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2024 Salary and Career survey: How much search marketers make

Search Engine Land

Due to the limited number of respondents, other regions were excluded. The 2024 Search Engine Land Salary and Career Survey was conducted between December and February. The survey included more than 20 questions related to career roles, salary, technology, job satisfaction and challenges/frustrations.

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Transitioning to a headless CMS: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. Future-proofing: Technology is always evolving. Processing.

Territory 110
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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. Are you getting the most from your stack?

Territory 116
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Survey: Search marketing gender pay gap is widening

Search Engine Land

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. However, Search Engine Land’s 2024 Salary and Career Survey indicates that isn’t happening. Men earned an average of $130,000 in 2024 (vs. Rather, pay inequality has widened. 83,265 in 2023).

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Where are martech vendors finding their revenue? Let’s take a look

Martech

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 The hope was that would continue into 2024. Subscription revenue: $603.8

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Prospecting may involve consistent follow-ups, setting goals, and being knowledgeable about the product, while closing deals often requires a structured follow-up strategy, product knowledge, and familiarity with the sales territory.

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Key marketing lessons from startup to scale-up

Martech

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. About 84% of digital marketing leaders believe these advanced technologies enhance their marketing function, per a Gartner report. Are you getting the most from your stack?