SaaStr

JUNE 6, 2025

Those still optimizing for 2022 playbooks will struggle to even get into consideration sets. When buyers do engage, they’re much more qualified but need faster, more technical conversations Bottom Line : The SaaS buying journey has been completely rewired by AI. Download the full report here.

Territory

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. A 2024 survey of U.S.

Trust

SaaStr

JULY 12, 2025

Anthropic’s focus on AI safety creates trust with large enterprises handling sensitive data. In AI infrastructure, performance differences directly translate to customer preference. Safety and Reliability Enterprise customers prioritize predictable, safe AI outputs.

B2B

SaaStr

JUNE 29, 2025

” The Timing : Founded in early 2019, Series A in May 2020 (two months after pandemic lockdowns), $100M ARR by March 2022. ” The Results : This single decision drove them from $50M ARR in December 2021 to $100M ARR by Q1 2022—doubling ARR in just 3 months.

Cross-sell

Search Engine Land

OCTOBER 1, 2024

In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. Leading indicator questions: What causes the initial growth in the summer of 2022? What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022? Then, export the data to be analyzed later.

Electricity

Search Engine Land

JULY 12, 2024

There’s not much to brag about these days on my site, but in 2022, there was. This is forcing Google to place greater emphasis on “authority” and “trust,” even at the expense of everything else. If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. Google loved it.

Niche

Hubspot

APRIL 9, 2025

million returns and representing over 28 million partners in the 2022 tax year, its clear that defining leadership roles within these structures is crucial for sustainable growth. But each step associate to partner, and eventually to leadership was built on trust, accountability, and the desire to contribute to the firms long-term success.

Strategize

SaaStr

MARCH 28, 2025

Thanks @daleksandersen pic.twitter.com/Niqf9JsYCx — Brian Halligan (@bhalligan) April 27, 2022 Heres how Id break it down: Start Small with a Pilot Program Begin with a handful of partnersideally 5-10that operate in adjacent ecosystems. It takes time to build trust, align incentives, and close deals together.

Drivers/motivators

Hubspot

APRIL 23, 2025

Transparency builds trust, and trust keeps the partnership running smoothly. It comes with some big perks shared profits, access to more capital, and a bigger network but it also requires trust. Without a solid plan, clear governance, and real trust, things can fall apart fast.

X-functional

Martech

OCTOBER 16, 2024

In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. About Third Door Media Third Door Media empowers digital marketing professionals by providing trusted content and educational services.

Education

Martech

JUNE 5, 2025

In October 2022, they were the undisputed king of search. Were a trusted brand. That shift builds trust and trust drives sales. When businesses turn inward to protect their market leader position, they become blind to opportunities for growth that are staring them in the face. Take Google. Weve won all these awards.

Strategic partnership

Sales Hacker

JULY 1, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Partner TriNet, a trusted HR provider to startups and scaling companies. at an earlier stage, you just have to take big swings. All of a sudden we’re course correcting in 2023.

GTM

Sales Hacker

MAY 13, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. I would say after 2022 was a really tough year for revenue leaders. In a lot of ways the financial crisis didn’t hit tech the way that it hit other industries.

GTM

Martech

JULY 18, 2025

The content moderation team and trust and safety council were removed, and the platform saw an increase in unverified accounts. Responding to honest questions or complaints shows that you’re listening—and that builds trust. So let the buyer beware. Estimated daily active users: 200-250 million. Total users worldwide: 415.3

B2B

Hubspot

NOVEMBER 21, 2024

Estonian children are the most knowledgeable in Europe according to results from the 2022 PISA test : a global standardized test that gauges students' proficiency in key subjects. Education is one of the main areas where the country has stayed on the cutting edge, and it shows.

Government

Hubspot

JANUARY 9, 2025

A network of people you trust can make all the difference. Editor's note: This post was originally published in April 2022 and has been updated for comprehensiveness. Accept failures and imperfections as part of the process.

Networking

Hubspot

NOVEMBER 20, 2024

Since then, the company has turned into a trash-hauling juggernaut with over 200 locations across three countries that brought in $600M in revenue in 2022 — but it wasn't always smooth sailing for Scudamore. Have faith in your business, and trust your gut. as a way to cover college tuition. According to Acton Smith, “[1-800-GOT-JUNK?]

Start-ups

SaaStr

JULY 31, 2025

After Shopify’s 10-for-1 split in 2022, what looked like strong returns became absolutely extraordinary. Shopify: +6,159% (Tobias Lütke – Founder) IPO Date: May 2015 | Split-Adjusted IPO Price: $1.70 | Current: $106 Tobias Lütke started Shopify because he couldn’t find good e-commerce software for his snowboard business.

E-commerce

Martech

FEBRUARY 11, 2025

My earlier articles have covered the most popular cognitive biases, such as loss aversion (losing out on a good deal) and social proof (trusting what others have said and done). seconds reading an email, per a 2022 Litmus study. Don’t do anything that could damage trust in your brand, company, products or services.

A/B testing

SaaStr

JUNE 20, 2025

” The Scale acquisition created an immediate trust crisis among AI labs who suddenly found their key data supplier owned by a direct competitor. Rory noted: “If you were an IPO buyer in 2022, your searing memory is, I bought them all in 21. I lost 30%, 40% on average. I’m never doing that again. The overarching theme?

B2B

Martech

OCTOBER 18, 2024

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Furthermore, authentic comments from employees can build trust with potential customers and improve the company’s reputation. Plus, 80% of those who watch video content trust influencer-led videos more than other types of content in the B2B space.

Objectives and Key Results

Sales Hacker

JULY 18, 2025

Your buyers are asking ChatGPT, Perplexity, Claude, and Gemini what tools to use and who to trust. What vendors should I trust? These tools don’t just serve up 10 blue links, they summarize and serve what they trust. If SEO was about being found on Google, GEO is about being trusted by ChatGPT (and other AI engines).

Gaming

Salesforce

FEBRUARY 10, 2025

Electric Vehicles: Driving the Customer Experience , Smart Energy Consumer Collective, January 26, 2022 One way to do that is to segment your customers into audiences that are likely to consider buying an EV or who have recently made the purchase. Only 4% of consumers consider their utility as a source of information on EVs.

Drivers/motivators

Sales Hacker

DECEMBER 6, 2024

The purple line indicates the growth rate of retention and renewal roles as a percentage compared to January 1, 2022. Here, the focus is often on building deep, trust-based relationships rather than immediate revenue generation. The green bar represents net job arrivals, while the red bars represent net job departures.

GTM

Salesforce

JANUARY 14, 2025

According to Salesforces Healthcare and Life Sciences survey, patients are clear about their needs and expectations: 57% prefer to engage through digital channels, with online interactions increasing from 56% in 2020 to 61% in 2022. Agents can be trained with trusted data from your existing resources.

Healthcare

Martech

JUNE 25, 2025

The business genius of Elon Musk X ( né e Twitter) was quite popular with the public and advertisers until shortly after Musk bought it in November 2022. He got rid of the content moderation team and the trust and safety council, and the site began to be overrun by fake and unverified accounts. Elon Musk’s media platform.

Pharmaceutical

Hubspot

MARCH 21, 2025

D-IDs innovative approach has garnered significant attention and investment, securing a total of $48 million in funding over seven rounds, with a notable $25 million Series B round in March 2022. Disruption often triggers resistance from established players, who may lobby for stricter regulations or slow adoption through fear and inertia.

Manufacturing

Hubspot

FEBRUARY 17, 2025

High Expense According to the 2023 Training Industry Report , companies spent an average of $954 per learner in 2023 compared to $1,207 in 2022. There is a lot of trust placed on employees to retain the knowledge theyve gained. Small ($1,420) and midsize ($751) companies spent more per person than large corporations ($481).

Legal

Salesforce

FEBRUARY 19, 2025

Agentforce uses Salesforces metadata-driven platform to ensure data trust and operational excellence. In 2022, they introduced Einstein Bots, which resolved 10% of queries automatically. Build trust : Establish a trust layer to ensure data security and reliability.

B2C

Salesforce

FEBRUARY 10, 2025

Financial services organizations have a large customer base, institutional trust, and rich data. Consumer goods (CG) leaders report that implementing a marketplace is a top priority in 2022. Heres how commerce leaders across industries are using marketplaces to increase customer satisfaction and boost revenue.

Healthcare

Sales Hacker

JUNE 13, 2025

For cohorts in late 2022 and 2023, only ~6–9% of companies raised a Series A within a year. Recommendations The Evidence Gap Report This report unpacks the findings from 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

GTM

Sales Pop!

JANUARY 6, 2022

To kick off 2022, Brian Sullivan interviews Jay McBain about the key trends impacting channels in the new year and beyond. tech workers are considering quitting In 2022. And finally , the ecosystem orchestrator has become the new trusted advisor. There’s no single throat to choke anymore and no single trusted advisor.

Sell

Sales Pop!

JANUARY 27, 2022

To achieve the best possible results and avoid all those common pitfalls that plague SaaS marketers, take a look at our selection of the best SaaS marketing practices for 2022. These are names that a lot of their audience had probably heard of and that will help establish a further level of trust. Use Content to Introduce Your Product.

Price

Anthony Cole Training

MAY 17, 2024

According to the 2023 Edelman Trust Barometer, “Only 59% percent of the 32,000 global respondents to the firm’s 23rd annual trust and credibility survey trust financial services to do what is right, compared to 75% who trust technology and 71% who trust education and food & beverage companies — the top 3 most trusted industries.

Sell

Veloxy

DECEMBER 9, 2021

I can unlock a larger budget for 2022, how?! Now that you’ve got the customer’s initial attention for a few seconds, the body of your email is the second battle ground you have to conquer in 2022. Your customers are looking for someone real, authentic, someone they can trust. Trust yourself. Salesforce is missing 1 thing.

Quota

Iannarino

DECEMBER 22, 2022

When budget comes up as an objection in sales calls, seventy-nine percent of deals are lost. If you want to lower that number or increase the number of deals you win, you need a script.

Trust

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! In 2021, marketing budgets claimed 6.4% in 2018, 2019 and 2020.

Hospitality