Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Click Through Rate 122

Click Through Rate Retail Sports Growth 122

Search Engine Land

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want.

E-commerce 73

E-commerce Drivers/motivators Networking Technology 73

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. 25, 2024, with pricing starting at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network at the launch.

Launch 129

Launch Represent Engineering CRM 129

Martech

AUGUST 5, 2024

Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Processing.

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Search Engine Land

SEPTEMBER 18, 2024

By providing guests with valuable content to share within their networks, you encourage organic link creation from their respective platforms (and profiles) back to your podcast episodes. Podcasts offer valuable networking opportunities with industry leaders, fostering deep engagement that can lead to collaborations and increased recognition.

Niche 88

Niche Promote Lead generation Growth 88

Martech

JULY 1, 2024

“This binary choice forces users to consent to the combination of their personal data and fails to provide them a less personalized but equivalent version of Meta’s social networks,” regulators wrote. Take our brief 2024 MarTech Replacement Survey The company said it looks forward to continuing dialogue with EU regulators about this.

Commission 122

Commission Construction Networking Service 122

Martech

SEPTEMBER 10, 2024

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,

Retail 117

Retail Presentation Networking Growth 117

Martech

AUGUST 13, 2024

He leveraged his strong network and the community he built over many years. Learn new skills, explore different areas of marketing, and network with people in your industry. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Don’t be afraid to step outside your comfort zone.

Strategic partnership 135

Strategic partnership Strategic planning Represent Sports 135

Search Engine Land

JULY 16, 2024

SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms. In the U.S., this number is 360. Financial market forces Demand and supply shape a market’s economic development.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

OCTOBER 29, 2024

Linear TV networks are selling out and pushing these budgets to digital channels. Dig deeper: 2024 elections playbook works for brands too Email: Business email address Sign me up! Political campaigns put much of their budgets into linear TV, saturating that channel. That said, the 10.5% Processing.

Territory 122

Territory Networking Price Up-sell 122

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Amazon’s Performance+, launched in 2024 , is following a similar path. This is happening as demands for transparency increase due to several market shifts.

Retail 126

Retail Campaign Drivers/motivators Launch 126

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? When you don’t, you not only lose all or part of the expense, but you lose that better investment that you could have spent it on. Email: Business email address Sign me up!

GTM 110

GTM Drivers/motivators Legal Finance 110

Search Engine Land

OCTOBER 7, 2024

Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. By leveraging Amazon’s extensive logistics network for same-day fulfillment, retailers don’t need to build out their own infrastructure.

Retail 73

Retail Cross-sell Gaming Networking 73

Search Engine Land

JULY 16, 2024

Networking with other entities makes sense from a networking and business perspective and will pay off handsomely – with or without Google. 2024 will prove to be a watershed where the three-tiered approach to SEO I have championed over the years becomes the norm. Traditional SEO is now only one-third of a modern SEO strategy.

Niche 81

Niche Engineering Gaming Clients 81

Martech

AUGUST 1, 2024

billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion. This is certainly a bright spot for markets and may soothe concerns over the AI hype being overblown.” The company expects revenue growth next quarter to be between $38.5

Retail 120

Retail Represent Growth Price 120

Search Engine Land

SEPTEMBER 10, 2024

” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Google’s misleading claim of “hundreds of competitors.” Though Google has competitors in the most basic sense of the word (i.e.,

Retail 76

Retail Presentation Networking Growth 76

Martech

JANUARY 8, 2025

The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. Not only is the number of types of marketing channel continuing to grow (see retail media networks and CTV), but the number of outlets within those types is continuing to grow too (see Threads).

Retail 111

Retail Technology Technology Networking 111

Martech

AUGUST 13, 2024

. “The overall thinking here is that there’s more data than ever; the data needs to go somewhere; companies are becoming much more data-driven; and computers, systems, networks need to support all of that data flowing through.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Customers 121

Customers GTM Launch Campaign 121

Martech

JULY 26, 2024

Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks). Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients.

Non-Profits 130

Non-Profits Drivers/motivators Strategize Launch 130

SaaStr

JULY 17, 2025

The Market Maturation Curve Is Real Every category goes through this: Land Grab Phase (2018-2021): Winner-take-most dynamics, explosive growth Penetration Phase (2022-2024): Market saturation begins, competition intensifies Optimization Phase (2025+): Efficiency over growth, profitability matters We’re now firmly in Phase 3.

Growth 69

Growth B2B E-commerce Profit margin 69

Search Engine Land

JULY 24, 2024

If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.” In 2024, my goal is to improve user engagement from the moment the search begins. My job as an SEO content manager in 2024 and beyond is to answer more nuanced questions the target audience has. Kisielewska said.

Gaming 97

Gaming Campaign Referrals Growth 97

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. CEO Amit Jhawar joined us at SaaStr Annual for a deep dive: 1.

Education 105

Education Legal Promote Growth 105

Highspot

JULY 13, 2025

Source: LinkedIn’s 2024 State of Sales Report) The social selling process, explained The typical social-selling workflow for sales teams essentially boils down to spending time on LinkedIn, in particular, daily to efficiently build relationships and generate pipeline. Did you know? Being on social media (and often) helps with that.

B2B 52

B2B Sell GTM Cold Call 52

Search Engine Land

JULY 23, 2024

Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks). Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients.

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

SaaStr

JANUARY 7, 2025

It ended up being the #1 podcast of the Pavilion series in 2024 : What was pretty good about it was perhaps the first deep dive for how a CRO should think about working with VCs and investors. Get comfortable with headcount gaps, constantly recruit, and build a network of potential hires so youre prepared when you need to expand your team.

Strategize 109

Strategize Networking Trust Presentation 109

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. increase from 2024. If you're new to the world of CRMs, then prepare to have your world turned upside down. User Experience. Long-Term Investment.

CRM 81

CRM Price User Experience Customer Relationship Management 81

Salesforce

SEPTEMBER 6, 2024

But navigating sessions, networking, and the vast Dreamforce campus can be overwhelming. What you’ll learn Build your perfect Dreamforce schedule with Agenda Builder Stay in the know with Salesforce Events Mobile App Trade uncomfortable networking for real conversations on Connection Hub 1. So don’t wait — reserve your spot now.

Networking 59

Networking Appointment Meeting Gaming 59

Hubspot

DECEMBER 4, 2024

Table of Contents: Benefits of AI in Business Why Use AI in Business in 2024? By continuously monitoring networks, detecting anomalies, and responding to threats in real-time, AI makes advanced security solutions pretty much hands-free. Why Use AI in Business in 2024? Check out my thoughts below: 1. AI makes customers happier.

Service 64

Service Manufacturing Prospecting Campaign 64

Hubspot

JULY 10, 2024

it’s the base fee that card-issuing banks and networks charge when they process a transaction. I believe making the payment process as seamless and easy as possible for customers is the key to success for any commerce business in 2024. If you’re like me and asking yourself, “What is intercharge?”

Process 74

Process Retail Appointment Price 74

Hubspot

JULY 22, 2024

According to HubSpot's 2024 State of Sales Report , 33% of sales professionals say that customer referrals are the best source for hig- quality leads — the highest percentage of any source. We’re always looking to expand our network and connect with more individuals who can benefit from our solutions.

Clients 78

Clients Referrals Prospecting Sales 78

SaaStr

DECEMBER 11, 2024

So one of the quiet SaaS leaders that has just crushed it in 2024 is Doximity: At $550m in ARR, it’s worth a cool $10.4 116% NRR Overall, 124% From Top Customers Doximity can only add so many more physicians to its network, with 80% share. Billion (!) — or 20x ARR. And its stock it up a stunning +90% this year. 53% EBITDA.

Profit margin 109

Profit margin Growth Networking Up-sell 109

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? When you don’t, you not only lose all or part of the expense, but you lose that better investment that you could have spent it on. Email: Business email address Sign me up!

GTM 100

GTM Drivers/motivators Legal Finance 100

Hubspot

MARCH 6, 2025

I built a book of business by relying on my network and a surprisingly reasonable number of targeted cold emails. But, if you told my 22-year-old self that the biggest content creator in 2024 would be AI, I never wouldve believed you even if the content it cranks out is mid at best. That feels hyperbolic. Need your first customers?

Cold Call 50

Cold Call Networking Territory Up-sell 50

Search Engine Land

AUGUST 7, 2024

Let’s dive into this topic and see if buying backlinks is a viable strategy in 2024. Paid sites (June 2023): 44,276 Paid sites with 200 server response (April 2024): 31,388 Paid sites with 3XX, 4XX, 5XX server responses: 12,888 Dead paid sites: 29% Among the remaining 31,388 sites, 11,000 have less than 100 pages in the Google index.

Gambling 93

Gambling Niche Finance Sell 93

SaaStr

MARCH 5, 2025

From Startup Chaos to Structured Scaling When Graham joined Codium in early 2024, the go-to-market team consisted of just three individual contributor sellers. Moreno emphasizes that foundational hires should come from personal networks , where there is already established trust.

Territory 73

Territory Drivers/motivators Quota Pipeline 73

Highspot

MAY 15, 2025

By offering diverse solutions and partnerships, your business can respond swiftly to unexpected market shifts , but only if you align enablement with your partner network’s strengths. According to Gartner’s 2024 Sales Enablement Leadership Vision , organizations that use just-in-time learning are 3.5

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

JULY 23, 2025

Revenue has slowed to just 9% in both 2023 and 2024, driven primarily by premium subscriptions and talent solutions. The once-free networking platform is rapidly evolving into a full-fledged ad channel. Organic visibility for corporate page content in the LinkedIn feed has dropped to just 2% in 2024. The next phase of growth?

Retail 75

Retail Promote Growth B2B 75