, and we’ve know this for years–failing to do anything about it!

Up-sell 102

Up-sell Start-ups Follow-up Sell 102

Martech

APRIL 6, 2023

The AI will do it for you immediately and effortlessly. Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Telemarketing was replaced by SMS marketing.

Technology 145

Technology Technology Conversion Price 145