Search Engine Land

AUGUST 20, 2024

The first half of 2024 in SEO land was never boring. Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Go for objectivity over quick sales I love teaching clients that presenting opposing or alternate viewpoints is great for rankings.

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them.

Engineering 114

Engineering Objectives and Key Results User Experience Trust 114

Martech

JULY 25, 2024

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. Take our brief 2024 MarTech Replacement Survey For example, while scarcity can drive sales, creating false scarcity is deceptive and can erode trust — often leading to negative repercussions that are impossible to track.

Drivers/motivators 128

Drivers/motivators Technique Price Trust 128

Martech

SEPTEMBER 10, 2024

Michael King of IPullRank presented in a recent SMX conference how it would take 17 years to collect the data Google get in 13 months. Advertisers and publishers don’t truly have free choice. Research shows the majority of digital ad spend flows through Google’s ad tech stack , limiting choices. Buying online ads isn’t cheap.

Retail 117

Retail Presentation Networking Growth 117

Search Engine Land

AUGUST 14, 2024

Campaign management: What AI and automation look like in 2024 You’ve built a plan, set your goals and found someone with the expertise to get it all done. AI in ad platforms in 2024 There are literally millions of places to advertise on the internet, and you can use a wide variety of ad formats.

CRM 116

CRM Campaign Niche Negotiate 116

Search Engine Land

JULY 11, 2024

Data presented within a narrative framework can more effectively capture and hold attention than just numbers and statistics. The Trevor Project: 2024 U.S. By incorporating well-designed visuals, you can present your data more effectively, making it more impactful. The true value lies in the stories the data can tell.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Martech

AUGUST 12, 2024

I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Are you getting the most from your stack?

Meeting 136

Meeting Objectives and Key Results Sports Follow-up 136

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. By installing wireless LED lights across the city, Chicago is cutting energy costs and improving public safety, telling a story of innovation and sustainability.

Territory 118

Territory Transportation Electricity Government 118

Martech

OCTOBER 24, 2024

Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases. Or what about Brainfish to help users self-learn about your product at scale in a contextual way? never tried).

Niche 128

Niche Pipeline Prospecting Growth 128

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. And it is not just traditional ad spending. Digital media costs will soar.

Campaign 75

Campaign Represent Strategize Trust 75

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Are you getting the most from your stack?

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Search Engine Land

JULY 19, 2024

Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. Netflix is scaling faster than its ability to monetize growing ad inventory , presenting both a challenge and opportunity. By the numbers. Revenue: $9.56 billion (up 17% YoY) Net income: $2.15 million (up 16.5%

Growth 79

Growth Territory Presentation Start-ups 79

Salesforce

AUGUST 6, 2024

It sees 2024 as a “critical buildout” year as businesses make major new investments. These 5 steps will help transform your business into an AI enterprise (The Salesforce Futures team, in the latest edition of its magazine, presented three fictional companies at varying degrees of AI transformation. Sandstone is one.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Search Engine Land

AUGUST 15, 2024

Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic.

Click Through Rate 92

Click Through Rate Referrals Finance Engineering 92

Martech

JULY 18, 2024

” Yes, you will have to defend the labor cost, show the upside and create a presentation on what that new person’s value would be to the company. Take our brief 2024 MarTech Replacement Survey That’s why you need to assess what you get from external stakeholders. Are you getting the most from your stack?

Start-ups 117

Start-ups Trust Presentation Pitch 117

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI.

Government 133

Government Legal Consult Presentation 133

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025.

Transportation 264

Transportation Real Estate Construction Government 264

Salesforce

OCTOBER 11, 2024

According to Verizon’s 2024 Data Breach Investigations Report , 68% of breaches involved a nonmalicious human element, such as social engineering attacks or simple human error. Recognizing this risk, Salesforce’s Security Awareness team uses data-driven programming to educate employees and prepare them for emerging threats.

Campaign 64

Campaign Intrinsic Education Trust 64

Search Engine Land

OCTOBER 3, 2024

Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. This presents a new opportunity for you to reach people who are looking to buy the products you sell. What it looks like. Google’s Shopping Graph has information about more than 45 billion products.

Retail 80

Retail Launch Price Presentation 80

Search Engine Land

AUGUST 28, 2024

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. Another key product in Baidu’s portfolio is Wenku. Seznam (Czechia) Seznam.cz

Engineering 93

Engineering X-functional Real Estate Territory 93

Search Engine Land

SEPTEMBER 30, 2024

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. With that, ecommerce is positioned for a strong 2024 holiday season. Everyone gave me a warm welcome, told me they were busy and let me watch.

Retail 77

Retail Finance Price Follow-up 77

Martech

NOVEMBER 5, 2024

Dig deeper: How to gear up email for a strong finish to 2024 2. I highly recommend having a smaller, secondary offer to present to any and all email list subscribers who clicked on your Black Friday sale but did not buy. Jayseon runs our HR department so it was fun watching him make this video. Check it out ! Happy campaigning!

Campaign 122

Campaign Start-ups Pitch CRM 122

Search Engine Land

OCTOBER 2, 2024

To use any tool effectively, it’s crucial to identify what truly matters in the vast amount of data you’re presented with. This gave us an initial understanding of possible issues with content at scale. We used Screaming Frog content analysis for this. In this case, it would be easy to focus on the wrong metric, like readability.

Clients 91

Clients CTR Conversion Closing 91

Search Engine Land

JULY 16, 2024

Google has traditionally presented someone else’s opinion of “the best” in the form of blue links, videos and lists in featured snippets. 2024 will prove to be a watershed where the three-tiered approach to SEO I have championed over the years becomes the norm. Traditional SEO is now only one-third of a modern SEO strategy.

Niche 81

Niche Engineering Gaming Clients 81

Search Engine Land

SEPTEMBER 10, 2024

Michael King of IPullRank presented in a recent SMX conference how it would take 17 years to collect the data Google get in 13 months. Advertisers and publishers don’t truly have free choice. Research shows the majority of digital ad spend flows through Google’s ad tech stack , limiting choices.

Retail 76

Retail Presentation Networking Growth 76

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. WATCH: Advanced analytics techniques to measure PPC performance Here’s my full presentation from SMX Advanced:

Technique 74

Technique SQL GTM Campaign 74

Search Engine Land

AUGUST 9, 2024

I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. When training new technical SEO s, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g.,

Original Equipment Manufacturer 84

Original Equipment Manufacturer Manufacturing B2B Presentation 84

Search Engine Land

SEPTEMBER 24, 2024

Free-form ads Free-form ads, also known as “Megathread” ads ( introduced in early 2024), are one of my favorite ad formats on the platform. Your ad will be present when Redditors are actively searching and exploring the latest or most popular content.

X-functional 85

X-functional Niche Promote Represent 85

Martech

AUGUST 8, 2024

One of our biggest wins that we present to our brands is, baseline, how to inform a channel investment,” said Cariapa. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! In most instances, we can survive on some amount of measurement inconsistency and not be happy about it. Processing.

Retail 128

Retail Networking Growth Clients 128

Hubspot

NOVEMBER 22, 2024

According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. HubSpot's 2024 B2B buyer survey finds that 81% of B2B professionals are likelier to buy a B2B product from vendors offering self-service tools. Let's face it: There‘s a lot of spam out there. But don’t be fooled!

Lead generation 50

Lead generation B2B Sales Campaign 50

SaaStr

JUNE 6, 2025

billion in Q1 2024. The market experienced a brief resurgence in Q2 2024 with 50% YoY growth, only to crash back down to negative territory by Q1 2025. Billion in ARR The data presented reflects aggregate performance across the cloud software universe as tracked by Clouded Judgement. billion in Q1 2025 , down from $2.33

Territory 103

Territory Growth Price Contract 103

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. AI in action (2024 and beyond): Users are becoming increasingly comfortable with AI tools and are extracting tangible value from them in their daily lives and work.

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

JANUARY 8, 2025

The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. Said TransUnion : While new touchpoints and technologies present fresh and exciting opportunities, they also introduce challenges in connecting all that disparate data.

Retail 111

Retail Technology Technology Networking 111

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Consumer confidence is a measure that gauges the optimism of households and how they feel about their financial stability at present and in the coming months. will increase by approximately 10%. Compare this to an average growth of 23.3% prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Martech

AUGUST 13, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The fact that this case started in 2020 and that’s when PMax began to really take hold speaks to the diversification that was clearly top of mind for Google. As the ruling stated “search text ads are a monopoly” but search advertising was not.

Legal 117

Legal Advertising/ Marketing Engineering Market share 117

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. In 2024, SEO is quite an umbrella term and there are different tactics within SEO. What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Salesforce

JUNE 19, 2025

Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. Thirty-four percent of global consumers reported that they are feeling optimistic about the current state of the economy — that’s a 22% increase over April 2024.

Retail 64

Retail Price Profit margin Promote 64