SaaStr

NOVEMBER 6, 2023

If you’re selling software to SMB merchants and outside of tech like Shopify and Toast and Monday , things are pretty, pretty good, if in some ways still harder than before. If you’re selling sales and marketing software, like Zoominfo, it can seem a lot tougher than 12-18 months ago. So where does this all net out?

Cross-sell 123

Cross-sell Price Growth Gaming 123

SaaStr

JULY 17, 2024

What does it take to get funded in 2024? If you’re a Limited Partner giving money to VCs, what’s a better idea: sticking it in NASDAQ where you can sell it tomorrow or give it to a bunch of VCs that take 14 years to give you your money back? Can you sell your company for $50M if everyone can make money? 2.4B, with 40-60% growth.

Cross-sell 122

Cross-sell Growth Up-sell B2B 122

Search Engine Land

AUGUST 7, 2024

.” – Josh Justice , Division Portfolio Manager, Infinite Commerce If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. With these tactics, brands should consider measuring branded traffic growth as their KPI rather than RoAS.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 129

Customers Government Healthcare Hospitality 129

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Growth has slowed or stalled, so let’s go to PLG.” But no traditional growth VC will touch it.

Cross-sell 113

Cross-sell Growth Lead generation Quota 113

SaaStr

MAY 22, 2024

But — it’s one that is very important to many of us that sell into the enterprise. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business. Not too shabby!

Cross-sell 117

Cross-sell Quota Contract Price 117

Highspot

OCTOBER 23, 2024

In a sales environment where 72 percent of salespeople don’t expect to make quota , businesses worldwide must improve the efficiency and effectiveness of the GTM initiatives that bring their products and services to market, including retention, cross-selling, product launches, sales methodology adoption, and more.

GTM 52

GTM Launch Cross-sell Quota 52

Cerebral Selling

MARCH 4, 2024

The Massive Impact of Great Sales Leadership I started my career as a research scientist before spending nearly two decades in sales leadership roles across four high-growth tech startups and five years as a Vice President at Salesforce. The result was a more powerful, human, and high-conviction way of selling.

Cross-sell 130

Cross-sell Sales Referrals Launch 130

Martech

JANUARY 5, 2024

As with previous phases, this one is not about hard selling. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. It requires nuance based on understanding when and how to present upselling or cross-selling opportunities. It’s a delicate conversation. Get MarTech!

Prospecting 128

Prospecting Customers Cross-sell Objectives and Key Results 128

SaaStr

DECEMBER 28, 2023

At a recent Workshop Wednesday , SaaStr founder and CEO Jason Lemkin answered the community’s most pressing questions about SaaS — from investor appetites and IPOs in 2024 to managing and hiring a Head of Sales as a solo founder to AI and the future of customer success. So, in general, there’s no appetite for “pretty good” growth.

E-commerce 118

E-commerce Cross-sell Growth Niche 118

Hubspot

APRIL 1, 2024

Some companies with explosive growth over the past few years. Fewer prospects are going to just hit your lead form in 2024. Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell. You don’t need new leads to upsells or cross-selling to your existing customers.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. My career accelerated when I helped other people.

GTM 81

GTM Engineering Customers Cross-sell 81

Veloxy

JULY 23, 2024

This remarkable growth underscores the critical role of AI in driving innovation and efficiency across industries. This helps increase satisfaction and loyalty which can lead to greater sales growth long-term. Another example might be a technology company that sells software solutions. billion by 2033.

Technology 130

Technology Technology Sales Healthcare 130

The 5% Institute

JANUARY 15, 2024

In the fast-paced business landscape of 2024, boosting and increasing sales is more crucial than ever. In this article, we will explore comprehensive approaches to increase sales, ensuring sustainable growth in the upcoming year. Incorporating upselling and cross-selling strategies can further enhance revenue.

Drivers/motivators 52

Drivers/motivators Repeat business Cross-sell Sales 52

SaaStr

DECEMBER 14, 2023

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. I t’s been a wild growth experience, and Google Cloud is considered the fourth or fifth-largest Enterprise company in the world.

GTM 123

GTM Cross-sell Territory Retail 123

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. My career accelerated when I helped other people.

GTM 67

GTM Engineering Customers Cross-sell 67

Sales Hacker

SEPTEMBER 27, 2024

Set up a “Funnel GPS Call” – a call to unify sales, marketing, and partnerships Atlan runs “Funnel GPS Calls,” which are cross-functional meetings that bring sales, marketing, and partnerships together to review the pipeline and align on strategy. Segmenting partners allows you to maximize both short-term impact and long-term growth.

GTM 109

GTM Strategize Launch Pipeline 109

PandaDoc

AUGUST 22, 2024

Are you looking to enhance enterprise SaaS sales, scale up a medium-sized business, or boost your startup growth? SaaS sales is the art of selling software-as-a-service (SaaS), focused on methods to obtain new customers while retaining/upselling existing ones. What makes selling SaaS products different from other types of sales?

Contract 52

Contract Cross-sell Legal CRM 52

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. These campaign ideas aim to re-engage houseplant purchasers and create a buzz around Indoor Plant Month in February 2024. Understood?

Promote 96

Promote Campaign B2C Retail 96

SaaStr

FEBRUARY 14, 2024

And during a growth phase, we become overwhelmingly growth-oriented to a fault. It’s not that you don’t want to spend, but maybe you can skip on 2024 marketing budget for customer success. They tap back into sales for upsells and cross-sells. Others want to hold CS spending flat. It’s a close partnership.

Customers 119

Customers Cross-sell Drivers/motivators Gaming 119

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy.

Objectives and Key Results 104

Objectives and Key Results Cross-sell Strategize Retail 104

Salesforce

FEBRUARY 17, 2025

Learning how to generate leads is just one part of the equation to increase sales success hinges on converting those leads into long-term customers and fostering relationships that drive long-term growth. That opens the door to growth, fuels innovation, and gives you the resources to better serve your customers. The S.M.A.R.T.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

Highspot

MARCH 31, 2025

Whether your team sells direct, through brokers, or with distribution partners, tools like Highspot’s AutoDocs let them customize coverage comparisons or premium breakdowns without touching compliance-critical language. These personalized interactions build trust, improve conversion rates, and create natural opportunities to cross-sell.

Government 52

Government Cross-sell Clients Up-sell 52

PandaDoc

MAY 13, 2024

Inside sales For agents who engage in remote selling; on the phone, via video call, social media, or email. Training focuses on winning the trust of customers and providing an effective sell. Looks at the best tactics for increasing LTV, such as consultative selling (an approach that focuses on building relationships with customers).

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

Search Engine Land

MAY 7, 2024

selling over 400,000 eBikes in the last four years. Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4).

CTR 83

CTR Electricity Real Estate X-functional 83

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? So if you’re crossing 10 million, you do not need to hire a VP of sales that’s been there at 10 million, because you’re already there. Jason Lemkin: Well, let’s break it up. And the second question is how do they not crush you?

Growth 117

Growth Cross-sell Start-ups X-functional 117

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services. Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024.

B2C 59

B2C Minimum Viable Product Cross-sell User Experience 59

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. This allows them to focus more on selling and less on administrative tasks. Understand Your Market and Customers Start by learning about the market where you’ll sell your products or services.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

SaaStr

OCTOBER 16, 2024

And non-tech platforms selling to SMBs or consumers, like Toast or Monday remain very strong: Over 70% of Monday.com ‘s customers are non-tech and they’re growing over 34% at a billion in ARR Shopify has re-accelerated and at ~$10B is growing 21%. You don’t get a pass on growth for efficiency. 1: AI is Table Stakes.

Legal 127

Legal B2B Cross-sell Growth 127

SaaStr

JUNE 8, 2025

One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. The 15% rule : When examining companies like Chime and Revolut, several investors noted that once you hit about 15% market share in your true TAM, growth dynamics fundamentally change. That’s a DPI game.

B2B 97

B2B Strategize Cross-sell Gaming 97

Sales Hacker

AUGUST 24, 2021

The ISS is a nonprofit organization that specializes in complex cross-border case management to protect migrant children. And of course, sales is part of that, because Jean is selling by virtue of storytelling and telling people about the organization. It’s very specialized in cross-border case-by-case management.

Service 108

Service Cross-sell Finance Consult 108

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? You have to expand your focus on how you sell and make it strategic to the C-suite. The solution for this challenge?

GTM 106

GTM Cross-sell Government Legal 106

Martech

MAY 24, 2024

Until Google and Yahoo (“Goo-Hoo”) mandated the use of DMARC among other authentication protocols in February 2024, authentication was hit or miss. Omitting cross-selling and upselling in transactional messages Charge : Misappropriation of funds. Sentence : Six months or longer in deliverability prison.

Cross-sell 136

Cross-sell Promote Represent Technology 136

Salesmate

APRIL 7, 2020

These tools help the analytics teams in generating updated statistics of the essential business growth areas. Such cross-platform functionality ensures that users do not have any compatibility issues. This tool provides much-needed functionalities to businesses for creating captivating content, target the audience, and sell to them.

Product 130

Product Appointment CRM Clients 130

Search Engine Land

JUNE 4, 2024

Many advertisers work under the assumption that they should focus their advertising on the products they sell the most. Our internal research determines cross-sell rates to most commonly sit at ~70%. Top performer/high margin segmentation By far and away, the most common structure our audits uncover is a focus on “top products.”

Non-Profits 81

Non-Profits Cross-sell Campaign Retail 81