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And they don’t want to take a meeting with a salesperson if they can help it. Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility. Continued growth of video-centric media like TikTok and Instagram.
In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.
And yet, many are still struggling to get over the Crash of 2022. Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Asana’s growth may have slowed, but Monday.com is on fire at $1B+ ARR … because it sells 70% outside of tech. Dont settle for less growth than Your NRR + 20%. Not yet, at least.
A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Marketing must drive the transition from problem-market fit to product-market fit.
This is organic growthmeeting sustainable demand. Quality vs. Quantity Growth April 2020: Panic-driven adoption. May 2025: Shopify credited performance to “solid same-store sales growth of its customers, an increase in the number of merchants on its platform, and strong international results.” No lockdowns.
To stay competitive, every SaaS company needs CRM software in its corner that helps bring in leads, keep customers happy, and facilitate growth. With a cloud-based CRM platform, you can download software from the cloud and get instant access — but it needs to meet your unique needs: Pleasant User Experience. Growth Potential.
You need a healthy pipeline of leads to meet those targets. Further, 57% of B2B buyers purchased a tool in the last year without a single meeting with the vendor's sales team. ChartMogul's 2022 SaaS Growth Report finds, “The top quartile of SaaS companies reactivate close to a quarter of their lost customers.”
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.
. “If big companies like LinkedIn and Google are already supporting that model, and with Slack, Zoom, and Google Meet advancing, work from home is going to be the big trend.” ” The Timing : Founded in early 2019, Series A in May 2020 (two months after pandemic lockdowns), $100M ARR by March 2022.
While effective to an extent, these methods have limitations that make them unsuitable for startups with big growth ambitions. You can also automate reminder emails to a prospect a day before a meeting to reduce the risk of a no-show. Product Basic Growth Pro All-in-one suite $14.99/per Offers only about 80+ integrations.
How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021. What Changed?
Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts.
If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth. However, trend analytics and forecasting can also be completed by sales and marketing teams, growth experts, and product development managers. Why Is Trend Forecasting Beneficial?
Some started as lawyers, others as marketers or financial experts, but at some point, they found themselves making high-level decisions, driving business growth, and taking on more responsibility than ever before. A CEO can get fired by the board if theyre not meeting performance goals, plain and simple.
Watch: [link] 14:02 — Facing 40+ copycat competitors and learning that flashy marketing can’t beat sustainable growth. Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. Watch: [link] 06:25 — The undeniable product-market fit that convinced Stevie to join Vanta.
No more “IPO for growth capital” pressure → Public markets got expensive. The data is stark: IPO share of unicorn exits dropped from 83% to 11% between 2010 and 2024. Even at the 2021 peak (85 total unicorn exits), IPOs were only 39% of exits. A brief recovery to 24% in 2023, then back down to 11% in 2024. What changed?
SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. “And honestly, I get a little bored in the board meetings.
Vertical SaaS Creates Unprecedented Value When Done Right : By serving an ignored $1T+ industry (trades) with true dedication, ServiceTitan achieved what seemed impossible – 11x revenue growth in 7 years and an $11B market cap, proving vertical software’s massive potential.
Source 4 Challenges of Using AI for Business Strategy Theres no doubt about AIs potential to transform operations and drive growth. This error not only impacted growth but also required costly fixes to restore functionality, highlighting the risks of poor data management. But it's not all smooth sailing. Monitor and optimize.
Then ChatGPT happens in November 2022, and by January 2023, you make a decision that would reshape your entire company. Rangan shared a perfect example – receiving an SDR email that morning asking to meet “next week” at SaaStr. Every feature mapped out, every sprint planned, every resource allocated.
Growth companies are trading at 13x revenue multiples. We’ve gone from 17% median revenue growth in 2021 to just 9% today. 100% YoY growth? But AI B2B companies are hitting 500%+ growth rates and creating billion-dollar categories in months, not years. Harvey AI serves 34 of the AmLaw 100 firms with 240% YoY growth.
X user demographics and behavior Number of users Estimates for monthly active users vary: approximately 335 million as of 2024 (a 5% decrease from 2022), over 600 million or 586 million based on ad reach in January 2025. Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 Total users worldwide: 415.3
Growth is #1, but the profitability premium is real : The share of profitable IPO companies at listing surged in the US from 29% in Q1 2024 to 59% in Q1 2025. Quality companies are winning big : Over 85% of 2024 IPOs priced within or above their initial marketing price ranges. HubSpot, Box, Shopify). HubSpot, Box, Shopify).
Billion ARR 39% growth. (!) And come meet Co-founder and CTO Arvind Nithrakashyap at 2025 SaaSrtr Annual , May 13-15 in SF Bay!! From $152m ARR in 2022 to $1.1B CyberSecurity Remains a High Growth Segment, With Zero Downturns You may have noticed Wiz’s $32 Billion acquisition by Google. The numbers are epic: $1.1
ChatGPT launched in November 2022. Look at the hypergrowth AI B2B companies that are redefining what’s possible: Anthropic (Claude) : Hit $3 billion in annualized revenue by May 2025, up from $1 billion in December 2024 — that’s 200% growth in 5 months Sierra : Reached $50M ARR in 2024 and $4.5 The common thread?
Friedman brought deep experience in developer tools and enterprise software from his time leading GitHub through its acquisition by Microsoft and subsequent growth. Meeting Intelligence: Granola Granola tackles the massive market opportunity in meeting productivity and transcription.
.” Lemkin offered a contrarian take: “If it were me, if I were myself at that time at a similar spot, I wouldn’t leave Benchmark… it’s so powerful to meet a founder and say you’re from Benchmark.” But… that’s 50x growth from where we are today.” I’m ignoring it.'”
Its also easy to forego continued learning and growth opportunities for current employees. After meetings, I would transcribe the notes onto my laptop, check for grammar and spelling errors, and then email them to the meeting invite. So, what can companies do to show they are still invested in their employees growth?
This, in my opinion, is wonderful as you can meet your customers and clients right where they are without jumping through regulatory hoops. D-IDs innovative approach has garnered significant attention and investment, securing a total of $48 million in funding over seven rounds, with a notable $25 million Series B round in March 2022.
For the utility providers poised to become the primary supplier of fuel, this is a fantastic opportunity to drive efficient growth, build customer loyalty, and support a resilient grid. Drive efficient growth and increase customer satisfaction with Energy & Utilities Cloud by using AI and automation to wow customers.
Consumer goods (CG) leaders report that implementing a marketplace is a top priority in 2022. From the same storefront, a customer can see specs and prices of a range of similar products, and quickly choose one that meets their needs. A full 72% of companies that built a B2B marketplace experienced market-share growth.
A luxury travel company struggled to meet high customer expectations post-pandemic while scaling their services. In 2022, they introduced Einstein Bots, which resolved 10% of queries automatically. The result is a seamless, high-quality customer experience that meets the growing demands of their diverse customer base.
Leading crossover VC firm Coatue recently put together its highly detailed East Meets West Conference overview of AI, Growth and Tech here. Reinvent your business Why This Matters : The window for going public with lower growth rates is wide open. Public markets are rewarding ANY profitable growth right now.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This is some of the insight that we went through at GTMfund’s Annual General Meeting (AGM) last week in NYC. For cohorts in late 2022 and 2023, only ~6–9% of companies raised a Series A within a year.
Or maybe you’re just optimistic about 2022 and are taking things as they come. Wherever you find yourself, it’s important to continue making time for personal and professional growth. Here are four tips for personal and professional growth for your to consider incorporating in 2022. Set Goals for Yourself.
She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.
We’re less than 60 days away from SaaStr Annual 2022! 4,000+ meetings and braindates! Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone. The post Top 5 SaaStr Annual 2022 Sessions (So Far!)
billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. The five days between Thanksgiving and Cyber Monday, known as Cyber Week, made a major contribution to this growth. Certainly there must be many consumers forced to reduce holiday spending to meet rent and heating bills.
My quick review of Miami for SaaS: – Met ton great CEOs, including 2 unicorns – 5x the size for SaaS vs. 2019 – Meet some good VPs, etc. jasonlk) March 6, 2022. So we’re back from the third SaaStr Miami meet-up, and by far our best ever. 2019: 184 attendees at SaaStr Miami Meet-Up. Look for it!
The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. It’s no secret in 2022 that weed has become more popular, and the industry has boomed. CBD Marketing: 5 Tactics to Grow your Brand. million in 2020.
Get your first (or next) round of funding at SaaStr Europa , Meet a VC is back! This is your chance to meet with some of the most sought-after VC firms (in-person!) Open exclusively to attending post-revenue Founders and CEOs, our SaaStr Europa Meet a VC program matches our attendees with top-tier VCs. HPE Growth.
One of the most popular sales resolutions for 2022 will be a commitment to reduce non-selling activity. Be sure to bring this to your next meeting, because this time next year, you’ll understand just how much revenue was left on the table before automation. Salesforce Automation Solutions to Consider for 2022.
Doug has done it all, from being the first seed investor in Marketo all the way to being a growth investor in Calendly, Loom, Braze, Lattice, and much more: My key take-aways: #1. You need to be growing fast at $20m ARR for a growth deal (100%+), but if you are, deals are and will still be getting done routinely at <$1B valuations.
We’re so close now to the official start of SaaStr Europa 2022 on 7-8 June in Sunny Barcelona! It’ll be indoor/outdoors, with 4 stages, a Cantina, dedicated Networking, and Workshop spaces, a Co-Working Space (to meet or take calls on-site), SaaStr Square Park (to hang), and plenty of spaces for Braindate.
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