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AI-powered martech news and releases: October 31

Martech

Do consumers trust AI? Do they trust companies to use AI? consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey. Highest: T-Mobile 28%, lowest: Olive Garden 13%) 51% mostly trust companies to use AI ethically, according to Salesforce. answered yes.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

This article by AlphaSense’s President examines the “build vs. buy” dilemma companies are facing in their AI integration strategy – and the factors prompting more and more organizations to buy solutions from a trusted partner rather than building them in-house from scratch. Document Crunch – announced a $21.5M Series B.

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Key marketing lessons from startup to scale-up

Martech

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. About 84% of digital marketing leaders believe these advanced technologies enhance their marketing function, per a Gartner report. Data privacy and security are also paramount.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM
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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

Instead of recommending the entry-level option, the rep suggests a plan with more users, added functionality, and onboarding support. It also requires trust. That’s how you earn trust and drive growth simultaneously. o, how top sales teams can use AI to drive cross- sell and upsell success without losing trust.

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It’s time for B2B marketing to understand its GTM role

Martech

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. You must forecast and then deliver a better internal rate of return than other functions in the company.

GTM
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Data-Driven Forecasting and Budget Justification – A CMO’s Guide to Speaking the CFO’s Language (Part 2)

Heinz Marketing

Maria Geokezas Opens a new window Chief Operating Officer at Heinz Marketing CMOs who consistently earn the trust and support of their CFOs know that predictability is everything. Even worse, less than half of sales leaders trust their own projections. X revenue), convert with known rates, and reverse-engineer needed funnel volume.

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