Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. We wanted to interact digitally, perhaps via QR codes, with in-store advertising.

B2B 115

B2B Advertising/ Marketing Negotiate Management Consulting 115

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

GTM 129

GTM Market share Growth Technology 129

Search Engine Land

MAY 21, 2024

Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures. Those legacy channels are waning in value compared to the staggering rate of positive disruption and value AI is bringing to the digital landscape.

Networking 70

Networking Technology Technology Engineering 70

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Look no further than using AI for digital marketing. Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Will AI take over digital marketing?

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

MAY 21, 2024

Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures. Those legacy channels are waning in value compared to the staggering rate of positive disruption and value AI is bringing to the digital landscape.

Networking 74

Networking Technology Technology Engineering 74

Martech

OCTOBER 20, 2023

He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. Gene is currently a principal at Digital Mindshare LLC, a New York-based consultancy. So I had to drop out of school and take care of business. And I never really got to go to college.

Networking 115

Networking Electricity Education Technology 115

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Entertainment 118

Entertainment Gaming Education Technology 118

Sales Pop!

APRIL 2, 2024

But what does it really take to lead in the digital age? I had the chance to chat with Geoff Blaisdell , a seasoned digital expert, and his insights were like finding a map in a tech jungle. Tech Isn’t Just for Show First, we discussed how businesses and technology are buddies.

Gaming 59

Gaming Technology Technology Sales 59

Partners in Excellence

NOVEMBER 2, 2021

We see tremendous research on the digital buying journey. We know customers spend more of their buying journey finding information in digital and other channels. I’ve written about this transformation suggesting we are going through a transformation of sales led, digitally supported to digitally led, sales supported.

Represent 132

Represent Sales Support Sell Customers 132

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. We’ll explore how GA4 is changing the game — offering insights beyond historical data and giving businesses a competitive edge with predictive metrics.

Click Through Rate 124

Click Through Rate Campaign Represent Conversion 124

Salesforce

FEBRUARY 14, 2024

Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams. Trust is critical to the success of any business initiative.

Trust 105

Trust Technology Technology Strategic planning 105

Martech

MARCH 14, 2024

Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience. Leveraging a larger sample and listening where you can understand what customers and prospects are saying to one another can add more detail and context.

Consult 109

Consult Networking Prospecting Conversion 109

Martech

OCTOBER 23, 2023

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. We are going to a place where more and more top talent will become freelancers.”

Government 130

Government Technology Technology Networking 130

Partners in Excellence

FEBRUARY 27, 2024

AI is changing the world (“Wow, what an astute observation, Dave.”). “AI does not answer questions… ”* Some of you are saying, “Dave, you are crazy, I go to ChatGPT, Gemini, Bard everyday and pose questions. . It reduces what may have taken hours or even days to seconds.

Cross-sell 136

Cross-sell Presentation Drivers/motivators Engineering 136

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Drivers/motivators 121

Drivers/motivators Technology Technology Launch 121

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing operations.

UX 124

UX E-commerce Campaign Entertainment 124

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Contradiction? Let’s explore.

B2B 126

B2B Lead generation GTM CRM 126

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. I think that’s what really introduced me to marketing.

UX 113

UX Technology Technology Up-sell 113

Partners in Excellence

NOVEMBER 22, 2021

For example things like “cloud, edge computing, data lakes, digital transformation, resilience, scalable, gamify” would get certain scores-with heavy multipliers based on the number of times they were mentioned in one chart or presentation. Some of the biggest buzzwords, these days, are disrupt, transformation, and digital.

Pitch 144

Pitch Sales Presentation Gaming 144

Martech

MARCH 8, 2024

Both consumers and businesses are gaining access to the most powerful set of tools ever created. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Education 112

Education Entertainment Networking Legal 112

Search Engine Land

FEBRUARY 19, 2024

What is voice search?” “Hi, So, what do I think this means for voice search, and is it important in 2024? And this can inform what a site needs to answer. Over the past few years, the evolution of voice search has transformed how we interact with devices and the web. “OK, Google. I think the data will come. billion units.

Entertainment 127

Entertainment Technology Technology Gaming 127

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing operations.

UX 112

UX E-commerce Campaign Entertainment 112

Sales Pop!

NOVEMBER 19, 2021

What does digital transformation mean for today’s companies? Since it does encompass the whole company, digital transformation must be initiated at C-level and come from the top down. But I know many are still struggling and need to make that complete digital transformation. You Need It, Too.

CRM 98

CRM Manufacturing Government Technology 98

Salesforce

NOVEMBER 3, 2021

Over the past 18 months, digital transformation went from being part of most companies’ five-year plans to being every CIO’s most urgent priority. At Dreamforce 2021, I spent time with two amazing service leaders who have been integral parts of leading service transformation for large utility companies that serve millions of customers.

Service 97

Service Teamwork Technology Technology 97

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Poor data utilization.

Strategize 120

Strategize Technology Technology Retail 120

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If They want to make sure it’s in stock, and that it will be ready at 10:30, so they can go there at 10:30 and it’s there.” Now, there’s no going back. Brands need to be everywhere.

Retail 121

Retail B2C Manufacturing B2B 121

Smarter With Gartner

JULY 12, 2021

When a health insurance company launches an app that allows members to print their insurance card or refill prescriptions, the outcome is digital business optimization that improves the existing business. You’ll need a clear digital ambition: are you trying to optimize what you already do or transform it?

Technology 127

Technology Technology Minimum Viable Product Appointment 127

Martech

JANUARY 22, 2024

What has changed is the impact the results have because of how many decisions are now made by AI. Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. Dig deeper: By the numbers: Diversity and inclusion are good business In the U.S. asked Shakti. “A

Government 118

Government Education Technology Technology 118

Martech

JUNE 9, 2022

B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels compared to 28% two years ago, according to Salesforce’s State of Commerce report. Get the daily newsletter digital marketers rely on. Three levels. Processing.Please wait.

B2B 121

B2B B2C Launch Growth 121

Martech

JANUARY 10, 2022

Most marketers know customer experience is important, but many fail to understand what their customers want or how to address the issues. De Libero highlighted this disconnect with customers by sharing a Forbes study , which found that there was roughly an 80% revenue increase for businesses focused on improving customer experience.

Campaign 142

Campaign Customers Consult Technology 142

Partners in Excellence

DECEMBER 1, 2021

For example things like “cloud, edge computing, data lakes, digital transformation, resilience, scalable, gamify” would get certain scores-with heavy multipliers based on the number of times they were mentioned in one chart or presentation. Some of the biggest buzzwords, these days, are disrupt, transformation, and digital.

Pitch 118

Pitch Sales Presentation Gaming 118

Martech

FEBRUARY 28, 2024

Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. And when a strategy serves your dashboard, you go all in on it. Marketers spend much of their budgets on lead generation, but the results are masking a worrying transformation that has taken place over the years.

B2B 141

B2B Lead generation Education Follow-up 141

Martech

JUNE 22, 2022

Da Vinci provides AI-powered personalization capabilities intended to go beyond identifying the next-best-action to secure a conversion. You have to get data, clean it, transform it, put all these pieces together. You have to get data, clean it, transform it, put all these pieces together. It’s called Da Vinci.

Campaign 111

Campaign E-commerce Engineering Service 111

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. Hopefully, you can focus on a few that will have the greatest impact on your business moving forward. Video reigns supreme in the remote, digital era.

B2B 142

B2B Drivers/motivators Prospecting Engineering 142

Sales Pop!

MAY 14, 2024

When people go online in search of a solution to their problem, they don’t want to spend days looking for a service that will meet their needs. No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business.

Presentation 52

Presentation Service Product Niche 52

Martech

JANUARY 31, 2024

There are still going to be goals you need to communicate to your team. By this point, the self-doubt is gone and it’s time to inspire the team with a plan on how they’re going to make it happen. When something goes wrong, leadership wants to understand what happened. They’re just in very different jobs. AI is just the latest.

Objectives and Key Results 120

Objectives and Key Results A/B testing Legal Finance 120

Search Engine Land

SEPTEMBER 20, 2023

Let’s dive deeper to see if programmatic advertising might make a good addition to your digital B2B advertising program. What is programmatic advertising? However, if you have a bigger budget and want to reach a broader audience or geographic area, you might want to add programmatic to your digital advertising program.

Real Estate 132

Real Estate Networking B2B Campaign 132