Search Engine Land

MAY 20, 2024

… As a company, we realize the value of this ecosystem, and it’s symbiotic. If there isn’t a rich ecosystem making unique and useful content, what are you putting together and organizing? . Users are voting with their feet, and people are trying to figure out what’s valuable to them. So it’s tough to say.”

Click Through Rate 127

Click Through Rate Follow-up Technology Technology 127

ClickFunnels

SEPTEMBER 17, 2021

The post What Is Sales Funnel Analytics? Here’s what we are going to discuss today: What is sales funnel analytics? What are the most important sales funnel metrics? Table of Contents: What Is Sales Funnel Analytics? What Are the Most Important Sales Funnel Metrics? What Is Sales Funnel Analytics?

A/B testing 235

A/B testing Conversion Sales Price 235

Iannarino

JULY 25, 2021

Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. One person argued that prospective clients needed “people who know what they know to help scale,” or “a seller’s enthusiasm and emotion to deliver engagement,” or simply “feet on the street, or a physical presence they cannot deliver.”

Consult 298

Consult Clients Represent Sell 298

Iannarino

AUGUST 5, 2021

The key to a good first impression is the ability to create value for your client. The stakes are high, so you now need to perform: as the old saying goes, you never get a second chance to make a first impression. A strong first impression will place you in the category of value creator and potential future partner.

Clients 334

Clients Meeting Conversion Strategize 334

ClickFunnels

JULY 22, 2021

The post Interstitial Ads – What They Are & How To Use Them Effectively appeared first on ClickFunnels. This means that mobile ads can be a great way to reach your ideal customers and grow your business. Here’s what we are going to discuss today: What are interstitial ads? Table of Contents What Are Interstitial Ads?

X-functional 246

X-functional Gaming Pitch Government 246

Veloxy

JUNE 21, 2021

Are your cold call scripts costing you potential qualified leads? Cold call scripts are not one-size-fits-all, so what works for one team may not work for the next. If you sell telecommunications, your cold calls could and should be different than a salesperson selling software. Cold Calling Script Structure.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

SaaStr

MAY 14, 2024

Did You Say Hype Cycle? A lot of hype cycles have come along where people say, “This is going to change the world, and everything will be different.” People are saying hard-to-believe things that probably won’t happen. As a product manager, you bring features into the product and add value for customers.

UX 93

UX Intrinsic Product Conversion 93

Veloxy

NOVEMBER 29, 2021

Salesforce is arguably the best customer relationship management system for B2B companies. There are sections of this guide that presumes you’re using Veloxy Sales AI Software for Salesforce, which easily and automatically accelerates sales by predictably optimizing customer engagement. What is Sales Acceleration?

Sales 290

Sales Quota Up-sell B2B 290

Martech

MAY 13, 2024

Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. As a platform, we should take all the complexity that there is and take it away from our customers. Interview edited for length and clarity.)

Conversion 102

Conversion Follow-up Engineering Technology 102

ClickFunnels

JANUARY 31, 2022

We have all heard that saying. But guess what? You can’t just sit back and wait for customers to come to you. A lead magnet is a freebie that you offer to potential customers in exchange for their email addresses. Impress them and they will be eager to learn what else you have to offer. That’s a blatant LIE!

Lead generation 248

Lead generation Pitch Promote Start-ups 248

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 1 Set Up a Value Ladder Sales Funnel.

Cross-sell 246

Cross-sell Sales Niche Price 246

ClickFunnels

JANUARY 30, 2022

What failed startups don’t have are enough customers.”. So the question is this: How can you get your product in front of your potential customers? And what is the most common unscalable thing that founders have to do when they are just starting out? Value Proposition. Call-to-Action (CTA).

Product 222

Product Sell Promote Launch 222

ClickFunnels

OCTOBER 18, 2021

That’s exactly what we are going to discuss today. Continue reading… What Is a Lead Generation Funnel? Continue reading… What Is a Lead Generation Funnel? Typically, when businesses are generating leads online, they are doing so via a lead generation funnel. What Factors Affect Your Lead Generation Cost?

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

ClickFunnels

JULY 28, 2021

You also need to figure out how to get the attention of your dream customers. Here’s What You Need To Do Before You Start Marketing Your Online Business. Now, this seems obvious when you think about your own online shopping behavior, but it’s easy to forget when you are the one doing the selling. So don’t do it!

Niche 246

Niche Promote Pitch Follow-up 246

Iannarino

JULY 30, 2021

Even old-school proponents would call mailing these cards “quaint” or simply “old-fashioned.” Those who wish to stand out would do well to avoid following the crowd and chart a value-laden path that is unapologetically old-school. The Gist: Over time, our technologies have taught us to prefer asynchronous communication mediums.

Technology 291

Technology Technology Clients Meeting 291

ClickFunnels

AUGUST 19, 2021

The post What Is A Normal Sales Funnel Conversion Rate? But what conversion rate should you aim for? Continue reading… Table of Contents: What Is a Conversion? What Is a Conversion Rate? What Is a Sales Funnel? What Is a Conversion? What Is a Conversion Rate? What Is a Sales Funnel?

Conversion 244

Conversion Sales Lead generation X-functional 244

ClickFunnels

JANUARY 27, 2023

Email marketing can be incredibly powerful when done right. In fact, when Litmus surveyed marketing professionals, 94% of them named email as one of their three most effective marketing channels. We would go as far as to say that it is the most effective marketing channel out there. What Is the Value Ladder Sales Funnel?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” Unfortunately (and ironically), this page is not helpful when creating new content. Step 1: Goals What is your goal for this content? The goal is what you are aiming at. Want to rank highly in 2024 and beyond?

Process 117

Process Objectives and Key Results Angle Follow-up 117

SaaStr

APRIL 19, 2024

SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. To the OG software people who read SaaStr, Jason is “the guy,” Sam says. 50, and package it up for another $.50

Engineering 102

Engineering Price Cross-sell Niche 102

Search Engine Land

MAY 30, 2023

When gathering information, journalists ask six classic questions: Who? What events should we set up on our website? When should we measure micro conversions? Where do we need to customize our reports? With these features, you can: Discover what different audiences are searching for and engaging with.

B2C 115

B2C Sports Referrals Non-Profits 115

Hubspot

MAY 27, 2024

I‘m sure you’ve read plenty about the value of qualities like empathy, ambition, and confidence throughout your career — but you didn't click on this headline because you want to hear more about those conventional, played-out traits. Rather than selling, they strive to connect emotionally with their customers. Now, did you?

Sell 62

Sell Pitch Sales Clients 62

SaaStr

MAY 8, 2024

What metrics should we expect in this environment? What metrics should we expect in this environment? I would say, in my career in SaaS, the folks saying that on social media are missing the point. Some people are unwilling to work in the current environment and blame it on customers and the macro.

Quota 88

Quota GTM Price Finance 88

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs.

Quota 105

Quota Finance Drivers/motivators GTM 105

Martech

MAY 15, 2024

Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Are you trying to find that “just right” solution to create the perfect martech stack?

Contract 88

Contract Objectives and Key Results Technology Technology 88

Highspot

MARCH 21, 2024

Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? Their success comes down to crafting a message that resonates with the customer’s journey, ensuring the message is received and welcomed. What are the Different Types of Sales Emails?

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

SaaStr

NOVEMBER 21, 2023

Everyone is looking forward to what AI can do for them in business. Don’t be a solution looking for a problem,” Prasad says. We’ve been through big data and tech hype cycles since the early 2000s — when businesses were considered dead if they didn’t have a website, and mobile was everything. And what about language translation?

X-functional 94

X-functional UX User Experience Gaming 94

SaaStr

DECEMBER 29, 2023

Q: How do you stand out in terms of customer acquisition against large competitors who aren’t incorporating AI? There’s no question that AI at the vendor level is a force of nature,” Jason says. Before, humans graded the outcome of customer support. Literally,” Jason says. Don’t tell them what should be on it.

Customers 96

Customers Price Growth Construction 96

Salesforce

NOVEMBER 3, 2023

You might hear those in the computer science community call these inaccuracies confabulations. The big trend People have gotten excited (and maybe a little frightened , especially when used at work ) about generative AI and large language models (LLMs). What is an LLM? And with good reason.

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

Search Engine Land

MARCH 21, 2023

Google seems to support what many good SEOs have argued for some time: It doesn’t matter what you use to create content as long as you’re producing something valuable for people – and not gaming the search engine. The caveats to consider when using AI for content. Skills SEOs need to develop right now.

Angle 99

Angle UX Gaming Engineering 99

Martech

DECEMBER 6, 2023

What are the email authentication requirements for bulk senders? The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. What are the reported spam rates for bulk email senders? It comes down to the value the receiver thinks they get.

B2C 133

B2C Government Represent Account management 133

SaaStr

FEBRUARY 9, 2024

Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? It is often the first point of interaction between potential customers and your company. Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service.

Go To Market 108

Go To Market Growth GTM Product 108

Partners in Excellence

MARCH 4, 2024

He just wanted to build a business and help his customers. Why I Love Selling: A Journey of Curiosity In response to a conversation initiated by my “LinkedIn friends” David Brock and Christian Maurer, exploring the essence of what we love about selling, I found myself reflecting on my own journey. Enjoy this fascinating story!

Sell 77

Sell Territory Manufacturing Represent 77

Salesforce

MAY 2, 2024

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. Many leaders don’t realize you can customize an LLM without having to fully train it from the ground up.

Real Estate 98

Real Estate SQL Manufacturing Government 98

SaaStr

NOVEMBER 8, 2023

“I don’t know about you, but I fail a lot,” Nick Mehta, CEO of Gainsight, says as his opener at SaaStr Annual 2023. What are the things that matter to you the most? Whatever you care about in your business, whether high achieving, innovation, values, or making money, make sure your team feels the same way. This list goes on.

X-functional 99

X-functional Contract Growth Quota 99

SaaStr

DECEMBER 27, 2023

Alessio Artuffo, President and COO of Docebo , shares lessons learned, misconceptions, and what he would have done if he could do it all over again. 70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. At Docebo, 65% of their customers use it both externally and internally. Let’s dive into it.

Real Estate 83

Real Estate Contract Start-ups Growth 83

ConversionXL

JANUARY 18, 2022

More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Brands do that. Image source.

Campaign 128

Campaign Trust Hospitality Growth 128

PandaDoc

MAY 28, 2024

Consultative selling offers a less pushy, customer-centric approach to the buyer’s journey. Key takeaways Consultative sales is customer-centric and focuses on building relationships. What is consultative sales? Consultative sales, by definition, is a selling strategy that focuses on meeting customer needs.

Consult 52

Consult Process Sell Pitch 52