Search Engine Land

NOVEMBER 21, 2022

Website security is often overlooked. WordPress is the most popular content management system (CMS), powering millions of websites. . What’s most relevant to SEO is how attackers are using WordPress websites to steal traffic for their own nefarious means. Why security matters for SEO. Malware injection. See terms.

Transportation 123

Transportation Referrals Follow-up Represent 123

Search Engine Land

DECEMBER 9, 2022

Bucko described a test they did showing significant delays by Googlebot following links in JavaScript-reliant pages compared to links in plain-text HTML. I have seen and supported many websites relying too much on JavaScript (JS) to function properly. What text?! I expect I’m not alone in that respect.

Launch 80

Launch UX User Experience Clients 80

Martech

SEPTEMBER 8, 2023

This technology allows websites to serve ads based on your browser history — unless you manually turn it off. Instead of tracking your interests through cookies and the websites you visit, websites can directly ask Chrome what you’re interested in using its Topics JavaScript API. Why we care. Get MarTech!

Technology 116

Technology Technology Follow-up Start-ups 116

Salesforce

SEPTEMBER 20, 2022

How developers work in the world of Salesforce What does a developer do with Salesforce? What are the career prospects for a developer who works with Salesforce? But since Salesforce runs Salesforce on Salesforce, much of what you read here may still apply. What does a developer do with Salesforce? HIT THE TRAILS.

SQL 95

SQL B2C Technology Technology 95

Search Engine Land

MARCH 26, 2024

A fast-loading website provides a good user experience and helps increase conversion rates. Ready to make your website fast? Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. For example: What resources are downloaded?

User Experience 100

User Experience Networking Represent Start-ups 100

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. Lab data is collected in a controlled test environment.

User Experience 109

User Experience Follow-up Start-ups Networking 109

Search Engine Land

MAY 29, 2023

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. Here’s a preview of what the UET Insights dashboard looks like: New data signals. JavaScript browser errors. The dashboard. Popular pages. Opting out.

Launch 95

Launch Conversion Engineering Start-ups 95

Search Engine Land

JANUARY 17, 2023

What are the Core Web Vitals, and what do they mean for rankings? Use priority hints to speed up your website. Last April, Chrome released Priority Hints , a new HTML feature that gives website owners a way to mark the most important resources on a page. First Input Delay : how quickly does the site respond to user input?

User Experience 87

User Experience Start-ups Engineering Clients 87

Search Engine Land

MARCH 29, 2024

How schema markup benefits Google and website owners Google faces escalating costs with the rapid growth of spam and the impending adoption of generative AI in SERPs. One approach to reducing costs I’ve observed is a more stringent policy for what gets included in Google’s index. In some cases, JavaScript is the culprit.

Trust 101

Trust User Experience Engineering Clients 101

Search Engine Land

JULY 3, 2023

But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.” Here’s why standard solutions don’t always apply to enterprise sites and what you can do instead. Thousands of man-hours to refactor, QA and review accessibility for the entire website. They ask you, “Why?”

Finance 69

Finance Engineering Conversion User Experience 69

ConversionXL

SEPTEMBER 25, 2019

Several languages come up : Python, SQL, Bash, JavaScript. But only two are full-fledged programming languages—JavaScript and Python. This article discusses the pros and cons of JavaScript and Python to help you determine which one you should go for. Let’s start with the most important question: What’s your “T”? “T,”

SQL 117

SQL GTM Campaign Start-ups 117

ConversionXL

SEPTEMBER 17, 2018

JavaScript. But which language is good for what? Python, SQL, JavaScript, and Bash were created by different computer scientists in different circumstances. Python, SQL, JavaScript, and Bash are good at different things. You can solve some tasks in JavaScript that you would never be able to solve in SQL.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

Search Engine Land

JULY 27, 2023

Additional website performance signals captured by the UET Tag will include: Page latencies (speed and load times). JavaScript browser errors. Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. Why we care.

Launch 78

Launch Campaign Engineering Conversion 78

Search Engine Land

FEBRUARY 3, 2023

Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. I am fairly proficient in two languages other than English, but I know my limitations and would not publish translated text for a website in either one.

Territory 121

Territory Engineering Start-ups Launch 121

Search Engine Land

MARCH 15, 2023

It is not a one-and-done approach where you only need to add some code to your website. Getting results from schema markup entails deploying and maintaining it correctly amid constant website and content changes. Large websites have all kinds of content discovery, indexing, and crawling problems because of wrong SEO directives.

GTM 85

GTM Objectives and Key Results CTR Click Through Rate 85

Search Engine Land

APRIL 1, 2024

Linking to a page from other places on a website gives Google the signal that you feel the page is relevant to users. If there are no ways to access the page from within the website, that would suggest the page isn’t important. For this, you’ll need data, industry context and a methodical approach. This is key.

Technique 118

Technique Legal User Experience Represent 118

ConversionXL

JULY 30, 2021

Tags are snippets of JavaScript code added to a webpage to collect data and information. They help you monitor website or app visitor activity so you can optimize your site based on behaviors. Most websites need several tags in order to track different behaviors and user flows, like form submissions or page clicks.

GTM 140

GTM Follow-up Start-ups Campaign 140

Search Engine Land

AUGUST 16, 2023

What is an XML sitemap? In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl. How important it is in relation to other URLs across your website. XML sitemaps allow search engines to crawl your website more efficiently if certain URLs are isolated.

X-functional 88

X-functional Engineering Launch Follow-up 88

Search Engine Land

SEPTEMBER 8, 2023

It’s all about diving deep into the company, product, customer persona, websites and other team processes. These skills are invaluable when juggling multiple websites and stakeholders. I may not be a JavaScript whiz or well-versed in React or Node.js. But what made me even prouder was how I handled it afterward.

UX 138

UX Trust Education Strategic planning 138

Search Engine Land

APRIL 5, 2024

Why we must do SEO audits Before we dive into the problems with SEO audits and what you can do about them, I would like to provide three arguments for why we need them. Especially if no SEO team has a deep understanding of what you are dealing with, an SEO audit will help you to get up to speed. There are enough of those already.

Hospitality 95

Hospitality Consult Clients Construction 95

Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. What is PII data? Unintentional publishing Website administrators or content creators may accidentally publish documents or pages containing PII.

Engineering 98

Engineering Healthcare Drivers/motivators Contact 98

Search Engine Land

AUGUST 31, 2023

In more advanced use cases, you could apply several filters together to narrow down what you’d like to see in a view. Custom columns With custom columns, you can create unique metrics to view in the UI, allowing for segmenting data beyond what’s available by default or using formulas to define more advanced metrics.

Campaign 132

Campaign Conversion Launch Start-ups 132

Martech

NOVEMBER 1, 2021

” What’s wrong with basic CMPs? “So we take what we’re given. We click whatever button is presented to us to get on with what we came here to do.” ” Too many website CMPs consist of simple banners briefing mentioning their data collection policy, with buttons users are prompted to click. .”

Government 104

Government Trust Presentation Clients 104

Hubspot

JANUARY 22, 2019

He had visions for more sophisticated games and projects he wanted to develop, so, at the age of 13, he decided to teach himself as many programming languages as possible, like HTML, Javascript, Java, and Python, among others. JavaScript. JavaScript. 5 of the Best Programming Languages to Learn.

Engineering 95

Engineering Gaming Drivers/motivators Represent 95

Martech

MARCH 16, 2023

With the sheer number of solutions, knowing what is right for your business and how to prioritize can be hard. Website visitors should easily understand the cookie banner when asking for consent to track cookies. Moreover, the cookie banner should match the look and feel of the brand’s website and be easy to use.

GTM 93

GTM Legal UX User Experience 93

Hubspot

NOVEMBER 28, 2018

In this guide, we’ll cover the bare-bone-basics of web development, the process of creating a website, and additional resources for those who want to learn more about development — or become a developer themselves. Keep reading to dive into website development or use the chapter links to jump around the guide.

E-commerce 76

E-commerce SQL Networking Non-Profits 76

Search Engine Land

JANUARY 1, 2023

What was Google thinking? See Search Engine Land’s follow-up stories: Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For. What makes people click on search ads? Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. Here’s what kept him occupied.

E-commerce 109

E-commerce Gambling Engineering Campaign 109

Hubspot

APRIL 12, 2021

Today's internet users expect an instant response, with 93% of people leaving a website because it didn't load properly. But if you learn what metrics to hit and start to improve your pages, Google will reward you with better rankings — and you'll create a more enjoyable experience for potential customers. JavaScript.

User Experience 101

User Experience UX Follow-up Start-ups 101

Search Engine Land

APRIL 4, 2024

Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? Do they share connections like a URL directory or JavaScript template? Small disparities are normal, so don’t sweat those.

Referrals 117

Referrals CTR Territory Sports 117

Hubspot

FEBRUARY 22, 2019

This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site. This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site. What is a cached page? Select "Cached".

77

77

Search Engine Land

FEBRUARY 2, 2023

Makes an effort for its digital properties (website, app, etc.) All this is based on intent – what does the customer want? SEO as a product: What does that mean? More importantly, what also needs to evolve is how organizations operationalize their SEO program. to be SEO-friendly.

Product 94

Product Engineering Strategize Process 94

Salesforce

JULY 29, 2021

Through tailored web experiences, Zebra Technologies reduced their website’s bounce rates by 45% and increased their form completion rates to 29% in just 24 months. What do they attribute to their success? Zebra Technologies believes that personalized marketing should begin with a company’s website and extend across all channels.

B2C 98

B2C A/B testing B2B Campaign 98

Hubspot

JUNE 22, 2020

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow.

Engineering 69

Engineering Retail Technology Technology 69

Search Engine Land

MARCH 24, 2023

Links and website usability still matter. I also like what former Googler and now popular SEO expert Pedro Dias said in response to Mueller’s remarks, which reflects the reality of the web: “Unfortunately it’s not easy to change the architecture on complex and large websites.

UX 96

UX Engineering User Experience Start-ups 96

Salesforce

JULY 12, 2023

Ask what’s most necessary Her advice for other Trailblazers is to avoid large complex layouts. This reinforces the Lightning Page Performance help tips , including considering the components on the page: how many, what type, and where they are placed. How did she do it? Prioritizing. However, not all components are equal.

Objectives and Key Results 52

Objectives and Key Results UX Start-ups Meeting 52

Search Engine Land

APRIL 20, 2023

From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community. The great thing about WordPress is it does a lot of the heavy lifting for you.

Real Estate 111

Real Estate Engineering UX Networking 111

Martech

DECEMBER 8, 2021

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While websites are not specifically mentioned, a judge could rule that websites fall under this regulation. The penalties that a business can incur seem to range greatly. “It

Legal 106

Legal UX Clients Consult 106