Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Sports

Martech

JANUARY 9, 2025

Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests. With AI agents joining marketing and service teams, businesses will have to implement retraining programs in the new year, according to Jumper.

Drivers/motivators

Martech

SEPTEMBER 10, 2024

The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We Our approach has worked successfully for more than seven years, generating billions of clicks for more than 800 comparison shopping services.”

Market share

Search Engine Land

JULY 23, 2024

Google’s low was 75 , in 2022. In an unrelated survey, Americans said they were frustrated that they are spending more time searching for services online today than five years ago. Its ACSI score increased to 81, up from 80 in 2023. Google’s ACSI score has varied through the years. Source: Statista Other search engines.

Engineering

Search Engine Land

OCTOBER 4, 2024

When the Google page experience hit desktop sites in February 2022 , intrusive interstitials were included as a signal. If you run a hosting service and have a “you might be a bot” interstitial, make sure it uses a non-200 HTTP result code (perhaps 503) and that it doesn’t have a noindex on it.

Legal

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer. Here’s why it matters and how it can be done.

GTM

Search Engine Land

AUGUST 20, 2024

pic.twitter.com/5L0AhX4frc — Glenn Gabe (@glenngabe) March 3, 2022 Get the newsletter search marketers rely on. SearchPilot : Requires server-side setup to use service workers / CDN but delivers your changes to the server-side HTML as well as client-side. Let's start with a site that has terrible desktop CWV scores.

High impact

Hubspot

AUGUST 7, 2024

The term " SaaS CRM " refers to CRM software specifically tailored for software-as-a-service (SaaS) businesses. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. And according to statistics, it only takes one bad customer service experience for 13% of customers to leave.

CRM

Salesforce

AUGUST 29, 2024

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. While you may offer similar products or services to your competitors, you can showcase what makes you stand out. This doesn’t always have to be about your products.

B2B

Hubspot

NOVEMBER 22, 2024

Create self-service resources. HubSpot's 2024 B2B buyer survey finds that 81% of B2B professionals are likelier to buy a B2B product from vendors offering self-service tools. But what do self-service resources look like in practice? Pro tip: Specificity is key if you want your cold outreach emails to convert.

Lead generation

SaaStr

JULY 26, 2025

Natural Expansion Path : As companies hire more sales, marketing, and service staff, they naturally need more seats. How Seat-Based Pricing Works Core Seat Strategy : HubSpot now monetizes core CRM functionality through individual seats, allowing more granular expansion as teams grow.

Price

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. To Boost Efficiency and Satisfaction in Customer Support According to a recent HubSpot study, 85% of service leaders believe AI will completely transform the customers experience with their company.

Gaming

Hubspot

SEPTEMBER 4, 2024

This includes emails read, links opened, service tickets submitted, calls made and recorded, notes taken, and other such activities. Service Hub : Offers tools to delight and retain customers such as live chat, help desk and ticketing, call tracking, and custom surveys. per user/mo Service Bay Free forever 3. Vibrant community.

CRM

SaaStr

JULY 11, 2025

Financial Services: Mortgage & Loan Processing Help users explore mortgage options by collecting key inputs like purchase price, credit score, down payment, and property location, then presenting tailored loan choices with current rates. Business Impact: Create new revenue streams through voice-enabled services.

E-commerce

Search Engine Land

JULY 12, 2024

There’s not much to brag about these days on my site, but in 2022, there was. Dig deeper: SEO for user activation, retention and community Provide definitive answers to the most common questions Your customer service team can rattle off a list of the most common questions people ask, both branded and unbranded. Google loved it.

Niche

Hubspot

NOVEMBER 19, 2024

Some trend forecasting should occur before starting a business or launching a new product or service. As you’d expect, demand for products like “AI Computers” is up and growing since 2022. If you know how consumers look for your product or service, you can create a plan to better serve them.

CRM

Search Engine Land

OCTOBER 1, 2024

In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. Leading indicator questions: What causes the initial growth in the summer of 2022? What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022? Then, export the data to be analyzed later.

Electricity

Search Engine Land

JULY 17, 2024

In 2022, Google ran 894,660 search quality tests, conducted 148,038 side-by-side experiments and performed 13,280 live traffic experiments before launching 4,725 changes to how search works. Keep your brand relevant and remember the importance of selling your products and services. Stay connected with customers.

Drivers/motivators

Hubspot

APRIL 9, 2025

million returns and representing over 28 million partners in the 2022 tax year, its clear that defining leadership roles within these structures is crucial for sustainable growth. However, if a partner contributes services or capital to the business, they may receive a guaranteed payment in lieu of a salary.

Strategize

SaaStr

JUNE 22, 2025

Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. The sector has been largely frozen since 2022, with companies waiting for market conditions to improve and valuations to stabilize. valuation, raised $2.5B

B2B

Hubspot

APRIL 23, 2025

You maintain the autonomy to make decisions and keep the rights and responsibilities to your brand and product/service offerings. Editor's Note: This blog was originally published in December 2022 and has been updated for comprehensiveness.

X-functional

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

Pipeline

Martech

OCTOBER 16, 2024

In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. About Third Door Media Third Door Media empowers digital marketing professionals by providing trusted content and educational services.

Education

Hubspot

FEBRUARY 20, 2025

Watch how a centralized HubSpot Service Hub reduces the time of customer reps while maintaining stellar customer service. On the customer service side, AI helps agents quickly access answers to common questions, cutting down wait times and improving the customer experience. Start small and test. Start with a pilot project.

Drivers/motivators

Sales Hacker

JULY 1, 2025

In service of what you’re after. The world was sort of recovering from this VC hangover of 2021 and 2022 where the market had gotten, had gotten really exorbitant, and things were really easy to sell. You’ve got tens of customers, maybe you have a PLG motion, and people are sort of signing up self-service at this point.

GTM

Sales Hacker

MAY 13, 2025

We, in effect, we spent trillions of dollars on IT software and services in order to create the digital presence for human beings. And if you are looking for a cup of coffee and you start walking around the city and you start asking all these different services, Hey ChatGPT where’s the best cup of coffee near me?

GTM

SaaStr

JULY 1, 2025

The 18-Month “Let’s Learn” Window Has Closed ChatGPT launched November 2022. What FAF Actually Looks Like in the Wild Capital Concentration Goes Extreme : OpenAI’s $40B raise in 2025 is larger than the top fundraises from 2018, 2019, 2020, 2021, 2022, 2023, and 2024 combined. GPT-4 and foundation models exploded through 2023.

Non-Profits

Martech

JULY 18, 2025

X user demographics and behavior Number of users Estimates for monthly active users vary: approximately 335 million as of 2024 (a 5% decrease from 2022), over 600 million or 586 million based on ad reach in January 2025. Instead, show your product or service in action. So let the buyer beware. Total users worldwide: 415.3

B2B

Hubspot

NOVEMBER 21, 2024

As part of the program, nonresidents are given a smart ID card that gives them access to many of the same e-services available to Estonians (including the ability to open and operate an Estonian company and business bank account). In 2014, it became the first country to offer digital residency to non-​Estonians living anywhere in the world.

Government

SaaStr

NOVEMBER 12, 2024

Battery does believe it’s possible AI can 4x the spend on software and software infrastructure by “stealing” another $3 trillion in spend from service and labor displacement. But public multiples have fallen -66% (!) from 21.2x for top Cloud companies. And that means VCs are now paying a 3.2x in 2021 and 2.1x

Start-ups

SaaStr

JUNE 20, 2025

These aren’t general-purpose tools — they’re laser-focused solutions targeting specific SaaS incumbents: Healthcare & Life Sciences : 14 companies in CB Insights’ AI 100 Disrupting: Epic, Cerner, Veeva Advantage: Domain-specific data and regulatory expertise Financial Services : AlphaSense ($1.4B Palantir was ready.

Government

Hubspot

NOVEMBER 20, 2024

Since then, the company has turned into a trash-hauling juggernaut with over 200 locations across three countries that brought in $600M in revenue in 2022 — but it wasn't always smooth sailing for Scudamore. The company provides full-service junk removal for homes and businesses. as a way to cover college tuition. Shocking, I know.

Start-ups

SaaStr

JUNE 28, 2025

This pipeline represents over $200 billion in combined enterprise value, with companies spanning critical infrastructure, productivity tools, security, and financial services. Many of these companies are PE-backed and facing pressure to provide returns to investors. HubSpot, Box, Shopify).

Profit margin

SaaStr

JULY 31, 2025

After Shopify’s 10-for-1 split in 2022, what looked like strong returns became absolutely extraordinary. Frank Slootman’s execution on IT service management created a category-defining platform that enterprises couldn’t live without.

E-commerce

SaaStr

JUNE 23, 2025

ChatGPT launched in November 2022. If your engineering team, your product team, or your leadership team hasn’t shipped meaningful AI capabilities into production by now, that have led to a material increase in revenue — you don’t have a strategy problem. You have a talent (and vision) problem.

Product

SaaStr

JUNE 25, 2025

UBS acquisition in 2022, choosing to remain independent. acquisition in 2022 is now potentially a $3B+ IPO with continued upside for founders and employees. Why It Works : Clients keep an average of $80,000 with the platform and the service has saved clients over $1 billion in advisory fees compared to traditional advisors.

Referrals

SaaStr

MARCH 18, 2025

The new term “AI application as a service” (AIS) describes companies selling AI-powered applications to mid-market and enterprise customers. The bar has risen significantly from the “growth at all costs” mindset of 2021-2022. Product-led growth (PLG) motion applies well to AI-powered products.

Growth