Salesforce

AUGUST 21, 2023

What needs to happen for generative AI to achieve its full potential in email marketing? What still needs to improve? But what do marketers want to know about generative AI and email marketing? We asked the best and coolest experts we know: our Marketing Trailblazer Community.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click. You want this audience to engage with your ads. Your anti-audience will click your ad but won’t convert.

CTR 133

CTR Real Estate Legal Clients 133

Search Engine Land

AUGUST 8, 2023

We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us. We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us. What motivates them?

Angle 98

Angle Strategize Drivers/motivators Follow-up 98

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. But how you collect customer data will need to change, too. We can show you how.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

APRIL 5, 2023

Are we in a recession or not? What our customers think matters more — and right now, they’re pretty pessimistic. As marketers, we know what this means. We also know businesses that keep investing in email marketing are better off when the economy improves.

Profit margin 127

Profit margin Objectives and Key Results A/B testing Strategic planning 127

ConversionXL

JUNE 16, 2022

In the coach’s playbook, every player knows their role and what they must do to make the play work. They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Gong.io

AUGUST 31, 2021

I think playing it safe is the riskiest thing you can do as a business leader—and being subtle is boring. Customers don’t pick up on subtleties. They’re bombarded with too many types of messages and ads every day to notice you if you’re doing what everyone else is doing. And what’s the alternative? Pink and purple colors.

Product 118

Product Technology Technology Education 118

Sales Hacker

JANUARY 19, 2023

I know what it’s like to feel invisible at work. They kept mistakenly calling me by our Black assistants’ names or vice-versa. To this day, I wonder — what was I supposed to do for them to see me? To this day, I wonder — what was I supposed to do for them to see me? I was wrong. I was wrong.

Sales 86

Sales Clients Drivers/motivators Promote 86

ConversionXL

OCTOBER 26, 2022

These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. By listening to the TikTok community, we meet users where they want to be met, and it’s not in the funnel. Table of contents Why should your brand be on TikTok? TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

OCTOBER 18, 2023

From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability. they hit a product page) or cart abandonment.

Campaign 119

Campaign Territory Start-ups Clients 119

Martech

SEPTEMBER 7, 2022

What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? They and their families are a $288 billion market, according to We Are Purple , a U.K. And what makes a website inaccessible to people with disabilities? Bet you’d be pretty interested.

Customers 109

Customers Non-Profits Legal Campaign 109

Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. What’s old is new again. Image courtesy Cherry Bombe. It was Instagram first.

Customers 103

Customers Entertainment Launch Drivers/motivators 103

Martech

JULY 23, 2021

They are kicking off their opening ceremony today and we still don’t know how they will look, or even which athletes will be competing in them as more and more drop out due to health protocols. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.”

Niche 126

Niche Construction Manufacturing Government 126

Heinz Marketing

NOVEMBER 24, 2021

Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. When writing copy for an ad, email, or social media, you should break down your goals into 3 questions: What are you trying to accomplish?

Click Through Rate 122

Click Through Rate Pitch Start-ups Service 122

Spiro Technologies

JANUARY 26, 2023

We make amazing AI software for companies in the supply chain, but we’re not talking about that today. Instead, today we’re talking with Chris Piper, the president and CEO of Grandstand, likely the best provider of branding and product solutions for the craft beverage business and beyond. Welcome to the show, Chris.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Partners in Excellence

OCTOBER 15, 2021

Regardless of the product, when they approached design, they started on the outside–the parts visible to the customer and the parts the customer interacted with. Regardless of the product, when they approached design, they started on the outside–the parts visible to the customer and the parts the customer interacted with.

Manufacturing 73

Manufacturing Up-sell Start-ups Customers 73

Salesforce

FEBRUARY 9, 2022

Over the course of the COVID-19 pandemic, we all came face to face with our own mortality and our fears for our country, our families, our friends and co-workers. Now, as leaders, we can encourage our team members to stop, breathe, and realize, “You know what?

Growth 98

Growth Construction Government Relationship building 98

Hubspot

NOVEMBER 13, 2023

Capitalizing on your customers’ emotions during this moment is the key to leaving a lasting impact and creating an unforgettable buyer experience. In a perfect world, your ecommerce packaging is so engaging that your visitors don’t only anticipate the item they ordered, but the package itself. What do consumers want?

Transportation 75

Transportation Non-Profits Construction Manufacturing 75

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Putting an effective email infrastructure in place ensures your customers enjoy seamless delivery and easy transactions.

Trust 122

Trust Technology Technology Follow-up 122

Sales Pop!

NOVEMBER 20, 2023

Our previous article in this series ended with this line: How do you want your reality to appear? This would mean for ourselves and what is happening around us. What is really going on? Filters come about from how we were treated as children. Based on our treatment as children, we treat ourselves as adults.

Sales 59

Sales Drivers/motivators Presentation Technology 59

SaaStr

APRIL 2, 2023

-Random quote I found on the Internet If that doesn’t describe the CEO experience, I don’t know what does. In February 2023, I hit my 10-year anniversary (or “Gainaversary,” as we say) of running Gainsight. As such, we always try to find the best in each person at Gainsight. We should give them a chance.

X-functional 102

X-functional Clients Growth Start-ups 102

Search Engine Land

JUNE 22, 2023

Building relationships and earning trust are key to earning lasting relationships with customers. What type of local content is worth your time and effort? How often are those agents annoying in their marketing efforts, pushing content but not engaging in conversations with potential clients, actually earning those relationships?

Real Estate 107

Real Estate Trust Clients Referrals 107

SaaStr

MAY 27, 2023

We kicked off a new series that productized something we’ve been doing for 10+ years at SaaStr … getting top leaders to share their mistakes. He joined us some time ago at our 2017 Summer Social, when Clari was much smaller, you can chat out that great session together with the founder of Medallia below.– – Jason, ed.

Gaming 69

Gaming Trust Cross-sell Closing 69

Hubspot

FEBRUARY 14, 2024

Plus, insights into how the best emails perform and what your audience wants from you. Use a little color to your advantage. Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Social proof or case studies. A compelling or high-value offer.

Sales 66

Sales Follow-up Campaign Objectives and Key Results 66

Sales Hacker

JUNE 1, 2022

What experience are you looking for? Defining what we mean by “rapport” in sales. Are we aligned? Read: How to Build Rapport with Customers: A Step-by-Step Guide for Sales Reps. Sales professionals have been selling over the phone and video for years. So why does it feel like we’ve entered a new age of sales?

Pitch 93

Pitch Contract Trust Follow-up 93

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. The data above shows it’s a customer acquisition cost on average of $1.05

E-commerce 87

E-commerce Referrals Growth Quota 87

Hubspot

DECEMBER 11, 2020

But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant "Subscribe to our email" CTA popped up -- completely interrupting my experience. Just before I went to click the back arrow, I noticed a very faint, tiny "X" that was nearly the same color as the CTA background.

UX 101

UX Technique Promote Represent 101

Partners in Excellence

JANUARY 8, 2020

Without a doubt, sales people have a lot of things that distract them from being engaged with customers. We want to reduce and eliminate as many of these time drains as possible. We impose a lot of administrivia and reporting on our sales people. Here’s where I start getting uncomfortable.

Sell 68

Sell High impact Presentation Conversion 68

Sales Nexus

JULY 20, 2021

What is Text Message Marketing? Text Message Marketing is a means of communicating relevant knowledge, tips/advice, promotions, sales, and other relevant information to customers and prospects. So I decided to build what I thought would really work for a small to medium sized business sales team. Google AdWords was a new thing.

Appointment 137

Appointment Education Campaign Start-ups 137

Hubspot

JANUARY 8, 2019

Nowadays, marketers can measure almost everything, giving us an unprecedented ability to gauge the performance of our marketing campaigns. But, sometimes, we can get overly obsessed with the metrics that look good on paper but don’t provide as much insight we think, like clicks and views. What Is a Heat Map?

A/B testing 95

A/B testing User Experience Conversion Campaign 95

Sales Hacker

AUGUST 11, 2020

This week on the Sales Hacker podcast, we speak with Wes Ulysse , Head of Sales, North America at Red Points, a SaaS company that’s leveraging AI and machine learning to protect brands’ online intellectual property. Wes started his professional career as an accountant for the New York City Ballet. We’re on iTunes.

Start-ups 118

Start-ups Inside sales Education Promote 118

Hubspot

NOVEMBER 11, 2020

Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love -- it limits the use of copy and visuals and embraces negative space.

Trust 101

Trust Follow-up User Experience Promote 101

Heinz Marketing

JUNE 7, 2021

We cover a wide range of topics, with a focus on sales development and inside sales priorities. We are here every Thursday, live at 11:30am Pacific, 2:30pm Eastern. For those of you who are joining us on LinkedIn live, we have adjusted our format. Since we are on Zoom all days, anyway, let us just do it as a video.

Pipeline 126

Pipeline B2B Sales Cross-sell 126

Lead Fuze

MAY 26, 2023

In this blog post, we will dive deep into various aspects of running a thriving social media marketing agency. In this blog post, we will dive deep into various aspects of running a thriving social media marketing agency. How Profitable is a Social Media Marketing Agency? How Are Social Media Companies Run?

Niche 98

Niche Finance Negotiate Technique 98

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Product Design.

Cross-sell 111

Cross-sell Customers Growth Contract 111

Partners in Excellence

APRIL 10, 2019

Naturally, statements like these provoke the question, “What is it about that person’s behavior that causes you to draw that conclusion?” ” or “They won’t do what I need them to do!” In one of the last situations, the “incompetent customer,” had held her job of a number of years.

Customers 82

Customers Meeting Sell Prospecting 82

Hubspot

OCTOBER 22, 2019

In this post, we'll cover everything from determining what kind of content you want to post, to picking a content theme. Think beyond your product, service, or office -- what does your ideal customer actually care about, and what motivates them to follow a business account on Instagram?

Education 97

Education Follow-up Start-ups Promote 97