SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. So between sales and marketing, let’s dissect first why Sales teams have been early adopters. What’s driving this purchasing behavior?

GTM

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing should have stepped into a larger strategic role as revenue movements evolved. Prospects who are bombarded with irrelevant, high-frequency outreach quickly lose trust.

GTM

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

B2B

Highspot

JULY 13, 2025

Source: LinkedIn’s 2024 State of Sales Report) The social selling process, explained The typical social-selling workflow for sales teams essentially boils down to spending time on LinkedIn, in particular, daily to efficiently build relationships and generate pipeline. . Did you know? Being on social media (and often) helps with that.

B2B

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM

Hubspot

DECEMBER 4, 2024

Table of Contents: Benefits of AI in Business Why Use AI in Business in 2024? Why Use AI in Business in 2024? If you want an honest answer on why your business should be giving AI a chance in 2024, I can tell you this: Every industry is already using it. Marketing , sales, customer service, you name it.

Service

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. According to Gartner’s 2024 Sales Enablement Leadership Vision , organizations that use just-in-time learning are 3.5 times more likely to exceed customer retention targets and 2.5

Healthcare

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM

Hubspot

JULY 18, 2025

I think this is even more critical today when you consider that, according to our 2024 Sales Trends Report , 96% of prospects do their own research before speaking to a sales rep. Yet most teams still structure their go-to-market (GTM) motions around one goal: acquisition. Align your entire GTM engine around one core promise.

Referrals

SaaStr

DECEMBER 31, 2024

State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners #9. Top 10 Go To Market Mistakes Founders Make Again and Again with SaaStrs Jason Lemkin #10. Why Klaviyo is the $1B ARR SaaS Company You Don’t Know Yet with CEO and Co-Founder Andrew Bialecki #8.

Pitch

Highspot

DECEMBER 11, 2024

These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.

GTM

SaaStr

JULY 6, 2025

Revenue Arbitrage Here’s a hidden growth lever: 85% of monthly active users are outside the US, but only 53% of revenue comes from international markets. This massive geographic monetization gap suggests significant pricing optimization and go-to-market expansion opportunities.

Represent

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022?

Electricity

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM

Martech

JULY 31, 2025

The evolution of go-to-market motions tells the story. Then (2020): Marketing, sales and customer support sprinted in separate lanes. Slack memberships among B2B buyers jumped 80% from 2021 to 2024. Then → Now → Next How did we get here — and where are we headed next? Three KPIs, three decks, one confused buyer.

GTM

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM

SaaStr

FEBRUARY 3, 2025

Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing. You Need Real Signals – Not Just Board Pressure Most founders get the timing wrong on moving upmarket. It’s not.

Hospitality

SaaStr

AUGUST 3, 2025

Here’s a data point that should make every B2B content marketer pay attention: SaaStr traffic just hit an all-time high in July 2025 … up a 60% from our November 2024 low. November 2024 was our lowest readership in years. Go-to-market execution and optimization These aren’t just trending topics.

GTM

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B

Hubspot

APRIL 23, 2025

In 2024, 9,456 small businesses were sold, a 5% jump from the year before. Prepare to go to market. As you get closer to going to market, its also important to get your financials in a row to paint the best possible picture for your potential buyers. Educate yourself.

Sell

Highspot

OCTOBER 23, 2024

Businesses everywhere are prioritizing go-to-market initiative investments to drive predictable revenue growth,” said Robert Wahbe, CEO, Highspot. Our unified platform eliminates these silos and drives sustainable growth by enabling you to successfully define, execute, and optimize your go-to-market initiatives.”

GTM

SaaStr

JUNE 9, 2025

The Death of Volume-Based Go-to-Market One of the most striking insights from Rangan was how AI is forcing a complete rethink of traditional B2B sales metrics: “We’ve gotten used to in the old playbook, increase the volume of leads, increase the amount of pipeline, increase everything. .”

B2B

SaaStr

JUNE 20, 2025

Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 billion (two $6B rounds in 2024 alone) Sierra (Bret Taylor): $4.5

Government

SaaStr

NOVEMBER 3, 2024

The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz #2. The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #2. State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners #3. Top Posts: #1. The Cloud Bubble Lasted About 18 Months.

Go To Market

Martech

DECEMBER 3, 2024

” Looking at Google searches, Hopping found that the number of queries around the term “account-based” has slightly declined; the number around “go-to-market,” while lower, is growing. On the contrary, that remains “a given for your go-to-market strategy,” as Hopping puts it.

B2B

SaaStr

JULY 10, 2025

Free Cash Flow: Nearly break-even (partner payment timing impact) Toast: The Growth Juggernaut Q4 2024 Metrics: Revenue: $1.34B (+29% YoY) ARR: $1.6B (+34% YoY) Operating Income: $32M (2.4% margin) Net Income: $11.8M

Strategize

SaaStr

JUNE 23, 2025

By early 2024, every serious B2B company had access to the same foundational AI capabilities through APIs that cost pennies on the dollar. The CTO who said “we don’t need AI people, our engineers can figure it out “ is now 12 months behind companies that hired AI-native talent in early 2024.

Product

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. If 2023 was the “year of the demo,” 2024 should be the “year of production” – but most companies are still struggling to deploy AI successfully. For new categories, thorough market research is essential.

Growth

Sales Hacker

OCTOBER 15, 2024

Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion. Predictions for the future of go-to-market, including the rise of micro-businesses and AI. 38:27) Predictions for the future of SaaS businesses and go-to-market. (42:16)

GTM

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to slides.

GTM

SaaStr

APRIL 8, 2025

2024 needs to be the year of production deployment. Go-to-Market Strategies That Actually Work The PLG Motion in AI Product-led growth isn’t dead in AI – it’s evolving. The market is saturated. 2024 is about getting real deployments. We can do it in X time for Y cost.”

X-functional

Sales Hacker

DECEMBER 31, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. [00:01:00]

GTM

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM