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Why Are We Committed To Failure?

Partners in Excellence

I’m obsessed with the idea of failure. You can imagine the “uplifting” conversations I have at lunch or with colleagues on failure. We will never eliminate failure, but if we can better understand it and why we fail, we can discover more opportunities to succeed.

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It’s The Little Things That Count….

Partners in Excellence

We obsess about how we succeed. We develop strategies, contingency plans, prep and rehearse. We are driven to succeed for those big things. We treat the little things differently. We may skip them, thinking they aren’t important. We may skip them, thinking they aren’t important.

CRM 125
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Why Are We So Committed To Mediocrity?

Partners in Excellence

I don’t think we consciously commit to doing just good enough, I suspect it’s a gradual process that impacts so many of us. Without a doubt, we face more turbulence, complexity, volatility, and uncertainty than we have ever experienced. We look at the marginal return, particularly on very small issues.

Growth 137
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How Your Client Justifies Buying from You

Iannarino

What used to work for them is no longer effective, so they struggle to understand why they can’t produce the same results. Giving them an understanding of what has changed and why it is more difficult for to produce the results they need scores points by clarifying their context and their next steps. You Guide the Right Decision.

Clients 320
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3 steps to determine if AI is the answer to your problem

Martech

We’d like to know how it’s been for you. Please take this short survey so we can have your input on the state of martech salaries and careers. Ask the CEO/CMO why she wants you to use AI? Approach the issue this way: Start with a problem statement: We are struggling with XYZ.

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The Growth Opportunities Are Stunning, Why Aren’t We Capturing Them?

Partners in Excellence

Summarized, at any point in time, as we look at B2B companies (To help us understand it, let’s imagine the total market size is 1000 companies): At any point in time, 3-4% of companies in an industry are actively engaged in a buying effort. So for the 40 companies that are buying, we or our competitors close only 16 of them.

Growth 120
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“My Team Would Love To Learn More About Your Company….”

Partners in Excellence

Until we understand the customer and what they are trying to achieve, we don’t have a basis in engaging them in deeper conversations. Of course, I’m not naive enough to believe those claims, but it does make one wonder why so many believe we are that naive. What do you say?