Search Engine Land

DECEMBER 5, 2023

“Removing stuff that is not good information” is one way to “improve the quality of the index.” “Removing stuff that is not good information” is one way to “improve the quality of the index.” Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. But the web is ever-changing.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

Salesforce

SEPTEMBER 16, 2022

You have to have empathy for where they are in their lives and how your product or service can provide value to them.”. You have to have empathy for where they are in their lives and how your product or service can provide value to them.”. As businesses have shifted to a hybrid world, they’ve had to respond to many new challenges.

UX 98

UX Construction Trust Drivers/motivators 98

Search Engine Land

AUGUST 29, 2023

In 2015, I joined what was a very small SEO team. Challenges with scaling Ultimately, the challenges of scaling an SEO team boil down to changes in the quality of your “three Ps”: people, process and product. Product : Growth often means less flexibility in your product offering. 12 ways to maintain your culture as you scale 1.

Objectives and Key Results 136

Objectives and Key Results Consult Clients Growth 136

Hubspot

JUNE 22, 2020

The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. Your website is a sales rep, providing prospects with the features and pricing of your offering. To put it bluntly: your website is really freaking important! The list goes on.

Engineering 69

Engineering Retail Technology Technology 69

ConversionXL

JUNE 21, 2015

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Noah Kagan ( Sumome ): How to Grow Your Email List Super Fast. Your emails subscribers are controlled by you, but Facebook, Twitter, Youtube etc followers are not. Focus on building your email list above all. Recycle your content for emails.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Hubspot

MAY 6, 2024

Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8). Unicorns are all around us — unicorn companies , that is.

Manufacturing 53

Manufacturing Pharmaceutical Technology Technology 53

Sales Hacker

AUGUST 4, 2020

Key lessons for getting your entrepreneurial venture off the ground [5:26]. How to pass the org chart alignment test [10:27]. Years later, he’s got a thriving business that is not venture capital backed. He’s one of the small and medium-sized business owners of the world trying to build a huge business. We’re on iTunes.

Objectives and Key Results 106

Objectives and Key Results Finance Start-ups Prospecting 106

ConversionXL

NOVEMBER 5, 2020

Here, I’ll show you the journey we took to finding our place in the market by testing, pivoting, and re-pivoting our serving offerings and value propositions so you can grow your agency faster, without fewer wrong turns. Why—or why not—pivot your agency service offering? Pivoting and expanding will distract you from your true goal.

UX 120

UX Clients Service Niche 120

ConversionXL

DECEMBER 7, 2016

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. What is a recommendation engine, exactly? They’re also much more likely to return to such a shop in the future.

UX 115

UX Technique Conversion Product 115

ConversionXL

JANUARY 12, 2017

What if you found out you are, at best, only optimizing your site for 81% of the people who might possibly visit it? Whether you’ve spent years perfecting your site’s usability or are just getting started, you’d want to know about that other 19%, right? What is web accessibility? Why does it matter to optimizers?

Non-Profits 115

Non-Profits Represent Transportation Follow-up 115

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. Conversely, there are endless dilemmas about how AI will shape reality, raising serious concerns.

Promote 57

Promote Sales Technology Technology 57

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Why social media is one of the best approaches to building your brand. They know there are affiliate links.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Martech

OCTOBER 23, 2023

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. He cited an example where switching to Bing from Google on an Android 12 phone required 10 steps, describing it as “considerable choice friction”, reports Business Insider. Google calls its competition ‘inferior’ (Sept.

Trust 81

Trust Objectives and Key Results Engineering Negotiate 81

ConversionXL

MARCH 20, 2015

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. André Morys Web Arts (@morys) March 12, 2015. Forget best practices, focus on principles when evaluating design screens. Do your research. So how did it go?

Drivers/motivators 110

Drivers/motivators A/B testing Conversion Launch 110

Hubspot

MARCH 9, 2017

Instead of simply apologizing for hurting someone's feelings, for example, it's more common for them to say something like, "I'm sorry if your feelings were hurt.". Instead of simply apologizing for hurting someone's feelings, for example, it's more common for them to say something like, "I'm sorry if your feelings were hurt.".

Sports 77

Sports Price User Experience Appointment 77

ConversionXL

MAY 31, 2017

It has always seemed like a given that if your conversion rate is slumping, you could fix it by making some adjustments to your forms (e.g. And while making incremental changes to your forms can boost conversion rates in the short-term, what happens when there’s a fundamental shift in the way people prefer to buy?

Lead generation 91

Lead generation Campaign Follow-up Conversion 91

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. Millennials are shifting into decision-making and leadership roles in the workplace and accounted for half of the B2B buyers in 2015.

B2B 40

B2B Profit margin Price Sales 40

Hubspot

APRIL 26, 2016

But have you really adapted your marketing plan to match the way today's customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. 57% of their evaluation is done before they'll perform an action on your site.

B2B 78

B2B CRM Follow-up Niche 78

Hubspot

APRIL 17, 2015

Links – Quality of a backlink profile holds weight in both Google and Bing, so it is important to have high quality links to your website. Links – Quality of a backlink profile holds weight in both Google and Bing, so it is important to have high quality links to your website. Because search results will be the same in Yahoo and Bing.

Engineering 77

Engineering Follow-up Technique Launch 77

Hubspot

JANUARY 25, 2023

Of course, the thrills of creating an effective business, working on your own terms, and enjoying financial freedom are rewarding. However, turning your idea into a profitable business is no simple task. However, depending on your business idea, it may take months or years to scale these challenges and reach the finish line.

Drivers/motivators 45

Drivers/motivators Niche Growth Launch 45

Sales Hacker

SEPTEMBER 11, 2020

According to Crunchbase data, 95,000+ companies have received funding (globally) from 2015-present, totaling $1.3+ But the 5-10% that do succeed drive a majority of the returns for their firm. Imagine having the opportunity to sell into a company like Lyft in 2011. trillion worth of funding. Only about 1% reach that honor.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

Hubspot

AUGUST 27, 2015

If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business. That's where the following tools come in handy -- they'll help you flesh out your keyword research. Type in the ideas you recorded from the previous step, and expand your list.

CTR 78

CTR Territory Start-ups Follow-up 78

Hubspot

AUGUST 21, 2023

Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open. As such, it’s crucial to make your communication clear, to the point, and relevant. Spend some time on the subject line. It should grab them.

Clients 69

Clients Objectives and Key Results Prospecting Sales 69

ConversionXL

AUGUST 27, 2015

But now your conversion rate looks the same as when you started. Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. Same question: how can you justify your contribution? How do you measure the the ROI of your optimization efforts? These are not imaginary lifts.

Non-Profits 119

Non-Profits A/B testing Start-ups Conversion 119

Hubspot

APRIL 8, 2015

Designing your company website can be a challenging proposition. Can you try any of these to take your web design to the next level? If your web designer creates wireframes prior to visual designs, then you know the value of starting with shades of gray. 3) Add web fonts to your corporate style guide.

Government 78

Government Technique Promote Service 78

ConversionXL

OCTOBER 23, 2019

Your site would look like a Christmas tree. Some will make your site worse. Only three in 10 tests is a winner, and that’s okay.”. Coming up with 10 ideas with no reason for them, firing them up, and hoping one sticks? Yeah, no wonder you accept a 3 in 10 ‘hit’ rate as good. Totally wrong.

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. As a result, you'll be able to attract high-value visitors, leads, and customers to your business who you'll be more likely to retain over time. how do I actually make one?".

Referrals 101

Referrals Contact Follow-up Networking 101

Hubspot

NOVEMBER 4, 2015

Once you hit $2 million in ARR, you want to want to get to $10 million in ARR in six quarters or fewer. If you're thinking about quitting your startup to train for the Tour de France right now because that sounds more achievable, wait! Then lock these goals in with a service-level agreement between your marketing and sales teams.

Growth 73

Growth CTR Pipeline Quota 73

Hubspot

JULY 23, 2018

But before you drop $400 on a VR headset like I almost did, you should know you can have nearly as much fun playing VR mini golf as you can interacting with VR apps that you can download on your iPhone or Android. Practicing a speech without an audience can be helpful, but the experience doesn’t emulate the pressure of an evaluating crowd.

Transportation 54

Transportation Entertainment Gaming Presentation 54

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. Sam Taylor.

Sales 71

Sales Cross-sell Start-ups Growth 71

ConversionXL

MAY 5, 2016

This makes sense in a traditional economic way, where less supply and more demand drives up prices. As a 2015 research paper said , “When something is rare, it’s alluring–true whether you’re talking about precious gemstones or a pristine edition of the first issue of Action Comics (which introduced Superman).

Extrinsic 80

Extrinsic Sports Intrinsic Sales 80

Hubspot

OCTOBER 12, 2016

While there are plenty of studies and articles that allude to what makes social media advertising successful , ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising ). in the latter half of 2015 to just $4.16 Why Launch an Instagram Ad Campaign. 2) Samsung Mobile.

Promote 78

Promote Campaign Launch Presentation 78

Hubspot

DECEMBER 3, 2015

Your heart starts racing, your palms get clammy. Pinterest can be used in innovative ways to aid homebuilders in selling. The odds are you or someone you know has searched for a home recently. Something magical happens when you find the right one. Are you about to buy a house? Social media done right.

Cold Call 51

Cold Call Construction Follow-up Up-sell 51

Hubspot

OCTOBER 1, 2015

The new feature isn't a total shocker: Apple's gave the go-ahead for iOS 9 app developers to build ad blocking extensions for Safari, their default browser app, back in June 2015. Your attention is what's being bought and sold. So why is everyone freaking out? Let's dig in together. What Are Ad Blockers? What do ad blockers block?

Networking 78

Networking User Experience Technology Technology 78

Hubspot

DECEMBER 3, 2015

As The New York Times example reveals, an on-site community can quickly become a core part of your brand’s experience. It’s also something that you can monetize, grow, and utilize to build your long-term revenue strategy. Like many companies in the media industry, the Times still has a long way to go.

User Experience 42

User Experience Territory Represent Growth 42

Hubspot

FEBRUARY 27, 2016

Here are some of the most important lessons we learned in 2015. It's very easy to find yourself putting together a beautiful project scope or proposal that painstakingly details every requirement the client has mentioned during your sales calls. 3) Help define success for your customer.

Negotiate 52

Negotiate Contract Pipeline Clients 52

SaaStr

NOVEMBER 28, 2019

The people you hired, the culture you make, the first 10, 20 hires really make the rest of the culture of the company. So, you just raised your series E one of the European software unicorns, congrats on that. It’s interesting to see how much has changed over the last 10 years, but in 2008 it was a very different time I think.

Growth 73

Growth Territory Government Engineering 73