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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention. Google Trends search for “ebike” grew substantially after the pandemic started in 2020. The greater societal trends can have a big impact on demand for certain products or services.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

According to the Survey of Sustainability Reporting 2020 , 80% of the world’s top businesses reported on sustainability in 2020. Between 2013 and 2020, companies with consistently high ratings for environmental, social, and governance (ESG) performance have outperformed their peers, achieving operating margins 3.7X

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Are Remote Workers Better for Corporate Sustainability – Or Worse?

Salesforce

Global emissions fell by a record amount in 2020. Since 2020, decreased commuting has clearly helped reduce emissions. If you’re not factoring in the electricity I’m using as an employee to do business,” Bachman said, “you’re not really [calculating] the full scope of your emissions.”.

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5 Interesting Learnings from Weave at $130,000,000 in ARR

SaaStr

Today, it crosses dentistry, optometry, veterinary, physical therapy, specialty medical services, audiology, plumbing, electrical, HVAC and other home services. It was growing 75% in 2020, year-over-year. Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled.

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How One Entrepreneur Leveraged Fanatical Prospecting to Build His Business

Sales Gravy

Brian: Why I Started My Business I was in corporate life from the time I graduated college in 2000, all the way up until 2020, and the last four jobs that I had in the corporate world were inside sales and customer service. Then between 2013 and 2015, I moved into more of a pure sales role where I was cold calling. I was averse to it.

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9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Keep doing what works.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

But that changed in 2020, right? When it comes to big tech CEOs, there are two camps: the outspoken Zuckerberg/Musk/Bezos-types who build rocket ships and ride electric surfboards, and the Pichai/Nadella/Cook-types who like to keep a lower profile. Driscoll’s pandemic-driven pivot. Think about shopping for fresh produce.

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