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How to overcome bias in PPC for better ad performance

Search Engine Land

Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding. Testing manual vs. smart bidding To test these bidding strategies, you need to be able to control variables and have a risk-tolerant campaign. Initially, these campaigns often drove branded queries, sparking debates about their true value.

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24 LinkedIn Stats That Marketers Need to Know in 2020

Hubspot

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. With millions of company pages and individual members, there's a discussion, post, or professional network for almost anyone on this channel. LinkedIn Stats to Know in 2020.

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4 Predictions Marketing Experts Got Wrong About Social Media in 2020

Hubspot

Although we're always trying to forecast what the future holds so we can run successful campaigns and strategize for the future, things don't always go as planned. Even when the Google+ founding father left Google, marketers at Marketing Land thought the social network still had a chance. million units would be sold in 2020.".

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60 Stats to Know About Entrepreneurship in 2020

Hubspot

When picturing the year ahead, 69% of respondents said they expected to expand their businesses, and 59% expected increased revenue for 2020. While those ambitions may have been realized for some, the events of 2020 have presented unique challenges for small business owners. In 2020, there were 33.7 Stats About Entrepreneurship.

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The 20 Top PR Conferences of 2020

Hubspot

You can improve your strategy and tactics by hearing from industry leaders and professionals, networking, and brainstorming new and innovative ideas. Below you'll find the top 20 PR conferences to attend in 2020 and learn how they can help you as a PR professional. Dates: January 26-27, 2020. Dates: January 30, 2020.

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The New Rules of Marketing [2020 Edition]

Hubspot

Here, let's dive into the new "rules of marketing" you'll want to lean into as you move forward in your marketing efforts in 2020 and beyond. To do this, you might start by creating a marketing campaign that includes: Responsive live-chat messaging that gets answers to your customers sooner. Rules of Marketing.

Clients 101
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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. Networking & Community: Is it easier in person… yes.

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