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Why we care about compliance in marketing

Martech

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. Common privacy law provisions.

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Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

Several states in the US have enacted policies similar to GDPR over the years as well – California’s Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA). Overall, the industry is migrating toward creating a feeling of authenticity, trust and meaningful connection with customers.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

Dig deeper: Build trust , gain sales Get MarTech! . (“NOYB” is short for “none of your business.”) ”) GDPR’s stateside influence In the U.S., Companies that handle data with care and show users that their concerns over online privacy are valid will have an edge over their less prudent competitors.

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Affiliate managers: It’s time to shift your focus beyond media

Search Engine Land

You see substantially higher conversion rates from the trust they add to the referral. Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. If the person searching does not trust the results from the AI answer, they can flip to find real opinions. SUBSCRIBE See terms.

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Confused By New Data Privacy Laws? Start Here

Salesforce

California, Colorado, Connecticut, Utah, and Virginia have all passed comprehensive privacy legislation in recent years, and many of the obligations stemming from those laws will become effective this year. Beyond the technical requirements, choose service providers that maintain high standards of trust and value consumer privacy.

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Why marketers should care about consumer privacy

Martech

Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). Ironically, U.S.

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

Best local search marketing initiative – PPC How Bold Orange Improved Store Visit Efficiency by 19% with a Tiered Local Search Strategy for 350 Red Wing Shoes Stores DAC & The Fresh Market – The anti-inflation recipe that brought customers back into the stores Power Play: EvenDigit Agency’s Game-Changing 193% Lead Amplification and 64% CPA (..)