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The Future of Field Service Is All About These 4 Technologies

Salesforce

In some industries, people are afraid they’ll lose their jobs to technology. But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. Meanwhile, applications from young people seeking work as skilled tradespeople dropped almost 50% from 2020 to 2022.

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2022 Predictions: Data strategy and privacy

Martech

In 2022, the deep analytical dive will occur before those messages go out. 2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone. Team adjustments.

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These 36 Customer Service Statistics Reveal the Secrets of High-Performing Companies

Salesforce

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. Oh, yes they are.

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Channel99 announces verification pixel technology for B2B

Martech

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow.

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The State of XaaS Sales 2022

Technology as a service (XaaS), sold on a subscription basis, is rapidly becoming the dominant go-to-market model in the industry. Many companies have been on a journey to transform and optimize their sales organizations for XaaS, but the clock is ticking, and the runway for making these changes is shortening.

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How are digital agencies helping marketers transform in 2022?

Martech

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. Services that digital agencies provide shift with the priorities of their clients.

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How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

Martech

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Companies using blockchain technology for data also have a number of security options in handling and storing the data, either on or off the chain. NFTs in the metaverse.