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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Its core functions and use are in image and speech recognition and NLP tasks like search and content creation. Cue:’s capabilities and success are down to the LLM behind it, HyperCLOVA X. HyperCLOVA X builds on the original HyperCLOVA, first launched in 2021. Yandex upgraded its YandexGPT to the third version in April.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. Microsoft and OpenAI , for example, began working together in 2023.

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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. And when you were at ramp, you actually built out the growth function there and. All of a sudden we’re course correcting in 2023.

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

So that June 2023 phone call telling us our CSM was being deprecated as of February 2024 was a big deal. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. Implementation. We asked if that was possible.

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Marketing can’t own the results without a say in the strategy

Martech

” “Hit a ROAS of X.” Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. If the direction given is “Hit X ROAS,” it’s fair to ask: “What problem are we solving for? What happens then?

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Building and Scaling an AI Company in 2025: What Top VCs Really Want to See with Zetta, Glasswing and B Capital

SaaStr

Why Enterprises Are Hesitating Despite the FOMO driving interest, enterprises are gun-shy about major AI investments for several key reasons: Unknown risks around data and compliance Complexity of implementation High costs of data infrastructure Talent gaps in AI/ML What This Means for AI Founders The Infrastructure Trap 2023 was the year of demos.