Sales Hacker

JULY 11, 2025

Treat your bio like metadata Include relevant terms in your bio, such as your niche, offering, or location (e.g. Back in late 2023, shortly after launching Threads, public posts from Threads started showing up in Google search results. Be specific: “Social media calendar in Notion for a beauty brand.”

Engineering

SaaStr

JUNE 22, 2025

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. No “classic” B2B leader has IPO’d yet in this wave.

B2B

Sales Pop!

DECEMBER 17, 2024

And its only getting bigger: The Influencer Marketing Benchmark Report 2023 predicted it would grow by another 29% to $21.1 billion in 2023. The market itself was estimated at $16.4 billion in 2022, a growth of more than 860% since 2016. Why such a boom?

Negotiate

SaaStr

MAY 23, 2025

The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

Launch

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Likes on branded content grew by 63% in the second half of 2023. Creator monetization: An ad revenue sharing program was introduced in 2023, paying out over $20 million to more than 80,000 creators.

B2B

SaaStr

MAY 9, 2025

I only paid for it because literally it was a niche use case and I couldn’t find any better vendor. At SaaStr Annual 2023, David Sacks of Craft Ventures shared how Yammer once recovered a Fortune 100 customer who had already signed with a competitor.

Launch

SaaStr

MARCH 19, 2025

Million Paying Users ARPU increased substantially from 2020 to 2023, and is up modestly again in 2024. #3. At some point, you own your niche. Even Box really is an enterprise player, and much of Microsoft’s and Google’s usage is presumably package in and not paid for discretely. #2. 43% of Revenue Outside Of U.S.

Non-Profits

Martech

FEBRUARY 19, 2025

Use strategic hashtags: Mix trending and niche-specific hashtags to reach broader audiences while staying relevant within the industry. Create educational videos: Make videos that teach the audience something new, positioning the brand as an expert in its niche. In total, brands spent $4.8

B2B

Hubspot

MARCH 7, 2025

For example, HubSpot's latest AI Trends for Sales data shows that AI adoption in sales surged from 24% in 2023 to 43% this year. My Takeaway At this point, Ive interviewed enough AI integrators and experts across multiple niches to shout this from the rooftops AI cannot replace the human touch. Still not convinced? to 2% in 2025.

Government

Martech

JUNE 13, 2025

Between 2020 and 2023, it was gold rush season. The rise CDP revenues passed $5 billion in 2023 , with forecasts pointing to a 5.5 Many are trying to invent a niche they can stand out in or be the only choice for. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift wrapped in validation.

Niche

Sales Hacker

MARCH 1, 2025

Writer has carved out a niche in enterprise AI and offers a secure, customizable generative AI platform tailored for businesses which sets it apart from more generalist models like OpenAI. Annual Growth Rate: >100% YoY (varies by stage)momentum matters, but efficiency is just as crucial.

GTM

Search Engine Land

SEPTEMBER 12, 2023

Now that the Google August 2023 Core Update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates, specifically the March 2023 broad core update. August 2023 core update. Data providers on the August 2023 core update Semrush. RankRanger.

Niche

Search Engine Land

OCTOBER 3, 2023

Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. The seoClarity team sent me the top winners and losers by niche/industry from this helpful content update. seoClarity.

Niche

Search Engine Land

DECEMBER 6, 2023

Google’s November 2023 core update took about 26 days to fully roll out and was completed on November 28th. Now that the update is done, I wanted to share some data on how this November core update compared to the data on the October 2023 core update. Overlapping updates. for the November core update and 7.9 seoClarity.

Niche

Search Engine Land

DECEMBER 26, 2023

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. March 2023 core update. February 2023 product reviews update.

Niche

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023 | SaaStr Dear SaaStr: I’ve Been Asked to Take Over as CEO of a 1 Year Old Startup with 20 Employees. What Should I Expect?

Niche

Search Engine Land

OCTOBER 30, 2023

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. 2023 core updates, E-E-A-T, Knowledge Panels and the Knowledge Vault update The September 2023 helpful content update introduced the changes made in the Knowledge Vault on the SERPs in the form of Knowledge Panels.

Niche

Search Engine Land

OCTOBER 25, 2023

Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates. Keep in mind, these updates rolled out at the same time, so the analysis is probably skewed because of that.

Niche

Sales Pop!

APRIL 20, 2023

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Influencer Collaborations Partner with influencers in your niche to reach new audiences and generate buzz around your products. Sure, some of these ideas are nothing new.

Niche

Search Engine Land

SEPTEMBER 20, 2023

So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. ” While notably popular in finance, business and tech niches, HARO isn’t exclusive.

Niche

Search Engine Land

MARCH 29, 2023

Now that the Google March 2023 broad core update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates. March 2023 core update. Data providers on the March 2023 core update So far, two data providers sent us their reports on this March 2023 core update.

Niche

Search Engine Land

OCTOBER 30, 2023

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. 2023 core updates, E-E-A-T, Knowledge Panels and the Knowledge Vault update The September 2023 helpful content update introduced the changes made in the Knowledge Vault on the SERPs in the form of Knowledge Panels.

Niche

Sales Pop!

JANUARY 31, 2023

The B2C brand is selling a highly niche, pricey product that not many shoppers will be familiar with. The post Call To Action Buttons: Design Tips to Boost Conversions in 2023 appeared first on SalesPOP! If this is the case, what are the thoughts you want to place in your potential customers’ minds?

Conversion

Search Engine Land

OCTOBER 4, 2023

Google’s September 2023 helpful content update started rolling out Sept. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Do not do this. Or, they had food and travel posts.

Niche

Search Engine Land

FEBRUARY 29, 2024

Niches like Fashion and Beauty, and Ecommerce and Retail, are more likely to feature shopping ads. SE Ranking examined 100,000 keywords across 20 niches, each with different search intents and volumes. Shopping ads (carousels) usually appear above the SGE snippet. Why we care. The findings. This time, 12.3%

Niche

Search Engine Land

AUGUST 3, 2023

In highly competitive niches, the quality and quantity of links matter. Building links that are relevant to your niche is critical. The post Link building in 2023: 10 ways to win or fail appeared first on Search Engine Land. Go through your LinkedIn connections, and ask.

Niche

Search Engine Land

MARCH 9, 2023

On February 21, 2023, Google released the February 2023 product reviews update that ran for 14 days and ended on March 7, 2023. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m.

Product

Search Engine Land

APRIL 27, 2023

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. This update took 13 days to roll out and completed on April 25, 2023.

Product

SaaStr

NOVEMBER 1, 2023

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. jasonlk) October 26, 2023 Pick your jaw off the floor while we dive in with 5+ Interesting Learnings: #1. Billion ARR in 2023. Yes, 48% at $1.2 Billion in ARR. And Far Bigger.

Non-Profits

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. As we transition from the exuberance of 2021 into 2023, marketers have become super short-term focused. You can still measure something in the funnel.

Finance

Martech

JANUARY 3, 2024

consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Social VR establishes a core audience Sales of VR and AR hardware dropped 40% in 2023. digital advertising spend in 2023, and is growing advertising by offering ads in video, live sports, audio and grocery.”

Entertainment

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you. But locking in on a role you can secure and grow in can be tough.

Pharmaceutical

SaaStr

FEBRUARY 20, 2021

A niche, a segment, and hoping to grow into something larger. Or too niche. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023. You know the comps and the notional market, but not yet the real market; or. Kill yourself to get to $2m in ARR, and the going still seems tough?

Niche

Search Engine Land

SEPTEMBER 6, 2023

Image created by author in Midjourney, August 2023 What is link building today? A popular example of a discovery link is targeting “statistic” keywords, like “SEO statistics 2023.” Mistake: Not selecting niches Not focusing on a niche, and building links from any place that will take the site.

Niche

SaaStr

NOVEMBER 11, 2023

jasonlk) November 10, 2023 A few: Dilution. A niche negative, but a real one, and for example one of many reasons Mailchimp never raised any capital. TIRED: “We’re raising a small $3m round before we do a Big $20m Series A later this year” WIRED: “We’re raising $3m to build a $100m+ business. The founders and employees will own less.

Niche

SaaStr

SEPTEMBER 27, 2023

A big theme of 2023 Annual was all around going multi-product. Once you cross 10% market share in your core niche / segment — start investing in the next one. Once you cross 10% market share in your core niche / segment — start investing in the next one. From $30m-$40m ARR on: TAM Exhaustion. A bit more here.

Niche