Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher.

Negotiate 132

Negotiate Launch Electricity Networking 132

Salesmate

JULY 16, 2021

There is plethora of sales myths circulating in the industry, making it difficult for salespeople to map out the perfect sales strategy. Therefore, I am here for busting the myths on sales, so every salesperson can sell with confidence! If you’re new to selling, these sales myth may lead you to a tough path. Daniel Meck.

Cold Call 52

Cold Call Drivers/motivators Up-sell Sell 52

SBI

MAY 28, 2015

Myth #1: Sales is a Numbers Game. When today’s Sales Managers came of age, we were taught that making more calls is what leads to more sales. Email boxes are flooded with requests for meetings from salespeople they’ve never met. Why focus on at-bats when what we really want is on-bases? People buy from people they like.

Quota 54

Quota Manufacturing Gaming Cold Call 54

SBI

JANUARY 29, 2014

One of the Oldest Tenets in Sales is Just Plain Wrong ” debunking the myth (or at least disputing it) that people decide with emotion and justify with logic. This week, I took part in a webinar hosted by DocuSign to debunk some of 2013’s most prevalent myths. Myth #1: Sales is a Numbers Game. Is that not crazy?

Quota 55

Quota Manufacturing Gaming Cold Call 55

A Sales Guy

FEBRUARY 22, 2012

There are a lot of misconceptions about what an “A” player or superstar looks like and how to spot them in an interview. Following these myths can bury your team with under performers and bad hires. They run around in a million directions ready to do what ever they can to make you happy.

Non-Profits 117

Non-Profits Drivers/motivators Finance Follow-up 117

ConversionXL

MARCH 9, 2016

What Is the “False Bottom”? Typically, when people think of false bottoms, they think of vertical scrolling. In fact, IBM is credited for the saying, “Ease of use may be invisible, but its absence sure isn’t.” ” [Tweet It!]. Yet, sites continue to make the same mistakes over and over again.

UX 90

UX Price Drivers/motivators Start-ups 90

Hubspot

JULY 18, 2018

Businesses need the right people on their team to successfully plan, implement, and carry out short- and long-term goals. My parents, teachers, and coaches all instilled in me the importance of reading. Fiction or non-fiction, self-improvement or fantasy, reading supposedly makes us all smarter. Business Classics and Fundamentals.

Finance 64

Finance Promote Start-ups Real Estate 64

Hubspot

MARCH 17, 2017

We like to think of that as a very traditionally Bostonian way of celebrating St. But what did it used to look like, and how did it get to where it is today? We’re taking you on a trip back in time to figure out just where St. In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal.

Government 78

Government Promote Closing 78

ConversionXL

FEBRUARY 25, 2016

What Is Web Personalization? In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” Tweet It!].

UX 90

UX User Experience A/B testing Retail 90

SaaStr

FEBRUARY 4, 2020

But joking aside, I think families and company building and organizations, it’s all tribes. And with that growth, there is something that I think is really deeply reflective of what creates high performing teams, and it may not be the thing that you’re thinking of. Want to see more content like this?

Drivers/motivators 75

Drivers/motivators X-functional Trust Cross-sell 75

Heinz Marketing

FEBRUARY 4, 2019

By Matt Heinz, President of Heinz Marketing. We are pleased to have recently surpassed the 50K download mark for Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. .

Pipeline 60

Pipeline Sales Start-ups Inside sales 60

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. Why we care Here’s my larger point: the Verge article was correct in pointing out a problem.

Engineering 129

Engineering Niche Promote Up-sell 129

SaaStr

OCTOBER 1, 2019

He discusses four areas you can make more revenue in your business, how to build out your sales team, how to nail your niche, utilizing sales specialization and more. So before that though because yesterday I was asking people “Hey, if I did a talk, what would you want to know about? It came out a couple of years ago.

Niche 55

Niche Hospitality Pipeline Meeting 55

Veloxy

AUGUST 6, 2021

700 unread emails, 20 voicemails and over 50 unanswered text messages – that’s what one of our semi-busiest buyers’ phone looks like every day. But what came as a surprise was that these weren’t even sales calls or spam mail. What would it take to get through to prospects so busy that landing their accounts sounds like an urban myth ?

Sell 317

Sell Pitch Cold Call Prospecting 317

Hubspot

MARCH 30, 2012

While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet.

Angle 71

Angle Start-ups Represent Niche 71

Sales Hacker

JUNE 27, 2022

The right seller is one who has what it takes to guide the deal through the sales cycle and eventually, across the finish line. It’s nearly impossible for an organization to create a team of great sellers when they’re not even sure what “great” looks like. What is an ideal rep profile (IRP)? That’s a big problem.

Objectives and Key Results 97

Objectives and Key Results Objection handling GTM Quota 97

Salesmate

OCTOBER 13, 2021

What would you prefer – waiting for hours on a call to connect with a customer care executive or just hopping on a live chat window? . In this case, there’s a very common myth that live chat alienates customers. To get clarity on this concept, this week, I’m busting a live chat myth with the help of 7 experts! Henson Tsai.

Customers 52

Customers Strategic planning Retail CRM 52

SaaStr

AUGUST 30, 2019

Finally, prior to HelloSign Whitney spent close to 5 years at Box where as SVP Global Marketing & GM Enterprise she took on all of marketing globally for Box and was responsible for reshaping the company brand from SMB to enterprise. What were Whitney’s biggest takeaways from seeing the hypergrowth of Box?

X-functional 55

X-functional Drivers/motivators Start-ups Engineering 55

Search Engine Land

JUNE 12, 2023

A lot of what impacts SEO success is ultimately out of the hands of search professionals. Perhaps yours is a marketplace and you need to deal with out-of-stock items frequently. It can be as little as a general introduction to SEO carried out in your all-hands meeting or a guide you write and share internally.

Education 88

Education UX Consult Pitch 88

SaaStr

JUNE 1, 2021

You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) have an MBA. Turns out a founding team of six MBAs creating a full suite of products sold solely to SMBs can become a multi-million dollar public company in nine years – and continue growing rapidly ($77.6 A SaaStr Classic!!

Up-sell 91

Up-sell Price Start-ups Cross-sell 91

Search Engine Land

FEBRUARY 20, 2023

Google doc rekindles myth that click-through rate affects rankings 2019: Despite repeatedly saying they did not use click data for search ranking purposes, a fresh document triggered confusion around the topic again. This drop is likely due to a drop in clicks for the query “X”.”

Real Estate 97

Real Estate Retail Engineering Launch 97

Sales Hacker

MARCH 2, 2020

As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. So what are the best sales books for helping you reach peak performance? And for leveling up your sales skills, nothing beats a good sales book. This list is not endorsed or sponsored in any way. Sales Models and Fundamentals.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

ConversionXL

JULY 20, 2019

So what’s the truth about the state of email marketing in ecommerce? What really matters is continuously improving the performance of promotional and transactional emails. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails , thank you emails, reminder emails…the list is endless.

Conversion 90

Conversion Promote X-functional Start-ups 90

A Sales Guy

SEPTEMBER 23, 2013

Note: This post targets sales managers and sales directors primarily (first and second line managers). The success criteria for this group is different than that of VP’s, SVP’s EVP’s, CSO’s (third line managers and above). I will do a sales leadership post in the future addressing this group as well.

Promote 114

Promote Sales Up-sell Gaming 114

Jeff Shore

SEPTEMBER 12, 2018

If you're trying to be effective in sales, it's still about what happens in that moment when one person talks to another person. More about our guest Andy Paul: I almost didn’t make it past the sales training class in my first job out of college. Jeff: Well as always a shout out to our sponsor of the podcast Home Street Bank.

Sales 65

Sales Up-sell Technology Technology 65

ConversionXL

DECEMBER 30, 2015

So, what’s the truth about the state of email marketing in eCommerce? What really matters is continuously improving the performance of both your direct marketing emails and your transactional emails. What really matters is continuously improving the performance of both your direct marketing emails and your transactional emails.

Conversion 88

Conversion Promote X-functional E-commerce 88

ConversionXL

JANUARY 21, 2016

Day in and day out, you’re surrounded by copy. It’s easy to look around and think, “Yeah, I could have written that.” What Is Copywriting, Really ? Despite its popularity, there is still some confusion about what copywriting is and is not. So, what exactly is copywriting? Is it clear?

Drivers/motivators 91

Drivers/motivators A/B testing Start-ups Up-sell 91

Hubspot

MAY 9, 2017

But that fear alone is not what inhibits your path to creativity. Not acknowledging is what's truly damaging. The traditional narrative about the creative process tends to leave out fear. As David and Tom Kelley note in Creative Confidence , “A widely held myth suggests that creative geniuses rarely fail."

Pitch 78

Pitch A/B testing Clients User Experience 78

ConversionXL

MARCH 25, 2016

click the B to bold your text, click the eraser to remove what you’ve highlighted), and in copy to bring benefits / features to life (e.g. click the B to bold your text, click the eraser to remove what you’ve highlighted), and in copy to bring benefits / features to life (e.g. Tweet It!]. But how do you test icon usability?

UX 90

UX A/B testing Objectives and Key Results X-functional 90

SaaStr

FEBRUARY 26, 2019

Also, don’t miss out on the lowest prices EVER on SaaStr Annual 2020 tickets. What we do is we help companies close the experience gap. We’re operating out of the basement and closing Sabre and Travelocity for $75,000. It’s going to change how everyone thinks about cloud and SaaS for ever.

Up-sell 53

Up-sell Product Follow-up Start-ups 53

Hubspot

MARCH 31, 2015

I have a riddle for you: Everyone has some, but wants more, and some people think they have less than others do. What is it? What’s the science behind it? This post is an attempt to explore what we know about creativity, starting with one indisputable fact: creativity is vital to human growth and progress. The answer?

Networking 78

Networking Start-ups Follow-up Presentation 78

ConversionXL

MARCH 15, 2016

2 Popular User Onboarding Myths. Are you familiar with the user experience quote , “User interface is like a joke. If you have to explain it, it’s not that good.”? While clever, that statement is far from true. That’s where user onboarding comes into play. Proper user onboarding leads to more money in the bank.

Gaming 90

Gaming Non-Profits Start-ups UX 90

Search Engine Land

JANUARY 16, 2023

Which ones made you think, or taught you something new? What to do before writing a blog post. It’s a myth that you can just sit down and hammer out a blog post in one day. You already have research and insight into what they want to read and what questions and problems they need answered. Content is #1.

Start-ups 100

Start-ups Trust Strategize Follow-up 100

ConversionXL

SEPTEMBER 28, 2016

When most people think about going viral, they think about raising a lot of awareness for their product or company. But what about money in the bank, what does going viral mean for your bottom line? First, what makes something go viral? What will it do for your business? What are some successes?

Conversion 114

Conversion Campaign Launch Promote 114