Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

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Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Take HubSpot and Lavender AI, for instance.

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Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions. Analyze territories strategically, considering factors like customer density, buying behaviors, and competition.

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Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. In 2024, this has become even easier with generative AI. By strategically directing traffic from other sources, sellers can enhance their product’s discoverability and competitiveness on Amazon, standing out in a crowded marketplace.

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Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. These three developments stood out for me this year.

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Search Engine Land

APRIL 29, 2024

These advancements in marketing technology let you scale your ABM efforts effectively, leveraging automation and predictive analytics to identify and prioritize high-potential accounts. These strategies blend cutting-edge technologies with customer-centric experiences to capture attention and drive conversions.

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Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. So, how do we create winning ads when two layers of technology promote less human involvement?

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Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

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Veloxy

FEBRUARY 15, 2024

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. The post The Best Sales Podcasts to Elevate Your Selling Game in 2024 appeared first on Veloxy.

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Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

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Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Leaning too heavily on technology can undermine quality, customer trust and employee morale, as AI lacks humans' creativity, adaptability and nuanced decision-making.

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Search Engine Land

SEPTEMBER 27, 2023

Strategize ways to develop trustworthiness with an audience and establish topical authority. This agility is complemented by an eagerness to harness the latest technological advancements, whether that’s AI-driven analytics or immersive VR experiences, Google Perspectives or SGE. Add credibility. Remember, adaptability is crucial.

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Salesforce

JANUARY 29, 2024

Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. According to Tom Green, industry advisor for strategic enrollment management at Salesforce, many are looking at key enrollment indicators (KEI). Want to strengthen institution-student connections?

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Search Engine Land

NOVEMBER 30, 2023

Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. The small accounts should ideally be strategic. Over the years, I’ve seen many agencies struggle and even shut down – including long-time players and heavily funded startups.

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Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology portion of the report.

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Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

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Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

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Veloxy

JANUARY 2, 2024

Download Now: The Big Blue Book of Field Sales Field Sales Reps & Managers — flip to Chapter 3 to discover the top strategies for successfully improving your sales productivity in 2024! These range from strategic alterations to investments you can make that will have a transformational impact.

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Martech

MAY 17, 2024

Starting small but strategic AI technologies will change more and faster — stay agile, adaptable and always inquisitive. Call it strategic nurturing or training data. Find technologies that help you achieve context and are easy to use, and provide your team with specific areas of demonstrable value.

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Search Engine Land

FEBRUARY 12, 2024

Budget Preservation: Effectively reducing media waste through strategic data collaboration. Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond. Data collaboration goes beyond executing overlap analysis. EST for the live webinar or access the recording following the event.

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Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. He was also my VP of Strategic and North America Sales at SuccessFactors, when we drove four straight years of 100% or more ARR growth.

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Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024.

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PandaDoc

MAY 13, 2024

Sales enablement is a strategic approach that provides resources, tools, and training to empower sales teams, enhancing their effectiveness and efficiency throughout the sales process. An important element of this is aligning technology strategy with your sales objectives. What is sales enablement? What does sales enablement do?

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Martech

MAY 10, 2024

in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space. Dig deeper: 10 top marketing podcasts for 2024 Email: Business email address Sign up now Processing.

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Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. These technological advancements streamline execution, delivery, and analysis, allowing agencies to allocate more resources towards strategy development.

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Martech

JANUARY 23, 2024

Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Dig deeper: How strategic martech integration drives growth Get MarTech!

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Search Engine Land

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. These technological advancements streamline execution, delivery, and analysis, allowing agencies to allocate more resources towards strategy development.

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Martech

DECEMBER 14, 2023

The executives] are focused on long-term strategic planning alignment to any sort of DAM program goal, as well as monitoring the system,” said Horodyski. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Executive leadership At the top of the governance structure are the executives. “[The

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Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Ecommerce sales are expected to reach $8.1

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Martech

APRIL 11, 2024

The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing. Technology is great at automation and efficiency. Here’s why.

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Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Dig deeper: Thee state of data in 2024: How the ad industry is adapting to privacy regulations Who should invest in hyper-precision targeting? Will micromarketing replace mass media?

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Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Strategic guidance: Advisory and consulting firms can help businesses develop a clear CX strategy aligned with their overall business goals. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

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Search Engine Land

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy.

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Search Engine Land

DECEMBER 18, 2023

This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. Technology : Is your website search engine-friendly? In 2024 and beyond, much of what is “technical SEO” is actually part of your website and CMS.

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Martech

DECEMBER 18, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We must be accountable to our customers and stay ahead of the technology curve in data integration strategies. How did your integration effort help the last marketing campaign? Are your customer experience scores rising?

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Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. It’s all part of the technology lifecycle. Embrace its use and turn it into a strategic advantage. To some extent, we all are. Get MarTech!

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Search Engine Land

FEBRUARY 13, 2024

In that case, it’s unlikely you can successfully assist a client who aims to incorporate more predictive technology into their marketing practice. Positioning your agency as a strategic partner with an effective analytics scope can inspire confidence in your clients’ leadership teams.

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