Remove 2023 Remove Campaign Remove Follow-up
article thumbnail

Cyber Week Impact on Email Delivery: What Marketers Need to Know Now

Salesforce

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Below we will take a look at some data in the eight weeks leading up to Cyber Week and compare that with what happened over Cyber Week itself.

Follow-up 115
article thumbnail

The 4 types of content buyers want

Martech

The content we discovered fit into one of the following four categories. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024.

B2B 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 118
article thumbnail

Why buyer groups matter in B2B demand gen and how to target them

Martech

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. Each member may have up to 15 interactions with each vendor under evaluation. Many tools aren’t set up to target multiple buyers simultaneously, but that doesn’t mean you can’t set up some of this process manually.

B2B 133
article thumbnail

It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Are agents just re-packaged versions of automation?

article thumbnail

Acquisitions signal agencies are betting on influencer marketing

Martech

million creators, including 90 percent of influencers around the world with more than 1 million social media followers. Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. In 2023, Meltwater acquired Klear and Triller acquired Julius. Processing.

Launch 116
article thumbnail

Make Halloween Sales Less Trick and More Treat This Year

Salesforce

Some retailers may be missing out on opportunities to rev up sales through the end of October. billion on costumes, followed by $3.9 If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. What’s the scariest thing about Halloween? would spend a record $12.2

Retail 105