Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. They are not regular attendees at board meetings, and even fewer participate in earnings calls. The 2023 quantitative study surveyed investment analysts across the U.K. and the U.S.

Drivers/motivators

Martech

SEPTEMBER 20, 2024

There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. It’s essential that you can ensure the vendor is meeting their obligations. They may have already, but not yet know it. Here are things to consider.

Government

Salesforce

OCTOBER 8, 2024

To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in their journey. According to the United States Census Bureau , people devoted 20 minutes per week to shopping in 2023, which was down from past years. The good news?

Education

Hubspot

SEPTEMBER 12, 2024

B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes.

B2B

SaaStr

AUGUST 4, 2025

This is organic growth meeting sustainable demand. billion recorded in 2023. trillion in 2023 and is expected to grow to $9 trillion by 2032—a growth rate of 7% between 2024 and 2027. We just witnessed something remarkable in the eCommerce data that every B2B founder in the broader space needs to understand. No lockdowns.

Retail

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Generate reports showing which team members are updating their records and meeting data-entry standards. Share these reports in team meetings to foster healthy competition and provide visibility into individual contributions.

Objectives and Key Results

Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving.

GTM

SaaStr

OCTOBER 12, 2024

And it also makes it harder to meet the “ask” of a startup that might want a much higher revenue multiple. — Brian Halligan (@bhalligan) December 18, 2023 There are other issues, from too much VC raised to interest rates at the margin. In 2021, they were often worth 40x revenue. When times are really good, more deals get done.

Meeting

Martech

AUGUST 8, 2024

average above target in 2023. Actionable insights and reporting Post-purchase, the platform analyzes their behavior and campaign effectiveness, refining future strategies to continually meet and anticipate each customer’s personal preferences. Marketers are already interacting with the deft and care of a personal shopper.

Retail

Hubspot

NOVEMBER 22, 2024

You need a healthy pipeline of leads to meet those targets. Further, 57% of B2B buyers purchased a tool in the last year without a single meeting with the vendor's sales team. We are still gathering the results from the campaign, but so far, it has led to: 1) “Booked a meeting with one churned customer for a new contract.

Lead generation

Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 going to ad-tech fees and $0.35

User Experience

Martech

DECEMBER 12, 2024

In 2023 alone, generative AI startups raised $21.8 The key challenge will be balancing the pressure of meeting goals with the need to test innovative approaches.Success in 2025 will depend on building a strong foundation that supports experimentation. Some vendors will adapt to this challenge, while others will fall behind.

Government

Search Engine Land

SEPTEMBER 24, 2024

This article will debunk AI checker myths, show you how to use AI effectively and guide you in creating content that meets Google’s standards and keeps your audience coming back for more. Once finalized, our expert copy editors and content lead parse the draft to ensure it meets our best practices.

Legal

Martech

NOVEMBER 4, 2024

DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Amazon, Walmart, Target), per Statista.

Government

Highspot

JULY 23, 2025

In 2024, 67% of sellers surveyed told Salesforce they expected to miss quota — and 84% reported missing quota in 2023. But for sales reps to overcome the odds and meet their goals, they need coaching. AI finally makes it possible for sales organizations to increase the number of reps who are meeting and exceeding quota.

Quota

Martech

JULY 22, 2025

Omnichannel lets brands meet buyers where they are and add value when it counts. We’re researching CRMs in the carpool line, adding groceries to an app between meetings or skimming industry blogs while streaming a show. Meet people with relevance and respect, and they return it with trust. billion in 2023.

Retail

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context. Leveraging the power of AI and machine learning is crucial for thriving in the era of hyper-personalization.

E-commerce

Martech

JULY 25, 2024

This was a grand-scale brand activation and we were there to meet Anna Paterlini, co-founder and client director at NEWU, the phygital agency that partnered with Miu Miu to make this happen. ” One coup in 2023 was a full takeover of the subway stop that takes visitors to the Salone del Mobile, the hub of Design Week.

E-commerce

Highspot

JULY 7, 2025

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. For instance, Highspot’s AI-powered meeting intelligence enables smarter coaching to individual reps. Did you know?

Sell

Search Engine Land

AUGUST 8, 2024

average above target in 2023. Actionable insights and reporting Post-purchase, the platform analyzes their behavior and campaign effectiveness, refining future strategies to continually meet and anticipate each customer’s personal preferences. Marketers are already interacting with the deft and care of a personal shopper.

Retail

Salesforce

MAY 5, 2025

In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results. Meeting customers on an already trusted platform enabled OXXO to create relationships with customers that extended beyond the transaction. Enter the Salesforce + Meta partnership.

Conversion

Hubspot

JANUARY 14, 2025

Get out there, build a network, meet people! As a real estate entrepreneur, putting yourself out there is one of the best ways to build clientele, meet colleagues, and attach credibility to your name. Adaptability enables you to pivot when necessary and, above all, meet the diverse needs of your clients.

Real Estate

Martech

OCTOBER 23, 2024

It’s also no surprise that 62% of executives increased their personalization budgets in 2024 from 2023, a clear indication of how dire the situation is for organizations. It’s no wonder 86% of executives reported they’re in need of more advanced personalization than what they’re currently capable of delivering.

A/B testing

Salesforce

JUNE 19, 2025

From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly. Understanding how and where shoppers are buying lets retailers meet them where they are, with the right experience tailored to each channel.

Retail

Highspot

DECEMBER 19, 2024

If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. The Bottom Line: Meet Buyers Where They Are If your buyers are buying digitally, your sellers need to sell digitally. Its time to meet your buyers where they are and win their trustand their business.

GTM

Salesforce

MARCH 12, 2025

Thats up from 46% in 2023. For example, you can simplify meeting preparation with the help of AI agents. With a summary of financial accounts, plans, and goals at your fingertips, you can easily prepare for meetings. But financial services representatives and advisors are feeling overwhelmed.

Service

Martech

JULY 12, 2024

More recently, 2023 saw Black founders receiving 0.48% of venture capital funding in 2023 — and, yes, Black women saw a disproportionately small share. It’s not 10% of funding going to Black women or 10% of Black women who applied for funding receiving it. It’s literally just 10 Black women getting funding in 10 years.

Legal

SaaStr

AUGUST 7, 2025

Building ChatGPT Enterprise from Zero: The Inside Story In early 2023, OpenAI had just launched the fastest-growing consumer app in history. No “meeting after the meeting.” If you think it’s right, move fast. Don’t wait for the “perfect” timing or end of fiscal year.

GTM

Salesforce

MAY 20, 2025

Its so nuanced that it borders on impossible – to build an international email program that can meet every regional demand when you factor in cost, time to build, and compliance. Data collected in Chinaespecially personal and important datamust be stored in China. Cross-border data transfers require security assessments or user consent.

Campaign

Salesforce

MAY 15, 2025

According to a 2023 Accenture report , companies that prioritize disability inclusion see 1.6 By centering people with disabilities in the design and development process for agentic AI technologies, we dont just meet requirements we raise the bar for what good, human-centered technology looks like. times more revenue, 2.6

Drivers/motivators

Salesforce

JANUARY 15, 2025

But with this growing reliance comes a rising risk: global data breaches surged 156% between 2021 and 2023, with the average breach costing $4.45 million in 2023. By establishing clear guidelines for responsible data use, it helps organizations meet regulatory standards and safeguard sensitive information throughout its lifecycle.

Government

Hubspot

MAY 16, 2025

Transcribe, summarize, and generate action items from meetings. The first time I used an AI agent for meeting management, I was starstruck. It recorded the meeting (audio and video), transcribed everything, pulled out the highlights, and even suggested next steps. No surprise, then, that AI for meetings is booming.

Contract

SaaStr

DECEMBER 27, 2024

SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. “And honestly, I get a little bored in the board meetings.

Meeting

Salesforce

MARCH 19, 2025

You can keep it simple with numbers like 001, 002, 003 or get a little more specific by adding the date, such as 2023-01-01-001. This tool allows you to build tailored invoicing systems that meet your businesss unique needs. It makes tracking payments and finding invoices later much easier.

Finance

SaaStr

MAY 22, 2025

From 2011 to 2023, the SaaS world was … predictable. The truth is harsh but necessary: if you’re still running your 2023 playbook in 2025, you’re already falling behind. I’m talking about: The SDR who emails “Hey, want to meet at SaaStr next week?” What worked yesterday is aging out FAST.

Growth

SaaStr

JULY 9, 2025

A brief recovery to 24% in 2023, then back down to 11% in 2024. The data is stark: IPO share of unicorn exits dropped from 83% to 11% between 2010 and 2024. Even at the 2021 peak (85 total unicorn exits), IPOs were only 39% of exits. What changed? Four key shifts: → Private funding became abundant. For founders: Read your docs.

B2B

Sales Hacker

JULY 1, 2025

Now, when I actually meet somebody in a conversation. And each of those is delivering a handful of meetings a month. When we started unifying early 2023, we saw just this huge crescendo of the old way of the world no longer working right? All of a sudden we’re course correcting in 2023. it comes up half the time.

GTM