Partners in Excellence

MAY 7, 2024

What do your solutions do?” “I’m sorry,” I said, “I meant, what problems do your solutions solve? “What does that mean,” I asked. “What work are you referring to?” “What’s that mean to the customer? ” I responded.

Start-ups 116

Start-ups Up-sell Conversion Product 116

Martech

APRIL 16, 2024

And you’ve probably been wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. What matters is that you reach your customers when they need to be reached, with the right experience. What do marketers mean when they say “real-time”?

E-commerce 97

E-commerce Hospitality Customers Strategize 97

Partners in Excellence

APRIL 22, 2024

But what does this really mean, particularly when we have so much competing for our attention, and when we invest so much in getting the attention of others? Too often, it seems we focus more on the mechanics of what we do. losing sight of our purpose or what our actions mean–to ourselves and others.

Drivers/motivators 116

Drivers/motivators Closing Customers Sales 116

SaaStr

MAY 13, 2024

Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. What I’ve learned from sponsors at the Annual is that folks that know how to do field marketing well — crush it with 10,000+ SaaS CEOs, founders, VPs, etc. And by “you,” I mean your VP of Marketing.

Quota 81

Quota Pipeline Follow-up Start-ups 81

SaaStr

MAY 16, 2024

But … To Be Clear … Things Aren’t Bouncing Back Yet” And that seems to be what 1,000+ of your are saying as well. But it does mean it’s time to accept it all, if you haven’t. In fact, 58% of you say sales cycles are even longer this year. This isn’t any great news.

B2B 97

B2B Sales 97

Martech

MAY 14, 2024

While the operational marketing metrics and improved attribution are critical to growing the marketing function and making it more efficient, they rarely have visceral meaning outside of the marketing group. This does not have to be the case. The costs of brand development add up. Marketing leaders need to put on two hats.

Click Through Rate 109

Click Through Rate Promote Finance Technology 109

Search Engine Land

APRIL 22, 2024

Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning advertisers cannot distinguish between genuine and bot traffic. The two-hop proxy is only implemented on Chrome, meaning Google will have a monopoly on this data. What is IP-based geolocation. Why we care. The details.

Territory 127

Territory Engineering Service Process 127

Martech

MAY 15, 2024

What’s interesting is that the proliferation of technology and the marketing side is just crazy — you can’t see all of the logos in the martech graphic without a magnifying glass! But beyond that, what does the technology allow you, as an organization, to do? What are the fears or other barriers that factor into these changes?

Healthcare 82

Healthcare Technology Technology Sports 82

Search Engine Land

APRIL 4, 2024

Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? Seasonality : Does year-on-year data show the same level and rate of decline at the same time each year? Is this a brand problem?

Referrals 119

Referrals CTR Territory Sports 119

Partners in Excellence

FEBRUARY 6, 2024

But we have some new challenges, “Do we understand what the answers mean and can we apply them to the specific situation?” What does it mean? Connect them to each individual and what it means to them, building their confidence. I ask, “Why is this important to the customer?

Presentation 119

Presentation Technology Technology Conversion 119

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. What do marketers mean when they say “real-time”?

E-commerce 79

E-commerce Hospitality Strategize Follow-up 79

Search Engine Land

MAY 15, 2024

Here are some questions to consider when brainstorming entity-based keywords: Activities : What are people doing in relation to my product/service? Entity identification: What specific activities or interests are associated with my business and product/service? Entity timing: What seasonal trends or events are relevant to my business?

Click Through Rate 101

Click Through Rate CTR Campaign Territory 101

Search Engine Land

NOVEMBER 2, 2023

What is parasite SEO? The third party does all the work, and all the website has to do is host the content. However, what made it worse was when Gary Illyes posted this on LinkedIn: So, does this mean that all third-party content is inherently bad? Well, it all comes down to money. Easy revenue share opportunity!

Niche 115

Niche Contract Follow-up Closing 115

Search Engine Land

FEBRUARY 5, 2024

He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” So, does HTML structure matter for SEO? Before diving into when HTML does and doesn’t matter for SEO, we need to get some caveats out. ” But what about the rest of HTML structure? So, what does a search engine do? (I’ll

X-functional 127

X-functional Engineering Technique Start-ups 127

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. What products or services you offer to fulfill your promise.

Engineering 104

Engineering Networking Clients Construction 104

Search Engine Land

MAY 13, 2024

Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. Through this exercise, you’ll understand: Why search engines started using entities : What problems did they solve? The result is what is called an inverted index. How can this augment your search results?

Engineering 112

Engineering Construction Start-ups Process 112

Partners in Excellence

DECEMBER 12, 2023

Understanding the tempo of the book, the rise and fall of the story as it developed, and what it meant was totally foreign to me. I mean, what else does someone need to know about MacBeth. They give you basic information, but totally miss the meaning/impact. I provided the information.

Construction 109

Construction Sports Education Strategize 109

Search Engine Land

APRIL 29, 2024

Perhaps this is just a coincidence, but it indicates that Google does not favor websites with no discernable geotargeting for that market. Heaven help anyone who says subdomains are just as viable. Spoiler alert: our data suggests they might be. At the very least, we wanted to understand how popular different domain structures were.

E-commerce 108

E-commerce Territory Represent Up-sell 108

Search Engine Land

FEBRUARY 20, 2024

What is Interaction to Next Paint? Does Interaction to Next impact Google rankings? That means if your site does worse on the INP score, it may rank lower than competitors that do well on all three web vitals metrics. How does Google know how fast your website responds to user interactions?

User Experience 123

User Experience Represent Presentation Process 123

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Does this company actually care about me?’ This might not seem like a big issue. This type of uncertainty isn’t just a B2C problem.

Trust 107

Trust Customers Healthcare Service 107

Search Engine Land

MAY 9, 2024

Information gain means different things to different people. But what about information gain in relation to the information foraging theory? As you can see, we have three different meanings for the same term. Sure, not like a human does, but they are reading it. Goal What information do we need?

Engineering 92

Engineering Angle UX Trust 92

Search Engine Land

MARCH 26, 2024

Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. For example: What resources are downloaded? When do resources start loading, and how long does each request take? Let’s break down exactly what you need to look for.

User Experience 102

User Experience Networking Represent Start-ups 102

Partners in Excellence

NOVEMBER 20, 2023

But having the “answers,” data, and information is meaningless unless we know what it means. What does it mean to them and how do they feel about it? What is the specific impact, what are the risks, what are the unique success factors and what to those mean to each person involved in the decision?

Product 109

Product Customers Process 109

Martech

APRIL 22, 2024

You are making the declarative statements of what your product does and doesn’t do. And when it’s shown that what you’re saying is not true, then you’re no longer a trustworthy brand.” In addition to brand damage, it also means Firefly doesn’t solve the problem it is supposed to. In the U.S.

Legal 107

Legal Technology Technology Trust 107

Force Management

DECEMBER 14, 2023

What you can control is the tools you provide to help that partner sell your solution. The digital content available means customers are educating themselves about your offerings prior to any conversation with an actual salesperson. What is our proof? Does your message support the channel buyer’s journey?

Negotiate 137

Negotiate Education Market share Growth 137

Partners in Excellence

JANUARY 22, 2024

I ask: “How does your customer make money?” ” The usual response is, “They sell stuff… ” Sometimes they even know what the company sells. “What work does your customer do? . “What work does your customer do?” They don’t know.

Customers 109

Customers GTM Trust Up-sell 109

SaaStr

MAY 9, 2023

Earlier-stage is way down too, falling below $10 Billion total in Q1 for the first time in a decade: But what about VC funds themselves? Now what does that mean? Well, it doesn’t mean VCs have no money to invest … today. Well, it doesn’t mean VCs have no money to invest … today.

Pitch 136

Pitch Growth 136

Search Engine Land

APRIL 11, 2024

People, in certain cases, want answers but they also want the richness and the diversity of what’s out there in the world and it’s a good balance to be had and we’ve always I think struck that balance pretty well. Just because you’re saying we are summarizing it on top doesn’t mean we veer from those principles.

Electricity 112

Electricity Government Technology Technology 112

Martech

APRIL 11, 2024

But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Most of what manufacturers demand is internal.) So, what should we do? Subscribers? reporting)?

B2B 123

B2B Manufacturing Technology Technology 123

Search Engine Land

MARCH 21, 2024

SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam update ) and what sites should or shouldn’t be doing. While what I’m about to share is purely anecdotal, I’ve been diving into the nitty gritty of these updates for a while now. Here’s what I’m seeing.

UX 113

UX Sports Follow-up Start-ups 113

SaaStr

MARCH 12, 2024

But net net, it does lead to a sense of regret in many founders that have raised. So what’s actionable here? This doesn’t mean halt it. It just means, it’s OK to take a few extra days. Nice” doesn’t mean trustworthy, “Nice” doesn’t mean alignment. What will failed founders say? Many are natural.

Up-sell 93

Up-sell Trust Sell Meeting 93

Search Engine Land

OCTOBER 13, 2023

But what is RGSP, why does the DOJ think it’s problematic for ad auctions and how exactly does it impact Google’s ad revenue? How does Google pick an ad auction winner? This means Google sometimes loses out financially in the short term. How does Ad Rank work? User experience.

Price 117

Price CTR Click Through Rate Campaign 117

Search Engine Land

MARCH 5, 2024

Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. What’s the difference between lab data and real user data? Each visitor will have a different experience depending on where they are located, how fast their internet connection is and what kind of device they are using.

User Experience 110

User Experience Follow-up Start-ups Networking 110

Search Engine Land

MARCH 1, 2024

How this practice is worse for both users and publishers and why Google is doing it nonetheless (Spoiler alert: it’s money) Now that we’ve covered the basics and how we got here, let’s explore the age-old question: Does this actually improve search results and the user experience, or is it yet another tactic that Google uses for its gain?

Non-Profits 130

Non-Profits Consult User Experience Presentation 130

SaaStr

DECEMBER 13, 2023

Instead of avoiding the hard numbers, have a conversation about what is and isn’t working and set goals to work on them. This is when you think you’re having a good conversation, yet the words don’t really mean anything in reality. Does it mean closing all deals in the pipeline this quarter? 4: Rat-holding.

X-functional 118

X-functional Trust Presentation Drivers/motivators 118

Salesforce

DECEMBER 6, 2023

Knowing what paths a user might take and considering possible content variations can help inform designs. We also need to know what the experience looks like for users across devices or in different real-world environments. How does enthusiasm appear in sentences, especially if a bot is purely chat-focused with no voice component?

Conversion 126

Conversion Technique Represent Launch 126

Search Engine Land

NOVEMBER 15, 2023

Although, what Danny Sullivan wrote back then was “This work is still continuing and is not part of this particular update. ” So while we all interpreted that it was not live yet, it didn’t necessarily mean that. How does it work. I asked how does Google know if the person posting is really authentic.

Engineering 143

Engineering Promote Start-ups Clients 143