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Why brands must bridge the knowledge gap in AI adoption

Martech

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Processing. Unlike other recently hyped technologies (e.g.,

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Google rolls out new AI-organized search results, AI Overview links

Martech

AI Overviews have continued to evolve since it was announced as Search Generative Experience in May 2023. Processing. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features. Email: Business email address Sign me up!

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How wisdom makes AI more effective in marketing

Martech

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Processing. and global stocks by 30%.

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The 4 types of content buyers want

Martech

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Using GA, Demandbase and 6Sense, we found that buyers hit the web at the beginning and end of the sales process. Processing. Research Research performed well in certain industries. However, we didn’t find a consistent pattern.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

You need to implement essential virtual selling processes or you will get left behind. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment.

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LinkedIn’s AI ad tool to launch globally this fall

Martech

It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Are you getting the most from your stack?

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67% of marketers say lack of training is primary barrier to AI adoption

Martech

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. The number of people who “couldn’t live without AI,” jumped from 6% in 2023 to 15% today. Processing.

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Selling With Video – Your Guide to the Benefits of Video-Based Training

Speaker: Don Schmidt - WW Sales Enablement Director, Inside Sales MongoDB

January 26, 2023 at 9:30 am PT, 12:30 pm ET, 5:30 pm GMT