Iannarino

AUGUST 6, 2021

Two emails aren’t better than one, and any more than two undermines your goals. Every day, your clients wonder if they’ve been sentenced to one of the lower levels of Hell, perhaps a floor or two above politicians and attorneys. What Your Message Says About You. How to Automate Away Your Reputation.

Campaign 321

Campaign Pitch Clients Prospecting 321

Veloxy

JUNE 22, 2023

So how do YOU create a sales messaging strategy that resonates with your target audience and drives results? In this blog post, you’ll discover the essential elements of a sales messaging framework, learn how to develop impactful sales messages, and explore real-life examples of successful sales messaging strategies in action.

Objectives and Key Results 130

Objectives and Key Results Drivers/motivators Sales Technique 130

Veloxy

APRIL 25, 2022

the buyer’s have either become smart to your tactics, a new generation of buyers and their preferences has displaced an old one, or a hybrid of the two. Continue reading this blog post to learn how you can get more callbacks when leaving today’s B2B decision makers a voicemail. Should You Leave a Voicemail When Cold Calling?

Cold Call 214

Cold Call Commission Construction Contact 214

Martech

APRIL 23, 2024

The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. True Classic customers can order from 192 countries — the company is a truly global brand. She added, “You never want your consumer to reach out to you asking, ‘Where’s my order?’

Click Through Rate 90

Click Through Rate Territory Retail Service 90

Iannarino

JULY 17, 2021

Use automation only when your outcome doesn’t require creating value. Whenever your competitors reduce something to a transaction, you can create an immediate competitive advantage by treating it as something more. There isn’t a great reason to write checks to pay your bills. Your Car’s Ever-Expiring Warranty. “I’m

Conversion 299

Conversion Clients Gaming Prospecting 299

Iannarino

JULY 21, 2021

The Gist: There is never a reason to trash your competition. The more mature your contact, the more you’ll alienate them by focusing on your competitor. You best approach to differentiating yourself from your competition is enriching the sales conversation. You need to make sales. You need help now.

Cold Call 288

Cold Call Cross-sell Gaming Clients 288

Martech

MARCH 13, 2024

Using AI to increase the predictive value and decrease the size of customer surveys Two major issues associated with surveys are dubious predictive value and responder fatigue due to size. The very design of a study and the questions in the survey often reflect the company’s agenda.

Drivers/motivators 107

Drivers/motivators Customers Technique Engineering 107

Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s where reality rudely interrupts our dream: It’s not easy, and much of the advice you read is ungrounded.

B2B 76

B2B Strategize Technology Technology 76

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. And how can you avoid it? As prices gradually decline, profit margins may narrow, affecting the financial sustainability of a company. What usually causes it?

Price 52

Price Profit margin Strategic partnership Retail 52

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Nail your value proposition. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. Don’t do that. All of them.

Launch 104

Launch Product GTM Education 104

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Here’s how to calculate it.

Appointment 117

Appointment UX Objectives and Key Results Gambling 117

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. Consider factors such as company size, industry segment, job titles, and pain points. This will help you tailor your email content and messaging to resonate with your target audience.

Lead generation 100

Lead generation Click Through Rate Contact Follow-up 100

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful.

GTM 97

GTM Growth Strategic partnership Pipeline 97

Partners in Excellence

SEPTEMBER 2, 2021

As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers. But value propositions have become almost another feature we talk about in pitching our products and company.

Pitch 101

Pitch Growth Customers Networking 101

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. B2B companies need to create good customer experiences to build lasting relationships. Up to 27% of B2B buyers say their journey will involve more people in the future, so it’s important to: Know all of the decision-makers in your customers’ organizations.

B2B 131

B2B Customers B2C Cold Call 131

The 5% Institute

JULY 17, 2023

In the competitive landscape of modern business, having a strong value proposition is crucial for capturing the attention of potential customers and setting yourself apart from the competition. A value proposition communicates the unique benefits and value that a product or service offers to its target audience.

Teamwork 52

Teamwork Target audience/market Up-sell Service 52

Martech

MAY 17, 2023

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition?

Clients 104

Clients Technology Technology Meeting 104

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Here’s a playbook to help your company succeed when marketing on a local scale. This precision targeting ensures that your message resonates with the right target audience. Economic conditions are crucial.

Retail 104

Retail Campaign Strategize Strategic planning 104

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options? One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires.

Product 102

Product Launch CRM Start-ups 102

ConversionXL

SEPTEMBER 3, 2019

Humans are value-rating machines. Every day, all day long, we size up different decisions by appraising the value proposition of that action. When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition. What can you do?

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Highspot

SEPTEMBER 6, 2023

Learn how this sales method builds trust and loyalty while emphasizing value. Plus, explore the future of value selling using advanced tech. What is Value Selling? Key Value Selling Strategies Sales Methodology for Value Selling Benefits of Value Selling How Does Value Selling Compare to Other Methodologies?

Sell 59

Sell Profit margin Price Non-Profits 59

Heinz Marketing

SEPTEMBER 5, 2023

You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.

Customers 119

Customers Construction Consult Gaming 119

Martech

FEBRUARY 21, 2023

It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition. I’ll also chart a course you can use to get started.

Clients 92

Clients Strategize Sports Service 92

Search Engine Land

SEPTEMBER 15, 2023

You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Whether you’re a solopreneur, the first marketing hire at an early-stage startup, or the sole marketing employee at an emerging business, these tips are for you. Speaks to your target audiences.

Objectives and Key Results 135

Objectives and Key Results Campaign Launch Follow-up 135

Martech

NOVEMBER 8, 2023

At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Without a proper analysis of customers and a robust understanding of an “ideal customer,” efforts to scale impact may drive the company into a brick wall.

Customers 112

Customers Construction B2B Cross-sell 112

Hubspot

OCTOBER 9, 2023

Based on years of research and working directly with over 20,000 sales professionals around the world from companies in many industries, here are five business insights that can help you — as a sales professional — think differently about your prospects and engage in more business-oriented dialogues.

Drivers/motivators 73

Drivers/motivators Prospecting Strategize Represent 73

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Number one in partner marketing importance, he says, is ensuring that partners understand your product and your ICP (ideal customer profile).

B2B 106

B2B Cross-sell Hospitality GTM 106

Sales Hacker

DECEMBER 21, 2023

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. An example on our team: A common pitfall for SEs is to approach solution design to fit the customer’s current practices into your APIs. The result?

Engineering 98

Engineering Objectives and Key Results Drivers/motivators Teamwork 98

Highspot

MARCH 21, 2024

Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? Cold Outreach Emails Cold emails target prospects unfamiliar with your brand, making this first impression very important. Let’s look at how you can make your sales email stand out.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Salesforce

DECEMBER 12, 2023

Explore LLM and prompting basics Learn about the fundamental tools for your generative AI journey. Our recent studies reveal, however, that in many cases, humans — employees at your organization or business — should be even more thoughtfully and meaningfully embedded into the process as the “human-at-the-helm.” a marketing campaign).

Trust 119

Trust Drivers/motivators Legal Cold Call 119

Search Engine Land

OCTOBER 12, 2023

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). In this article, I’ll share insights to help you enhance your distinctiveness in SEO, boosting your personal and brand identity. You have bought an older home to renovate it.

Niche 115

Niche Strategize Clients Service 115

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click.

CTR 103

CTR Real Estate Legal Clients 103

Salesforce

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. In it, you’ll learn the basics of channel sales and how it can work for you. What you’ll learn: What is channel sales? See how it works What is channel sales?

Manufacturing 111

Manufacturing Retail Territory Sales 111

Sales Hacker

JANUARY 27, 2024

Dropping into your inbox with a Saturday special today, and here’s why: this week was a particularly busy one, capped off by our first GTMfund dinner of the year. Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning.

GTM 89

GTM Niche CRM Account management 89

Martech

NOVEMBER 18, 2022

Understanding what each term implies is critical before deciding on a path for your brand. ” It’s the idea of creating value by bringing new ideas to life. Is your organization innovative? Do you see innovation-fueled growth as imperative to success? Do you have the right resources allocated for each?

Assembly Line 105

Assembly Line Launch Real Estate Electricity 105

Hubspot

MAY 24, 2021

You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. Being able to thoughtfully and adeptly communicate with prospects in-person, over the phone, and via email will set you up for a long and successful career in the field.

Conversion 94

Conversion Product Process Drivers/motivators 94

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Emi Hofmeister, VP of Product Marketing at Brex, discusses five signs that indicate it’s time to add a PMM to your team. Is it that you don’t have as good of a product as you thought?

Product 79

Product Launch Strategize Gaming 79