Martech

APRIL 19, 2024

As leaders in this field, it is our responsibility to adapt and evolve. We must always serve the best interests of consumers. The report highlights the strategic changes and innovations prompted by the need for privacy compliance and sustainable, consumer-friendly approaches.

Strategize 115

Strategize Trust Legal Retail 115

Martech

APRIL 16, 2024

Are we delivering content in seconds? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds? Even faster? Not necessarily.

E-commerce 106

E-commerce Hospitality Customers Strategize 106

Search Engine Land

APRIL 15, 2024

Our goal here should be to create well-optimized, people-first content. In addition, I have created a simple process we use at my agency for planning, writing and reviewing new content that is people-first and ticks all of Google’s qualitative boxes. To strengthen goals, follow a simple process called “The Five Whys.”

Process 118

Process Objectives and Key Results Angle Follow-up 118

ClickFunnels

DECEMBER 15, 2021

Today we are going to analyze three lead generation sites. Our co-founders, Russell Brunson and Todd Dickerson, took the company from zero to $100M+ in annual revenue in less than seven years. Our co-founders, Russell Brunson and Todd Dickerson, took the company from zero to $100M+ in annual revenue in less than seven years.

Lead generation 259

Lead generation Launch Up-sell Follow-up 259

Search Engine Land

MARCH 22, 2024

Building relationships and earning trust are key to earning lasting relationships with customers. One of the best ways to stand out and get the attention of both customers and Google is to have content that sets you apart from the competition. People want to know what they can expect before they pick up the phone.

Real Estate 111

Real Estate Trust Healthcare Click Through Rate 111

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? Start by examining and then articulating your purpose because it’s the “why” that people actually buy. However, the ROI can be enormous. Hybrid names (e.g.,

Strategize 111

Strategize B2B Legal Launch 111

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. But is safety really what we need right now? Is a 20% improvement the ceiling of our ambition?

B2B 132

B2B Construction Strategize Growth 132

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” .

Customers 105

Customers Campaign Repeat business Referrals 105

Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. At the time, we all decried it as a land grab from Google. In the search landscape of the future, yes, people will still use the Google interface we know today for things like research and exploration. What’s the best sushi restaurant near here?

User Experience 112

User Experience Niche Service Closing 112

Partners in Excellence

JANUARY 29, 2024

The seller identified an issue he thought was impacting our company. He opened with, “We see this challenge…… impacting organizations like yours. What have you seen that tells you we need to improve?” Why do you think we have this problem? If we do, why should I do anything about it?”

Start-ups 81

Start-ups Conversion Pitch Prospecting 81

Search Engine Land

JANUARY 23, 2024

The sales team has competitive targets and is rewarded with performance-related commissions, which may explain why they’re so aggressive in their outreach. Helping customers is a common characteristic of the highest-performing sales reps in all organizations. For example, sales reps don’t just sell advertising.

Commission 119

Commission Construction Represent Contact 119

Partners in Excellence

OCTOBER 5, 2023

Recently, working with a client, we were talking about a major change initiative. ” There was an awkward silence, the CEO eventually said, “I don’t know…… What should I be doing? What should I be looking at? Who should I be involving in the decision? Who else will be involved?

B2B 101

B2B Clients Pitch Consult 101

Search Engine Land

APRIL 16, 2024

Are we delivering content in seconds? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. en wondering, what is real-time marketing? Milliseconds?

E-commerce 82

E-commerce Hospitality Strategize Follow-up 82

Search Engine Land

SEPTEMBER 29, 2023

The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect better targeted ads. Why we care. This change enables Reddit’s models to better predict which ads may be most relevant to users, helping brands to reach higher-value consumers.

Gambling 111

Gambling Campaign Engineering Conversion 111

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

Healthcare 97

Healthcare Trust Drivers/motivators Start-ups 97

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” To put it nicely, and by their admission, it was disastrous.

B2B 125

B2B Customers Technology Technology 125

Salesforce

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” Why is a sales contract important? What should I include in a sales contract?

Contract 110

Contract Process Legal Real Estate 110

Partners in Excellence

JANUARY 26, 2023

No, I’m not channeling my inner Simon Sinek, but “Why” initiates very powerful diagnostic processes. Sales training is not producing the results expected–at least on a sustained basis. In virtually every aspect of selling, we see plummeting results. Yet, I seldom see people asking, “Why?”

Drivers/motivators 102

Drivers/motivators Pipeline Pitch Prospecting 102

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Government 122

Government Customers Healthcare Promote 122

Salesforce

AUGUST 28, 2023

On the other hand, some may be wondering why their business’s customer experience is diminishing as they lose sight of value and connection. In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. So, where is the balance?

Customers 97

Customers Trust Technology Technology 97

Partners in Excellence

AUGUST 18, 2021

But just because the customer can answer those questions doesn’t necessarily mean the deal is real from the customer’s point of view. Look at the number of budgeted buying initiatives that never result in an order (even though the customer could give the right answer to all the BANT questions).

Customers 165

Customers Manufacturing B2C Technology 165

Search Engine Land

OCTOBER 26, 2023

Ahrefs seemed to indicate they believe the article (which now has the title of Ahrefs vs Semrush: Which SEO Tool Should You Use in 2023?) The saga continues. That would actually be seven additional edits. What Soulo and Dmytro Gerasymenko, founder and CEO, want is a disclosure that the article was edited by Semrush. Semrush response.

CTR 116

CTR Strategize Engineering Customers 116

Understanding the Sales Force

JANUARY 9, 2024

She also set expectations by telling us that when a dog tears one ACL, it’s not uncommon for them to tear the other ACL. We brought Dinger back to the Vet to confirm our fear, and today’s article discusses a topic I don’t often write about, repeat business. Why is this important? Kudos to the Vet!

Repeat business 77

Repeat business Price Conversion Sell 77

Partners in Excellence

NOVEMBER 2, 2023

As you might expect, the calendars are packed with meeting after meeting–on all sorts of things. We see them leading team meetings, but usually these are fairly one way discussions, “You aren’t hitting the numbers, you need to do more!” And every once in a while, they see a customer with their sales people.

Pipeline 110

Pipeline Meeting Technology Technology 110

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience.

Campaign 143

Campaign Strategize Gaming Presentation 143

Partners in Excellence

AUGUST 21, 2023

In selling, I suspect too much of the mindset is, “When the going gets tough, the tough build more pipeline… ” Yet appreciation is integral to our success–both within our organizations, with our partners, and our customers. To other functions in the company, to partners, to customers.

Trust 98

Trust Pipeline Growth Customers 98

Partners in Excellence

OCTOBER 4, 2022

He recently wrote a post, “Who Is Responsible For Expectations?” ” This is a key issue, if your customer isn’t committed to doing the work, if they are taking shortcuts through their buying process; are these really high quality deals. .” Or what brand damage does that customer create?

Customers 107

Customers Prospecting Up-sell Process 107

Search Engine Land

APRIL 8, 2024

No, price is not part of how customers would view the quality of your service. However, it can impact their expectations and their perception of the service value. So, changing your price won’t necessarily make customers think your service is better. Is it solely about achieving results?

Service 100

Service Trust Clients Price 100

Partners in Excellence

FEBRUARY 17, 2023

In listening to their weekly webcast, for a few moments, Brent was whining about the issue of “Why do we think our customers know what they are doing?” It’s an important opportunity for sellers to be truly helpful with customers. We can never come close to them in their knowledge and expertise.

Customers 80

Customers Closing Process Product 80

Search Engine Land

SEPTEMBER 27, 2023

The search landscape is expanding rapidly. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe.

Strategize 129

Strategize Entertainment Engineering Trust 129

Salesforce

SEPTEMBER 11, 2023

Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. But how you collect customer data will need to change, too. We can show you how.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

SEPTEMBER 19, 2023

The shifting customer engagement dynamics require a more cohesive approach. For instance, 57% to 72% of B2B customers want personalized content at each stage before and after purchase. For instance, 57% to 72% of B2B customers want personalized content at each stage before and after purchase. Smoother customer journey.

Objectives and Key Results 122

Objectives and Key Results SQL Lead generation Drivers/motivators 122

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. But that is the exception, not the rule.

B2B 130

B2B X-functional Pharmaceutical B2C 130

Salesforce

APRIL 10, 2024

And your customers expect it. It’s been with us our entire history. For us, it’s about giving our customers control of their data with the compliance tools needed to use our technology and AI, anywhere they operate. Why is digital sovereignty important? You want your data to be safe.

Legal 59

Legal Transportation Trust Territory 59

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Government 116

Government Angle Follow-up Meeting 116

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. Adhere to data ethics within our privacy landscape.

Trust 139

Trust Legal Healthcare Campaign 139

Search Engine Land

FEBRUARY 23, 2024

But there’s a method to the madness: every change to a website can make or break its organic performance. Challenge the purpose Every project on your dashboard should have a clear purpose. If you can’t explain the “why” behind a task to a 5-year-old, it’s back to the drawing board.

X-functional 115

X-functional Territory Launch Follow-up 115