Remove 2022 Remove Campaign Remove Follow-up
article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S., Bring Paris to U.S.

Sports 120
article thumbnail

How brands are handling the lack of transparency in major ad platforms

Martech

Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Retail 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

As a result, some Canva Teams users saw subscription prices go from $120 per year for up to five users, to $500 per year. Effectively, the price would go up to $240 for the next 12 months, after which time the price for her team would be $400 — all told, a nearly 300% increase on an account with four team members.

Price 114
article thumbnail

B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

B2B 109
article thumbnail

Make Halloween Sales Less Trick and More Treat This Year

Salesforce

Some retailers may be missing out on opportunities to rev up sales through the end of October. billion on costumes, followed by $3.9 If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. What’s the scariest thing about Halloween? would spend a record $12.2

Retail 105
article thumbnail

How autonomous AI pipelines will transform marketing campaigns

Martech

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. How AI augments a traditional marketing campaign workflow. Or consider a campaign that uses machine learning to self-optimize, improving over time.

Pipeline 128
article thumbnail

10 Ways to Use AI for Sales Lead Generation

Hubspot

ChartMogul's 2022 SaaS Growth Report finds, “The top quartile of SaaS companies reactivate close to a quarter of their lost customers.” So, having some form of reactivation campaign can help you re-acquire these new-old leads at a lower cost. "For According to Malinov, the campaign focused on: The importance of ICPs.