SaaStr

DECEMBER 5, 2021

#1 most important tactical thing to do for 2022: get those core, missing VPs hired. #1 1 more important strategic thing to do for 2022: expand your product footprint. So I know many of your are furiously working on drafting, updating, and tweaking your plans for 2022. Strategic Job #2: expand your product footprint.

Strategize 117

Strategize Launch Product Growth 117

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively.

GTM 103

GTM Product Drivers/motivators Strategize 103

Martech

OCTOBER 27, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will be available in 2022. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Salesforce completed the acquisition of Slack in July, 2021. Why we care.

Strategic partnership 111

Strategic partnership Contract Strategize Technology 111

Search Engine Land

JULY 10, 2024

Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Google’s John Mueller touched on this specifically in this Office Hours Hangout from 2022, calling internal linking “super critical for SEO success.” Use internal linking.

UX 131

UX Strategize Promote Follow-up 131

Highspot

OCTOBER 6, 2022

6, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced its third annual global customer conference, Highspot Spark 2022. “The answer is Strategic Enablement. The post Highspot Announces Global Customer Conference Spark 2022 appeared first on Highspot.

Customers 97

Customers Government Strategize Pipeline 97

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Random changes.

Electricity 95

Electricity Growth Launch Strategize 95

SaaStr

JUNE 23, 2022

And make sure you have your team’s tickets to SaaStr Annual 2022 — you can’t meet the VCs if tickets sell out before you’ve purchased them! Wells Fargo Strategic Capital. The post Over 400 VCs Already Coming to 2022 SaaStr Annual! 9Yards Capital. Telescope Partners. Tri-Valley Ventures. TFX Capital.

Pitch 109

Pitch Meeting Strategize Networking 109

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve.

Drivers/motivators 131

Drivers/motivators Represent Contact Campaign 131

Heinz Marketing

OCTOBER 28, 2022

I hope that the key takeaways listed above will encourage you to become a creative and strategic marketer. The post Key Takeaways From Attending 2022 Marketing Prof’s B2B Forum appeared first on Heinz Marketing. Do any of the topics above resonate with you? Please let me know what you think in the comments below.

B2B 119

B2B B2C Networking Technique 119

Sales Hacker

FEBRUARY 17, 2022

As we begin 2022, B2B buyers are more digitally inclined than ever. What sales investments should you focus on in 2022? To help companies prioritize, here are three areas in which to add strength in 2022 and three where it makes sense to hold steady. Where’s the best place to begin? Sales engagement.

Objectives and Key Results 103

Objectives and Key Results Sales B2B Pipeline 103

Martech

AUGUST 8, 2022

The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. The focus on execution leaves little time for strategic priorities. In January and February of 2022, 207 Marketo users responded to the survey. Free to download.

Strategize 103

Strategize Campaign Product Sales 103

Gong.io

JANUARY 31, 2022

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

CRM 118

CRM Pipeline Sales Strategize 118

Highspot

NOVEMBER 4, 2022

4, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced the winners of the inaugural Partner Ecosystem Awards, recognizing partners who have paved the road for success with the Highspot platform for joint customers. The winners of the 2022 Partner Ecosystem Awards are: .

Pipeline 20

Pipeline Contact Technology Technology 20

Martech

SEPTEMBER 24, 2024

Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1% What’s more troubling is what companies are spending their money on.

Promote 129

Promote Represent Technology Technology 129

SaaStr

APRIL 1, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Europa 2022. Asana helps teams orchestrate their work, from small projects to strategic initiatives. We’ll see 2,000+ of the best SaaS founders, execs, and VCs June 7-8 at 2022 SaaStr Europa ! Grab tickets here. appeared first on SaaStr.

Launch 104

Launch Strategize Campaign Trust 104

SaaStr

AUGUST 11, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. Its software sets HR free to do great work and be more strategic, which helps the entire organization do the same. The post Thanks to BambooHR, Drata, GuideCX, Mailchimp, and Ramp for Sponsoring SaaStr Annual 2022!

Finance 104

Finance Clients Strategize Trust 104

SaaStr

AUGUST 25, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks. Join these incredible companies to experience all the value of SaaStr!

Strategize 107

Strategize Technology Technology Price 107

Highspot

JUNE 1, 2022

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. ” Business-to-business sales is undergoing a tidal shift.

Strategize 98

Strategize Government Pitch Territory 98

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.”

Non-Profits 130

Non-Profits Drivers/motivators Launch Gaming 130

SaaStr

MAY 23, 2025

The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform. They shipped paywalls, experiments, targeting, customer centers, and integrations with every major analytics and attribution platform.

Launch 110

Launch Represent Niche B2B 110

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Scaling Revenue in 2022: What’s the Same and What’s Different? The post 15 Most Popular SaaStr Annual 2022 Sessions (So Far!). GET 20% OFF! See You Sep 13-15!!

GTM 113

GTM Growth B2B Territory 113

Sales Hacker

OCTOBER 7, 2022

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. The post 2022 Sales Compensation Trends: Notes from the WorldatWork Conference appeared first on Sales Hacker. Careers in sales compensation planning panel.

Drivers/motivators 100

Drivers/motivators Quota Territory Sales 100

Salesforce

JUNE 15, 2022

Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. During Connections 2022, we introduced Customer 360 innovations for Marketing and Commerce Clouds that do just that. Expected to be GA in October 2022. Expected to be GA in September 2022. SLACK FIRST.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. Developing a strategic mindset While task efficiency is important, focusing only on efficiency can miss the bigger picture.

Pipeline 128

Pipeline Campaign Objectives and Key Results Legal 128

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

User Experience 95

User Experience Manufacturing Strategize Growth 95

Salesforce

JANUARY 5, 2022

In 2022 and beyond, there are a multitude of opportunities for governments and government contractors to take advantage of more sustainable solutions from their technology providers. Learn more about how you can drive mission impact and build a modern, digital public sector organization in 2022.

Government 98

Government Trust Technology Technology 98

Sales Pop!

NOVEMBER 18, 2022

What’s changed with my markets in 2022 and where are they headed in 2023? Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. But what about your environment? Knowledge, as they say, is power.

Real Estate 242

Real Estate Healthcare Objectives and Key Results Government 242

Highspot

MARCH 9, 2022

They’re strategic decision-makers, coaches, sales experts, and change managers, all rolled into one. As a result, they approach their role as a people manager and strategic decision-maker differently. Improving Strategic and Critical Thinking by Ignite Selling. Strategic Thinking. How to become a sales leader.

Intrinsic 95

Intrinsic Technique Cross-sell Sales 95

SaaStr

APRIL 1, 2023

As a growing company, building strong partnerships with strategic customers can quickly become one of your biggest assets. In 2022, Jag learned about a startup initiative within Box called Box Sign. Did you know that 80% of customers say that the experience a company provides is as important as the products and services that it offers?

Strategize 96

Strategize Customers Clients Trust 96

Iannarino

DECEMBER 12, 2022

A successful sales culture provides a strategic advantage that is often underestimated. A successful sales culture produces better results over time. To have a successful sales culture, a sales organization needs to do more than ensure things aren’t toxic.

Strategize 269

Strategize Sales 269

Iannarino

NOVEMBER 21, 2022

From buyers who decide they prefer a salesperson-free buying experience, to companies who pursue consensus only to abandon what was a strategic initiative, it is clear things are different now. B2B sales has never been more complex or more challenging.

Conversion 269

Conversion Sales Strategize B2B 269

Salesforce

OCTOBER 1, 2024

A 2022 LendingTree survey found that they plan to spend $255 on average on Halloween, followed by Gen Z at $202, Gen X at $145, and baby boomers at $58. Here are some ways you can turn Halloween from a fright night into a tricked-out treat of a season. Millennials are Halloween’s big spenders.

Retail 105

Retail Promote Sales Follow-up 105

Salesforce

AUGUST 29, 2024

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. It’s a strategic, purposeful part of your overall marketing strategy. Increasingly, B2B marketers are seeing social as a vital part of their strategy.

B2B 109

B2B Legal Entertainment Follow-up 109

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. The 5 Best Sales Acceleration Software for 2022. Sales Managers are constantly under pressure to hit BIG numbers. Sales managers are paying close attention.

Non-Profits 200

Non-Profits Sales Inside sales Contact 200

Heinz Marketing

OCTOBER 8, 2022

” Why Strategic Alignment is Essential to Enterprise Change Planning. In this blog post, Karen Ball underscores the important of strategic alignment before going full-force with change management. ” 55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right.

B2B 127

B2B Negotiate Strategize Education 127

Sales Hacker

JUNE 8, 2022

This question also showed us a few more skills that sales leaders prize: the ability to build a diverse team, to strategize on deals and hold effective pipeline reviews. The post What We Learned on the Sales Hacker Roadshow (2022) appeared first on Sales Hacker. What’s next. Don’t let the conversation end.

Commission 103

Commission Sales Relationship building Up-sell 103

Search Engine Land

JULY 23, 2024

” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.”

Non-Profits 97

Non-Profits Drivers/motivators Launch Gaming 97