SaaStr

APRIL 17, 2024

For me, Net New Customer Count has become the metric I obsess the most about at scale. If that slows too much, the future starts to look cloudy. But even as it approaches $1B in ARR, Rubrik is still growing New New Customers more than 20% a year. Still, it’s losing far less than in the Go Go Times of 2021.

Price 94

Price Growth Start-ups Customers 94

SaaStr

MAY 7, 2024

How About a 3 Year Contract? Later, when you implement a CPQ and other more sophisticated systems to manage pricing for a large sales team, these processes and systems will be designed to help you do just that, at least in part. Before then, think instead about marking up the prices of non-annual contracts to account for churn.

Contract 94

Contract Price Commission Closing 94

Martech

APRIL 29, 2024

They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. It’s about making tough calls and trade-offs to focus on what matters. that no one looks at or cares about. that no one looks at or cares about.

Strategize 105

Strategize Negotiate Follow-up Growth 105

Search Engine Land

NOVEMBER 13, 2023

Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. ” And that these things all correspond to improvements we have in the works. .” ” And that these things all correspond to improvements we have in the works.

Engineering 138

Engineering 138

Search Engine Land

FEBRUARY 19, 2024

The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo or Google Home device. Now I just think about speaking out loud to whatever device is near me. What is voice search?” “Hi,

Entertainment 123

Entertainment Technology Technology Gaming 123

Search Engine Land

MARCH 1, 2024

Identifying your brand’s core themes Your content pillar’s will often be a mix of areas of expertise alongside the values of the business and more personal insight. This pillar positions the agency as forward-thinking and knowledgeable about the direction of SEO. What is a content pillar?

Entertainment 115

Entertainment Technique Follow-up Education 115

Search Engine Land

APRIL 26, 2024

You might see a huge surge or drop, but it’s more likely that you’ll see a smaller fluctuation. You might see a huge surge or drop, but it’s more likely that you’ll see a smaller fluctuation. Monitor traffic and rankings Once you’ve assessed visibility changes, take a more in-depth view of rankings and traffic.

X-functional 118

X-functional User Experience UX Follow-up 118

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Use this opportunity to inform stakeholders about any significant differences due to the new tracking setup. Consider a future state workshop.

Gaming 138

Gaming Campaign Clients Start-ups 138

Search Engine Land

JANUARY 5, 2024

Only about 4.5% Overall, on average, SGE shows about 10 links, but only about four unique links. of the time, which was more often than the Show more button format (where Google shows you part of its AI-generated response). About the study. of the time. Why we care. The one bright spot?

Hospitality 142

Hospitality Entertainment Legal Finance 142

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Drivers/motivators 113

Drivers/motivators Technology Technology Launch 113

Martech

FEBRUARY 6, 2024

“Yes,” replied the Tortoise, “and I get there sooner than you think. .” ” It ends with this moral, which can make all the difference in your company’s future: The race is not always to the swift. What’s important, more than anything else, is sales, sales and sales until the company begins to mature.

B2B 108

B2B Profit margin Sales Growth 108

Heinz Marketing

FEBRUARY 1, 2024

Reflection of the past is a key piece to how we look at and shape the future. The ability to do it effectively, however, can be the pivotal factor in what makes future goals and planning successful. Reflecting on their own strengths and weaknesses allows leaders to adapt, grow, and become more effective in their roles.

Growth 103

Growth Strategic planning Strategize Technique 103

Search Engine Land

OCTOBER 11, 2023

I am not an HR manager and have never worked in HR. If you are uncertain about appropriate employee questions, don’t hesitate to consult your HR team. As a search marketing manager, here are some questions you can ask to learn more about your team. What are their previous work experiences?

Drivers/motivators 106

Drivers/motivators Trust Consult Engineering 106

Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. Now, think about this. Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? It had the effect of “trapping” users on Google’s sites so they would click more paid ads and visit more Google properties.

User Experience 108

User Experience Niche Service Closing 108

Search Engine Land

JANUARY 26, 2024

Let’s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable future referrals. This means countless pitches, opportunities, and work to show your capabilities. Winning and losing clients is part of the agency business.

Clients 90

Clients Referrals Trust Pitch 90

Search Engine Land

APRIL 5, 2024

It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.” It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.”

Hospitality 95

Hospitality Consult Clients Construction 95

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. By pushing contacts who aren’t ready to buy through our systems, we slow down our operations and create extra work for ourselves.

Pipeline 85

Pipeline Contact Prospecting B2B 85

Martech

FEBRUARY 27, 2024

The pandemic forced us to adapt, revealing cracks in our systems and sparking a yearning for a better future. The current landscape is littered with empty promises and manipulative tactics, now more than ever, leaving audiences drowning in information overload and craving genuine value, transparency and trustworthy brands.

Campaign 107

Campaign Clients Trust Drivers/motivators 107

Search Engine Land

JANUARY 31, 2024

CEO Sundar Pichai said he feels “very good” about the progress of SGE. Pichai also said that SGE is showing more links with SGE, which has been a huge and ongoing concern for publishers worried about losing valuable organic traffic. Why we care. What we learned. Also, SGE was one the first things Pichai commented on.

Launch 116

Launch Education Conversion Campaign 116

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. Why we care. Predictive analytics. Real-time campaign optimization.

A/B testing 118

A/B testing Finance Campaign CRM 118

SaaStr

MARCH 22, 2024

Tracy Young , CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. Different Pathways to CRO For Jane Kim, former CRO of CircleCl,, she used to work in finance before transitioning to SaaS. The path to Cheif Revenue Officer (CRO) is different for many people.

Finance 98

Finance Territory Quota Presentation 98

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Entertainment 108

Entertainment Gaming Education Technology 108

Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. How it works. Brand preferences. Generative AI for product search. Why we care.

Price 117

Price Engineering Technology Technology 117

Search Engine Land

JANUARY 8, 2024

Today’s SEO is about aligning with user goals and pain points, not just keyword counts. It’s about creating meaningful interactions and standing out in a digital world filled with information overload. AI does more than just understand user intent. It also brings personalization to search engines.

Objectives and Key Results 124

Objectives and Key Results Click Through Rate User Experience Engineering 124

Salesforce

MAY 8, 2024

The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. Customers demand more than ever: they want better service across more channels , and they want it now. Are you using the right technologies to deliver what customers want? Oh, yes they are.

Service 52

Service Customers Technology Technology 52

Sales Pop!

MARCH 31, 2024

In today’s digital age, it’s more important than ever for businesses to keep up with the fast-paced changes. This means catching up with new technologies and fundamentally changing how we think and work. This shift isn’t just about plugging in new technology and calling it a day.

Appointment 64

Appointment Technology Technology Gaming 64

Partners in Excellence

OCTOBER 12, 2023

Now, rather than being the solution to that earlier change initiative, as they might be, we are now part of the problem. We are part of the problem keeping them from doing more, to doing things differently, to addressing new opportunities. Retention is really never about maintaining the status quo. But are all of these enough?

Cross-sell 135

Cross-sell Up-sell Sell Customers 135

Martech

OCTOBER 20, 2023

Traditionally, analyzing data meant looking back at historical trends to inform future decisions. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. And what about those who use analytics tools? What about the most recent 2023 data? The simple answer is “no.”

Click Through Rate 123

Click Through Rate Campaign Represent Conversion 123

Search Engine Land

SEPTEMBER 14, 2023

The update started on September 14 and should take about two weeks to fully roll out. It will take about two weeks to complete. Added new points about removing content or changing dates to the help page on how to create helpful, reliable people-first content. We’ll share more about our work in this area in the future.”

Engineering 145

Engineering Promote 145

Martech

DECEMBER 8, 2023

Brand is more than a collection of logos and colors — it’s the personification of your organization. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy. A brand is an organization’s most valuable asset.

Electricity 136

Electricity Represent Niche Campaign 136

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved.

Entertainment 134

Entertainment Education Launch Presentation 134

Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” They provide feedback on how well processes and workflow are going.

Government 107

Government Strategic planning Strategize Technology 107

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. They too do not seek to have third-parties profit from their work with no recompense for the creator. But how about a regulatory fix?

Legal 126

Legal Trust Technology Technology 126

Search Engine Land

MARCH 27, 2024

Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Strategic planning 107

Strategic planning Technique Drivers/motivators Territory 107

Martech

JANUARY 19, 2024

Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. As noted above, however, when it comes to email marketing, “more” is not always the best option. Rather than helping marketers send more email, the role of email automation is to send the right email to the right person.

A/B testing 128

A/B testing B2C Appointment Campaign 128

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment.

Legal 72

Legal Finance Drivers/motivators Meeting 72

Martech

JUNE 29, 2023

Every executive has been told to be “more innovative” or to foster an “innovative environment.” Why would you want to be the 1,000th company making short videos about shoes? Marketers are known as the “creative ones.” ” They always come up with tag lines and quirky campaigns. Innovation doesn’t need a pitch deck.

Non-Profits 116

Non-Profits Technique Appointment Pitch 116