SaaStr

JULY 19, 2025

The results reveal a fascinating contradiction that every AI builder needs to understand. The good news : Hallucinations have objectively improved. The key insight: Most companies worried about hallucinations haven’t invested enough in training specificity. GPT-4, Claude 3.5,

B2B 100

B2B Objectives and Key Results Healthcare Legal 100

Martech

FEBRUARY 10, 2025

The fight against ad fraud: Progress made, but billions still at risk In 2023, the digital advertising industry reached a significant milestone, saving $10.8 Advanced solutions like ads.cert, the SupplyChain object and emerging device attestation for CTV are critical to closing these gaps, helping to curb bad actors and fraudulent activities.

Objectives and Key Results 87

Objectives and Key Results Represent Education Trust 87

Salesforce

JUNE 23, 2025

Before AI, SEO strategies centered on one main objective: ensuring your website appeared on the first page of search engine results. This meant securing a position within the top 10 traditional, organic results (also known as “blue links”) for keywords relevant to your content. The result?

Objectives and Key Results 45

Objectives and Key Results Engineering CRM Referrals 45

Sales Hacker

FEBRUARY 25, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. We actually, we’re going to do this one in 2023. As everyone knows, 2023 was madness for a lot of folks. How do you actually measure results? Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

Veloxy

JUNE 15, 2023

The year 2023 has brought with it new challenges and opportunities in the world of outside sales. Are you ready to unlock the secrets to outside sales success in 2023? Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

Veloxy

APRIL 12, 2023

Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. These objections can range from concerns about the cost of solar energy to doubts about the reliability of solar panels. This can be a key factor in successfully closing deals with customers.

Referrals 247

Referrals Finance Objectives and Key Results Sales 247

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. Fast-forward to October 2023.

Retail 135

Retail Niche Objectives and Key Results Technology 135

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale. Head to Search Results in the left-hand menu. What are SEO metrics?

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Drivers/motivators 115

Veloxy

OCTOBER 5, 2023

Writing InMail messages effectively can lead to better results and higher response rates. Beyond character limits, remember that initiating a professional dialogue is the primary objective of an InMail. Personalization Techniques Personalization is key to crafting effective LinkedIn InMail messages that resonate with the recipient.

Objectives and Key Results 162

Objectives and Key Results Technique Networking Cold Call 162

Veloxy

JUNE 22, 2023

So how do YOU create a sales messaging strategy that resonates with your target audience and drives results? Short Summary Craft an effective sales messaging strategy for 2023 by understanding target audience, establishing value propositions and aligning sales & marketing efforts.

Objectives and Key Results 130

Objectives and Key Results Sales Drivers/motivators Technique 130

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Pictures of the same object can be understood differently.

Objectives and Key Results 86

Objectives and Key Results Commission Entertainment Engineering 86

Sales Pop!

NOVEMBER 18, 2022

So, choose the environment that best develops you toward your objective”. What’s changed with my markets in 2022 and where are they headed in 2023? Are they truly, in Clement’s words, “developing you towards your objective”? What about SMB accounts with small business grants and the resulting pains and opportunities?

Real Estate 242

Real Estate Healthcare Objectives and Key Results Government 242

Martech

FEBRUARY 6, 2023

What follows are the key findings from our 2022 year-end report. We believe that economic uncertainty and martech “investment fatigue” were key factors in the downturn in investment. Martech in 2023 and beyond So where does this leave martech as we move into 2023? Get MarTech! In your inbox.

Objectives and Key Results 98

Objectives and Key Results Technology Technology Contract 98

Search Engine Land

DECEMBER 12, 2023

This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. Search result filters from resource content Identifier : US11797626B2 Countries : U.S., Keyword extraction : Upon identifying pertinent resources, it then extracts key terms from their content.

Objectives and Key Results 115

Objectives and Key Results Engineering Presentation User Experience 115

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Objectives and Key Results Real Estate 105

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? Here’s everything you need to know for today, 2023, and into the future! The results? The 5 key features are detailed below: 1. When should account based selling models be used?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. In GA4, data thresholding is implemented across numerous key organic reports to anonymize users’ privacy.

Objectives and Key Results 127

Objectives and Key Results Territory Campaign Growth 127

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Define marketing objective and key results for how to measure progress.

Strategize 111

Strategize Objectives and Key Results Campaign Promote 111

Veloxy

DECEMBER 13, 2022

This includes business sectors such as sales teams with employees using mobile devices on a daily basis to achieve goals and reach key revenue targets. A key benefit is that it does provide complete security and ensures operational efficiency as all the devices are selected, approved, and controlled by the business.

Objectives and Key Results 130

Objectives and Key Results Sales Technology Technology 130

Martech

DECEMBER 7, 2022

If you haven’t reconsidered your strategy or if you aren’t getting the results that you want and need, it’s time for a change. It’s no surprise that marketers are struggling to get results and meet their goals. A marketing strategy is a framework that provides clear direction on how you will achieve your objectives.

Objectives and Key Results 103

Objectives and Key Results Strategize Campaign Clients 103

Martech

MARCH 2, 2023

As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns. The Videobomb technology allows brands to make any object in the physical world become a digital billboard ad on a consumer’s mobile screen.

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Salesforce

DECEMBER 7, 2023

Stakeholder feedback: Include key stakeholders in discussions about AI adoption. Establish a lignment before implementation No matter how carefully trusted relationships are built, everyone should understand the objective. Align AI-driven insights with business strategies to support common objectives and goals.

Objectives and Key Results 119

Objectives and Key Results User Experience Government Trust 119

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The result?

Objectives and Key Results 126

Objectives and Key Results Strategize Legal A/B testing 126

Search Engine Land

NOVEMBER 14, 2023

So, you headed into 2023 with a new pair of running shoes. 2023 has been a transformative year despite its many hurdles. 2023 has been a transformative year despite its many hurdles. Customizing ads for specific platforms is key to maximizing the impact of cross-platform advertising efforts.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Search Engine Land

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Driving results. Building on video. Live Event Ads.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

Search Engine Land

JUNE 6, 2024

Since 2015, I have optimized thousands of website entities, website owner entities and author entities to create Knowledge Panels and optimize brand SERPs (the search results for a brand name search). Confidence is key. A presence in the top and middle of the funnel results. Proto-measurements in search and assistive AI results.

Objectives and Key Results 121

Objectives and Key Results Niche Click Through Rate Gaming 121

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Driving results. Building on video. Live Event Ads.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. Let’s explore key areas where marketers successfully leverage AI for content creation. It aids research by anticipating objections and questions.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

SalesLoft

OCTOBER 30, 2023

We revisited the guide and asked several sales pros to extract four insights from the benchmark report and drop them into a guide that we’re calling, quite appropriately, the Top 4 insights from Revenue Team Benchmark Report 2023. This means at least 86% of all emails sent, no matter the industry, included no personalization whatsoever.

Objectives and Key Results 52

Objectives and Key Results Territory Quota Relationship building 52

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. MMM is a technique with a long history, and it continues to evolve.

Objectives and Key Results 117

Objectives and Key Results Technique Territory Finance 117

Martech

MAY 1, 2024

As a result, the company improved customer engagement leading to revenue growth. Our objective is to handle the volume of communications to redirect a visitor to the correct support team, or to qualify them for a sales opportunity.” We added several skill sets in 2022 and 2023 to expand our usages of the platform,” Hansen said.

Conversion 117

Conversion Objectives and Key Results Drivers/motivators Trust 117

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. As a result, sales cycles tend to get longer.

Profit margin 91

Profit margin Objectives and Key Results Cross-sell Pitch 91

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: How do they differ?

Objectives and Key Results 91

Objectives and Key Results CTR Campaign Click Through Rate 91

Search Engine Land

JANUARY 8, 2024

This is a leap from simple keyword matching to predictive, context-aware results. With search engines like Google and Bing employing AI to enhance result accuracy, marketers must understand AI’s impact to remain competitive. It starts with AI drafting content, embedding keywords, and aligning with search engine results pages.

Objectives and Key Results 120

Objectives and Key Results Click Through Rate User Experience Engineering 120

Heinz Marketing

JANUARY 13, 2022

We need to help key organizational groups adopt and navigate that change successfully. In its purest form, an account-based motion means: A focus on key/qualified accounts. Do Key Buying/Renewal Committee Members Change? Do Key Buying/Renewal Committee Members Change? The most telling indicators are psychographic.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137