Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 97

Customers User Experience Referrals B2B 97

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Let’s look at how Lectric completely changed its organic visibility in just two years.

CTR 88

CTR Electricity Real Estate X-functional 88

Search Engine Land

JUNE 2, 2023

Did you know that you can create content for every stage of the buyer’s journey? Your content can reach and impact your ideal customer whether they just discovered your brand through your blog or are stuck on your product/service page weighing a purchase – and every stage between those two bookends. What is a content map?

Education 118

Education Follow-up Start-ups Pitch 118

Partners in Excellence

NOVEMBER 16, 2021

Usually, these are all focused on what we have to do to achieve our goal–getting a PO. We prospect to find potential opportunities, we qualify some with the idea the prospect is interested in buying our products. Sometimes, we create try to align the sales process with the customer buying journey.

Process 131

Process Customers Manufacturing Sales 131

ClickFunnels

JANUARY 30, 2022

So how can you convey the value of what you offer without the potential customers getting their guards up? Instead, you should presell potential customers by: Providing value. Building in public is a trend that was pioneered by startups like Buffer that publicly documented their journeys. Providing social proof.

Sell 246

Sell Up-sell Networking Promote 246

Search Engine Land

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need. They gravitate to companies that understand who they are and what they need.

Trust 80

Trust Strategize Government Service 80

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company. Why am I asking? The boss told us to do it.

Profit margin 120

Profit margin Contact Campaign Service 120

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Government 65

Government Campaign Customers Follow-up 65

Partners in Excellence

NOVEMBER 22, 2021

It’s always a structured approach to engaging the customer, working with them to make a buying decision. The process has always reminded me of critical things I should be considering, to maximize my impact in working with the customer. I’d try to get the customer to consider those issues.

Process 131

Process Sell Customers Up-sell 131

Veloxy

DECEMBER 6, 2022

The average salesperson tends to get distracted by housekeeping roles including logging customer information and admin tasks. One of the ways that you can do this is by using automated tech to reduce the burden of inputting customer data. With automated tech, you can ensure this is completed quickly without losing customer insights.

CRM 246

CRM Sales Represent Technology 246

Partners in Excellence

DECEMBER 1, 2021

Usually, these are all focused on what we have to do to achieve our goal–getting a PO. We prospect to find potential opportunities, we qualify some with the idea the prospect is interested in buying our products. Sometimes, we create try to align the sales process with the customer buying journey.

Process 118

Process Customers Manufacturing Pipeline 118

Partners in Excellence

MAY 27, 2021

In a lot of it, I wonder, “What problem are we really trying to solve?” Much of the discussion is around improving alignment and collaboration across marketing, sales, customer experience. There are countless examples of alignment and collaboration problems within sales itself, or marketing, or customer experience.

Strategic planning 127

Strategic planning Manufacturing Legal Finance 127

Search Engine Land

OCTOBER 10, 2023

Identify the audience and where your content fits within their journey With search engine algorithms today, optimizing content for your audience is synonymous with optimizing for search engines. What motivates them. What they are trying to do. What they are trying to do. Think behaviorally about the customer’s journey.

Angle 120

Angle Entertainment Engineering Technique 120

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Growth 110

Growth Customers Objectives and Key Results Teamwork 110

Martech

DECEMBER 29, 2023

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Shoppers are trading the long lines of in-person shopping for browsing and buying from the comfort of their couches. This year alone, U.S. How much trust do consumers have in us?

Trust 96

Trust Drivers/motivators Repeat business Campaign 96

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails.

Cross-sell 130

Cross-sell Retail B2C Strategize 130

Partners in Excellence

JUNE 9, 2021

Buying is changing profoundly. This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them.

Manufacturing 143

Manufacturing Technology Technology Up-sell 143

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

B2B 112

B2B Customers Objectives and Key Results Price 112

Partners in Excellence

DECEMBER 13, 2021

As sales people, we know what our job is. We have to generate revenue through finding customers who have a need for our solution. We prospect to find new opportunities, we work on deals, helping the customer move through their buying process and selecting a solution. We tend to attribute the same things to our customers.

Customers 133

Customers Finance Up-sell Education 133

Search Engine Land

APRIL 25, 2024

Today, searcher behavior, query intent and the buyer’s journey are more important than targeting individual keywords. Plus, it isn’t very helpful if 99.9999% of the people searching that term (if not more) are not your target audience in your market, who are seeking what you have to sell.

Niche 114

Niche Clients Education Service 114

Search Engine Land

AUGUST 8, 2023

We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us. We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us. Building your customer journey map. What motivates them?

Angle 88

Angle Strategize Drivers/motivators Follow-up 88

Salesforce

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). What is mobile commerce? Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet.

Retail 119

Retail UX Trust Up-sell 119

Partners in Excellence

FEBRUARY 16, 2022

There’s a major flaw in most of our (sellers/marketers) mindsets when we think about opportunities and the customer buying journey. The flaw is thinking about, “What do we need to do next to move this opportunity forwards?” ” This question changes how we work with customers.

Customers 122

Customers Sell Process Meeting 122

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Mary looked at the calendar as she started her workday.

Lead generation 100

Lead generation A/B testing Government Customer Relationship Management 100

Martech

NOVEMBER 15, 2023

And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Black Friday.

Retail 108

Retail Promote Customers Start-ups 108

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

Customers 84

Customers Repeat business CRM Campaign 84

Martech

OCTOBER 13, 2023

We can use AI-driven chatbots to streamline customer service and online sales. Look at the user’s journey as they interact with your campaigns using a certain amount of empathy. Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. It depends.

Campaign 133

Campaign Drivers/motivators Clients Technology 133

Partners in Excellence

JULY 18, 2022

This is a trick question—but there is a lot of confusion about whether sellers should be focused on the selling or buying process. Some might fairly argue, “We are better aligned with the customer when we focus on the customer buying process.” Yet we know what effective buying processes look like.

Process 101

Process Sell Customers Closing 101

Partners in Excellence

MAY 10, 2022

Helping customers rethink what they are doing, to consider making a change, inciting them to buy is important. It helps us change the conversation to something that is more relevant to our customers, rather than focusing on pitching our products. But choosing the product is probably not what drives their concern.

Pitch 107

Pitch Presentation Process Customers 107

Search Engine Land

MAY 8, 2024

When you delight a user, you create a much stronger opportunity for that user to buy from your business or continue to interact and advocate for your business. Dig deeper: 4 SEO tips to elevate the user experience What can SEOs do to ensure we delight our audience? At first glance, these two objectives may seem contradictory.

UX 91

UX Objectives and Key Results User Experience Legal 91

Search Engine Land

JANUARY 10, 2024

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. What is happening in the industry, thinking bigger than SEO? What is the industry press saying? When did you last map the customer journey? How well do you know your audience?

Strategize 136

Strategize Launch Start-ups Engineering 136

Search Engine Land

NOVEMBER 14, 2023

A solid search marketing strategy requires a customer experience plan as its core. Even if customer experience isn’t your direct responsibility, it should be on your radar. What truly matters is how that traffic navigates the marketing funnel and converts into valuable customers. Figuring out what to test.

Conversion 107

Conversion Price B2C Manufacturing 107

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. The buyer’s journey doesn’t just start and stop with sales. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. What is Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Partners in Excellence

NOVEMBER 5, 2021

In complex B2B buying, it’s popular to talk about being consultative and/or creating value with our customers. We talk about sales people as problem solvers, working with our customers to identify and help solve their problems. We no longer have to help them in figuring out what they want to do.

Assembly Line 116

Assembly Line Sales Price Trust 116

Partners in Excellence

DECEMBER 1, 2021

It’s always a structured approach to engaging the customer, working with them to make a buying decision. The process has always reminded me of critical things I should be considering, to maximize my impact in working with the customer. I’d try to get the customer to consider those issues.

Process 91

Process Sell Customers Up-sell 91

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Objectives and Key Results 107

Objectives and Key Results X-functional Intrinsic Construction 107

Salesforce

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. What you’ll learn: What is an ecommerce strategy?

Customers 64

Customers Strategic partnership Engineering Price 64