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Optimizely to acquire NetSpring, launches Personalization

Martech

Optimizely is seeking to respond with its new Personalization offering, highlighting the following features: Contextual Bandits. The digital experience space continues to evolve and Optimizely shows confidence in reaching into its pocket for the first time since the acquisitions of content management platform Welcome and CDP Zaius in 2021.

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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. During the pandemic years, many more were compelled into digital transformation.

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How brands are handling the lack of transparency in major ad platforms

Martech

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. Amazon’s Performance+, launched in 2024 , is following a similar path. Processing.

Retail 125
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41% of brands using AI for video, up from 18% last year

Martech

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Email: Business email address Sign me up! It also addressed video engagement and budget trends. Processing.

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Nearly 60% of Google searches end without a click in 2024

Search Engine Land

Some context: Google launched AI Overviews in May – which was followed shortly thereafter by numerous bad examples of AIO giving dangerous and wrong answers. Desktop searches increased “a little” while mobile searches fell “a considerable amount,” when comparing May to the prior four months, the study found.

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The 9 Sales Conferences Worth Your Time in 2021

Sales Hacker

Now that we’re well into 2021, we’re starting to get more value out of those 2×2 Zoom boxes. We’ve taken the liberty of rounding up the nine most promising sales conferences for this year. Note: We will add more conferences as companies announce their plans for 2021, be they virtual or in-person conferences. Unleash 2021.

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Who’s Coming to 2021 SaaStr Annual NEXT WEEK!!

SaaStr

CEOs, founders and senior execs from the following will be there!! Angel Launch. That’s just up to “A”!! The post Who’s Coming to 2021 SaaStr Annual NEXT WEEK!! In addition to our 200 speakers and mentors, who else is coming? A partial list. 9Yards Capital. A Cloud Gutu. Acadian Software.

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