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HubSpot Co-Founder and Chairman Brian Halligan on SaaS Markets, Board Meetings, and AI’s Impact

SaaStr

SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. “And honestly, I get a little bored in the board meetings. Now it’s flashing back up.”

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Meet a VC (Virtually) During Annual at Home

SaaStr

While Team SaaStr was ready to put on the most-epic, in-person SaaStr Annual this year, 2020 might’ve had other plans for all of us in mind. We recently completed 3 digital-mega events and are taking our 2020 Annual completely virtual for Annual @ Home on Sept 2-3. Meeting with investors isn’t just about fundraising.

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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

It’s the question that will help companies stand out as we put 2020 behind us. SEPs provide core sales enablement functionality: automating manual tasks, scheduling meetings and follow-ups, setting up sequences, and more. Read More: The Forrester Wave : Sales Engagement, Q3 2020. Manny Medina, CEO of Outreach.

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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. In 2020, search ads earned the company more than $100 billion, according to Dischler. ” When quizzed about this email during the antitrust trial, Dischler said his team’s goal was “to get creative so we could meet our quota.”

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 104
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Gear Up — And Sign Up — For SaaStr Scale 2020 on Dec 8-9!!

SaaStr

Ok, it’s November now and it’s time to start getting excited for the second annual SaaStrScale.com 2020. SaaStr Scale is our growth-focused event with the best lessons learned from CEOs, CROs, CMOS, CCOs, and much more on how to scale to $1m, $10m, $100m, $1B ARR … and beyond! Hear from and meet: CEO Okta.

Growth 122
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CTV growth continues and 30-second ads remain dominant

Martech

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. Across the industry, overall CTV impressions are up 3X over Q2 2020. CTV impressions and share.

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