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Why Is Customer Acumen So Important?

Partners in Excellence

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Speaking to sales enablement executives, fewer than 10% have any sort of business acumen programs in place. Yet these same leaders complain about the ability to connect to prospects and customers. “What work does your customer do?”

Customers 104
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Sales Podcast – Strategic Sales Performance Management

Closing Bigger

So, when we strategically consider new targets or opportunities or evolve our external perspective on clientele and brand, it’s vital to ensure our sales tactics align with our sales strategy shift. Building acumen in our sales team can be a pivotal strategic shift in our sales performance. It’s nearly impossible.

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We Know The Answers, But Do We Know What They Mean?

Partners in Excellence

” ‘Do we understand which answer we might choose or recommend, and why we should make those choices? ” “Do we have answers that are meaningful and impactful to our customers, and do they get it?” I ask, “Why is this important to the customer? Why should they care?”

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Adaptive Fluency

Partners in Excellence

It’s the importance of “Adaptive Fluency.” Sadly, so much of the direction we seem to be going, in sales, marketing, leadership, seems to be taking us away from being adaptively fluent. We are so committed to “scripting” all of our interactions with others.

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What is a Business Acumen: Key Insights for Success

Lead Fuze

Having a sharp business acumen is critical for any advanced level professional with an IQ of 150 to succeed in today’s competitive market. Business acumen is the keenness and quickness in understanding and dealing with a “business situation” (risk and opportunity) in a manner that is likely to lead to good outcomes.

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Do Your Sellers Know How To Converse With Your Customers?

Partners in Excellence

Recently, I had the privilege to have lunch with two close friends–and great thinkers on Sales Enablement, Sheevaun Thatcher and Kelly Griffith (Kelly and I actually had a few chuckles around how I pronounce things so incorrectly, but she’s Australian… ). They are doing interesting things with Business/Financial Acumen.

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Sales Podcast – Strategic Sales Performance Management

Closing Bigger

So, when we strategically consider new targets or opportunities or evolve our external perspective on clientele and brand, it’s vital to ensure our sales tactics align with our sales strategy shift. Building acumen in our sales team can be a pivotal strategic shift in our sales performance. It’s nearly impossible.