Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

JULY 5, 2024

But if you can, find someone who knows how to build pipe, leads, and opportunities when times are tough, give them a budget, and trust them to force rank that spend. You have to grow just as fast as in 2021 and burn less. The transition from 2021 to 2023 was brutal. Only a handful of great, cheap, and trusted vendors exist.

GTM 81

GTM Cross-sell X-functional Pipeline 81

ConversionXL

OCTOBER 26, 2022

billion on the platform in 2021, according to SensorTower —more than on any other app. Repetition and consistency create familiarity, which builds trust , making people more likely to buy. People tend to trust it more because it offers the content people seek. Why should your brand be on TikTok? TikTok users spent $2.5

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Sales Hacker

JUNE 3, 2025

So, you know, as my career developed and, you know, became more influential with different cross-functional partners from marketing to sales engineering, , you know, so on and so forth, my number one partner has always been that sales planning and operations, , the CFO of my organization, if you would. And so that led to more investment.

GTM 86

GTM Territory Gaming Sales 86

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). By February 2021, they had 8,918,198 monthly downloads : . This familiarity engenders trust, which helps to build awareness and loyalty. When to transition from one stage to another, and how long you should be in each stage to hit your goals (e.g.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

AUGUST 7, 2020

Since March 15th, was there a trigger point where maybe I had a project that I was talking to Coupa, it might be a 2021, 2022, 2023 long term deployment because you have many enterprise customers. I think one reason is you have this trusted brand. And where do we want to invest more in trusted brands?

Price 84

Price Retail X-functional Healthcare 84

SaaStr

SEPTEMBER 13, 2020

And do you trust the reports you’re getting about attribution and where the leads are coming in? ” So go fix that, don’t not make the investment in marketing because you don’t trust the execution of the team or the leader. Or why were you not able to trust them? Or why were you not able to trust them?

Non-Profits 91

Non-Profits Strategize Trust Growth 91

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. Then using that as a way to build up trust and transparency in a sales cycle and coordinate a handoff. We’re on iTunes.

Growth 77

Growth Contract Pipeline B2B 77

SaaStr

JULY 8, 2020

Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. ” And she was like, “Trust me. What if nobody can get on a plane until summer of 2021 the earliest?” It’s too much of a forcing function. Exactly, yeah, yes.

Pitch 81

Pitch Start-ups Up-sell Technology 81

Veloxy

SEPTEMBER 28, 2021

I’m raising funds from people who care about the pain points of online misinformation, want to change the way we consume online content and who wish to reduce trust in the media. Sure, it might take a while to develop trust, but it’s well worth the effort in the end. Any strong opinions about X in your team?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

SaaStr

MARCH 26, 2024

Trust is a big deal with customer support. As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Give everyone x amount of money to go find the best one. In 2021, anyone growing decently was funded. Why wouldn’t you do it?

Price 117

Price X-functional B2B B2C 117

Search Engine Land

DECEMBER 5, 2023

This is why Google uses “​​hundreds of algorithms and machine learning models, none of which are wholly reliant on any singular, large model,” according to a blog post Nayak wrote in 2021. Will Google Search ever trust its deep learning systems entirely for ranking? I think it makes it very hard to control.”

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

Search Engine Land

OCTOBER 23, 2023

. “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. Google revealed this via this help documentation in September 2021.

E-commerce 126

E-commerce Launch Campaign Retail 126

SaaStr

MAY 16, 2024

Tapping into a market they were familiar with and trusted, helped their dollars go further. 2021 was the boom. You have to lean into their strengths and trust them to handle it. Twitter, now X, has changed drastically. So, how did they compete for engineers who were getting offers from Facebook and Google? Quora is dead.

B2B 114

B2B Angle X-functional Trust 114

Sales Hacker

JUNE 10, 2025

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion.

GTM 66

GTM Networking Growth Go To Market 66

SaaStr

AUGUST 26, 2022

For a long time, until this boom, until the 2019-2021 boom, crossover funds would be very careful. X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy.

Quota 98

Quota Growth Product Closing 98