Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. So, how do we create winning ads when two layers of technology promote less human involvement?

A/B testing 124

A/B testing Campaign Networking Engineering 124

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. AI is incredibly good at gathering and analyzing huge volumes of customer data. And of course this allows you to improve areas such as customer experiences like never before.

Technology 121

Technology Technology CRM Finance 121

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.

Retail 96

Retail Networking B2C Campaign 96

SaaStr

FEBRUARY 6, 2024

In 2024, for customer success in SaaS, what’s “good” NRR? Who should Customer Success report into? Questions like this and many others are the most common questions asked of SaaStr Fan Fave and expert on Customer Success, Gainsight CEO Nick Mehta, and SaaStr CEO and Founder, Jason Lemkin. What’s a “good” NPS?

Customers 95

Customers Contract Quota Territory 95

Search Engine Land

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

UX 125

UX Manufacturing Clients Growth 125

Martech

APRIL 19, 2024

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. What do modern customers (Society 5.0) look for in a brand?

Retail 86

Retail Consult Technology Technology 86

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

Objectives and Key Results 106

Objectives and Key Results UX Manufacturing Technology 106

Sales Pop!

JUNE 14, 2024

Because of its rapid evolution, technology plays a crucial role in shaping the industry. Chef Robotics Chef Robotics, a startup from San Francisco, California, was founded in 2019 to address the need for increased production in the food sector. Their solution aims to increase efficiency, boost productivity, and reduce labor costs.

Agriculture 52

Agriculture Manufacturing Technology Technology 52

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

A/B testing 117

A/B testing Strategize Retail Clients 117

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Search Engine Land

APRIL 19, 2024

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. What do modern customers (Society 5.0) look for in a brand?

Retail 83

Retail Consult Conversion Technology 83

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. That’s exciting.

Retail 124

Retail Niche Objectives and Key Results Technology 124

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. "We all need more hackers on our team.

Drivers/motivators 101

Drivers/motivators Growth Product Technology 101

Martech

NOVEMBER 9, 2023

Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. And it’s getting worse. And it’s getting worse.

Contract 108

Contract Technology Technology Clients 108

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Now, businesses can cater to diverse customer needs seamlessly.

User Experience 100

User Experience Promote Trust CRM 100

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Retail 86

Retail Campaign Technology Technology 86

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations.

Gaming 233

Gaming Sell GTM Technique 233

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

Consult 99

Consult Technology Technology Clients 99

Search Engine Land

FEBRUARY 19, 2024

As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Having proper schema structure on your website.

Objectives and Key Results 114

Objectives and Key Results Territory Real Estate Hospitality 114

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

Customers 88

Customers Cross-sell Education Account management 88

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 100

Technology Technology B2C Government 100

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Generating landing page copy, titles and meta descriptions Creating compelling landing page copy and meta descriptions is crucial for SEO and converting traffic to customers.

Objectives and Key Results 129

Objectives and Key Results A/B testing Strategize Angle 129

Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. To make budgeting more difficult, CMOs face challenges going into 2024, including: Higher inflation rates than in the recent past and economic uncertainty. Urgency to realize the productivity gains promised by AI and other new technologies.

Launch 104

Launch Campaign CRM Start-ups 104

The 5% Institute

JANUARY 15, 2024

In the fast-paced business landscape of 2024, boosting and increasing sales is more crucial than ever. Analysing factors such as consumer preferences, economic shifts, and emerging technologies can provide valuable insights into potential opportunities and challenges.

Drivers/motivators 52

Drivers/motivators Repeat business Cross-sell Trust 52

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group.

Growth 101

Growth GTM Product Consult 101

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Commission 89

Commission Territory Legal Prospecting 89

Salesforce

DECEMBER 6, 2023

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Designers will need to consider robust user scenarios as AI evolves and define clear boundaries for using and collaborating with technology.

UX 72

UX Legal Negotiate User Experience 72

Salesforce

MAY 9, 2024

Learn to unlock data and build with AI Trailhead, Salesforce’s free online learning platform , provides you with your own free custom practice org, provisioned with Prompt Builder, Einstein Copilot, and Data Cloud, to get hands-on experience in a sandbox environment. Take the quest today.

CRM 144

CRM Technology Technology Start-ups 144

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Likewise, the new products you launch do not determine your success. Today, we’re diving straight into the details with product marketing leaders. It forces messaging, ideal customer persona, and go-to-market planning to advance earlier, providing more timing and feedback to nail it.

Launch 103

Launch Product GTM Technology 103

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

CRM 52

CRM Objectives and Key Results Contract Strategic planning 52

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256

Hubspot

MAY 6, 2024

Technology companies possess a special magic. A rousing 22% of unicorn startups are HubSpot customers. While it sounds negative, you're happily using disruptive technology right now. Image Source New Technology Behind almost every unicorn startup is research, innovation, and new technology.

Manufacturing 52

Manufacturing Pharmaceutical Technology Technology 52

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

GTM 92

GTM Launch Growth Networking 92

Search Engine Land

JANUARY 9, 2024

As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. Don’t think of this as the robot uprising, another chapter in a long history of technologies that have “threatened” SEO as we know it. Crafting unique product descriptions for an entire product catalog.

SQL 123

SQL Price Start-ups Engineering 123

Salesforce

JANUARY 29, 2024

Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. pave the way with acceptable use standards and policies to protect students using the technology, while schools around the country roll out AI coursework. We’ll see states in the U.S. workers have one.

Education 59

Education Government Strategize Technology 59

Search Engine Land

JUNE 6, 2024

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. GML 2024 offered a preview of this future.

CTR 105

CTR Click Through Rate Drivers/motivators Technology 105