Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 116

Objectives and Key Results CRM Contact Pipeline 116

Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit.

Drivers/motivators 133

Drivers/motivators Growth Objectives and Key Results Strategize 133

SaaStr

JUNE 29, 2025

How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021. What Changed?

Growth 104

Growth Government Represent Networking 104

Martech

NOVEMBER 14, 2024

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. The post Marketers link AI to revenue growth and plan to increase 2025 investments appeared first on MarTech. Processing.

Growth 130

Growth Technology Technology Follow-up 130

Martech

AUGUST 8, 2024

However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up. The retailer uses customer data in a privacy-safe way to help outside parties serve timely, relevant messages. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Retail 126

Retail Networking Growth Clients 126

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 115

Customers A/B testing B2C Cross-sell 115

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement.

Cross-sell 116

Cross-sell Growth CRM Up-sell 116

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Salesforce is predicting 2% growth, both globally and for the United States. Prime Day in July saw meaningful discounts generate 3% more sales and a growth in sales volume.

Retail 70

Retail Price Promote Growth 70

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study.

Gaming 120

Gaming Campaign Sports Promote 120

Salesforce

OCTOBER 3, 2024

Any disruptions in the supply chain can have a ripple effect, impacting production schedules and customer satisfaction. The customer journey doesn’t end at the “Buy” button Here’s how to optimize the post-purchase experience and keep customers happy. This can lead to lost sales and dissatisfied customers.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Hubspot

JULY 31, 2024

But over the past several years, digital checkout for B2B has seen an explosion in growth. A great B2B checkout experience can drive up lifetime value and retention, leading to substantial growth. For customers who opt for traditional user registration, make the format as quick and simple as possible—only asking for the essentials.

B2B 83

B2B E-commerce Real Estate B2C 83

Search Engine Land

JULY 22, 2024

Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. You want to meet the potential customer in their current mental state.) Look at the top counties and, ideally, ZIP codes your customers live in and segment out the top 30 to 100 or more if you can.

Niche 98

Niche Retail Promote Follow-up 98

Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. For the first 24 days of November, U.S.

Sports 125

Sports Retail Start-ups Up-sell 125

SaaStr

JUNE 14, 2025

That’s not just viral growth – that’s a fundamental shift in how humans interact with information. The entire AI ecosystem is experiencing this vertical growth pattern: Cursor’s Developer Revolution : The ultimate growth story. Plan for explosive growth, not gradual ramps. Claude now has 18.9 The kicker?

Growth 91

Growth Healthcare Drivers/motivators Manufacturing 91

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

SaaStr

NOVEMBER 19, 2024

This is where customer success comes in. Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers. Most organizations lose around 10% of their revenue due to bad or poor customer experiences.

Customers 113

Customers Gaming Up-sell Service 113

Martech

JANUARY 9, 2025

Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. in Fall 2024 from a three-year high of 13.8% in spring 2024 to 7.7% in Fall 2024, the lowest level in over three years. from spring 2024.

Government 121

Government CRM Technology Technology 121

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87

Growth Start-ups Follow-up Referrals 87

Salesforce

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Last year was no exception.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Statistical models can predict customer challenges that are likely to surface, giving sales teams “reasons to call” into their accounts and offer help.

B2B 135

B2B X-functional Cross-sell B2C 135

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. It also interacts with a ton of prospects and customers. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Better marketing productivity should lead to more revenue and growth, right?

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

SaaStr

JUNE 6, 2025

So Jamin Ball of Altimeter has a great summary of the cumulative revenue growth of all public SaaS companies … and it’s not a great story: Aggregate net new ARR added in Q1 from the software universe isn't looking good! billion in Q1 2024. Slower New Customer Growth. billion in Q1 2025 , down from $2.33

Territory 103

Territory Growth Price Contract 103

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). Free trials: Users try the software for a limited number of days. Processing.

B2B 126

B2B Non-Profits CTR Click Through Rate 126

Martech

OCTOBER 24, 2024

The real impact of genAI lies in its ability to drive both cost savings and revenue growth. Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. Scalability.

Niche 126

Niche Pipeline Growth Prospecting 126

SaaStr

JULY 4, 2025

Overall, public B2B companies are struggling, with growth falling to new lows. Case Study: Monday.com vs Asana – The Power of Non-Tech Customers Want to see the “non-tech vertical” thesis in action? But their customer bases couldn’t be more different. But that’s overall. At Least Right Now.

E-commerce 125

E-commerce Non-Profits Construction Real Estate 125

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 117

Retail Represent Growth Price 117

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. Customers want to see that data protected, but they also want it available for analysis, which is a tricky balancing act.

CRM 111

CRM Trust Service Closing 111

SaaStr

JANUARY 8, 2025

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. The latter?

Non-Profits 120

Non-Profits Contract B2B Growth 120

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 119

Retail Networking Transportation Hospitality 119

Martech

JULY 10, 2024

“Together, [BlueConic and Jebbit are] combining our strengths to offer an unmatched range of capabilities that empower our customers to glean deeper insights, take decisive actions and accelerate growth,” said BlueConic CEO Cory Munchbach, in a release. Customer base. Dig deeper: The CDP market Experience creator.

Growth 110

Growth Customers Process Product 110

SaaStr

JULY 6, 2025

Beyond the obvious metrics of explosive revenue growth (48% YoY at almost $1B ARR!!) Customer Cohort Durability: 96% Gross Retention While everyone focuses on the 132% Net Dollar Retention, the 96% Gross Retention Rate for customers above $10K ARR is remarkable. of customers (11,107 accounts) generate 64% of ARR The top 0.2%

Represent 106

Represent Education Growth Pipeline 106

Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion.

GTM 111

GTM Growth E-commerce Pipeline 111